Instant Expert vs NewtonX: who answers your questions?
Pick NewtonX to have a B2B study recruited and run for you, and Instant Expert to choose people and lead the call yourself. Check which NewtonX answers are simulated.
In Instant Expert vs NewtonX, the deciding question is who runs the research. Choose NewtonX when you want help recruiting professionals and running a B2B study. Choose Instant Expert when you want to pick people and ask them questions yourself.
NewtonX also offers AI-moderated interviews and synthetic personas. If those appear in a proposal, ask which answers will come from people and which will be simulated.
Four ways to get an answer, and who gives it
| Approach | Who answers? | Who runs the conversation? |
|---|---|---|
| NewtonX interview services | Recruited professionals | Research support and moderation are available |
| NewtonX AI-moderated research | Human participants | An AI moderator asks questions and follows up |
| NewtonX Synthetic Personas | A model simulating a buyer group | You ask questions of the simulation |
| Instant Expert paid call | A person you select who accepts | You lead the call |
NewtonX can run the whole study for you
NewtonX's interview service covers phone consultations, video interviews, focus groups and advisory boards, plus research design, analysis and reporting support. NewtonX interviews
Its AI-moderated service recruits participants and uses software to interview them. Synthetic Personas generate simulated answers from professional research data and, where configured, a client's own research. A simulated answer does not mean another customer was interviewed. AI-moderated research, Synthetic Personas
Start with one conversation if you don't understand the purchase yet
Here is a made-up example. You sell procurement software and can't decide whether to lead with faster approvals or better spending visibility. (The homepage only has room for one headline.)
First, hear how a procurement manager handled a recent purchase, on an Instant Expert call where you ask the follow-ups.
For a larger study of how different buyers respond to those messages, ask NewtonX to propose the audience, method and outputs. Have it show a sample result, so you can see how human responses, AI summaries and any simulated answers are labeled. A few direct calls alone will not establish which message wins across the market.
How the Instant Expert route works
Search for procurement professionals with relevant responsibilities. Already have contacts? Import them. Read their experience, choose whom to approach and send a paid call request. You can also request a paid reply; the recipient chooses text or voice. Instant Expert
On the first call, ask about the most recent purchase they helped make: what started it, who took part and what affected the decision.
Ask NewtonX what the quote covers
NewtonX's reviewed method pages did not establish a fixed public study price as of September 26, 2026. Ask which recruitment, moderation, analysis and simulation services are included. If you only need a conversation you can lead yourself, find a relevant person on Instant Expert and look at their offer.