Specialty materials
10 3M marketing leaders
These ten people hold or have held director, vice president and chief marketing officer roles in marketing at 3M, across business group marketing, marketing operations, integrated and digital marketing and regional marketing in Asia. A reader can learn how 3M plans and runs marketing for a broad portfolio of industrial and consumer products.
Professionals to explore
01—10Carolina Bautista-Brown
LinkedInExperience: Marketing Director Transportation & Electronics Business · 3M
Marketing Director Transportation & Electronics Business at 3M since February 2025, where the profile says Carolina Bautista-Brown leads marketing strategy and execution across a portfolio of businesses, partnering with executive, portfolio, sales and channel leaders. Other 3M roles include Marketing Director Commercial Solutions Division (2020–2025).
Chitkala Nishandar
LinkedInExperience: Marketing Director Asia Pacific · 3M
Marketing Director Asia Pacific at 3M since March 2022, in Singapore, described on the profile as head of the Marketing CoE for Asia Pacific including Greater China, responsible for integrated marketing, digital and media excellence and insights for the Consumer Business. Other 3M roles include Director, Asia Marketing Centre (2020–2022).
Christine Carreon
LinkedInExperience: Global Integrated and Digital Marketing Director · 3M
Global Integrated and Digital Marketing Director at 3M since January 2019, leading, according to the profile, the Transportation and Electronics Global Integrated Marketing team in business strategy, project management and search engine optimization. Christine Carreon was also Global Business Team and Marketing Leader at 3M Food Safety (2014–2018).
Holly Semerad
LinkedInExperience: Chief Marketing Officer · 3M
Chief Marketing Officer at 3M since January 2024, in St Paul, a role the profile describes as leader of the Global Marketing Center and Commercial Center, with a headline that also names Senior Vice President 3M Safety and Industrial Business Group. Holly Semerad was also Director, Digital Channel at 3M (2017–2019).
JoAnn Fernandez
LinkedInExperience: Global Vice president, Marketing · 3M
Former Global Vice president, Marketing at 3M (2007–2009), a role the profile lists at President/Vice President level in the Marketing department. JoAnn Fernandez was also Managing Director, 3M France (2003–2006) and VicePresident, Office Supplies Division at 3M (2000–2003).
Joseph Hockett
LinkedInExperience: Global Marketing Director · 3M
Global Marketing Director at 3M since September 2019, where the profile says Joseph Hockett leads the global segment marketing organization for the Personal Safety Division. Other 3M roles include 3M International Business Area Leader & APAC Product Business Manager (2017–2019) and 3M Product Business Leader & Marketing Manager (3M Welding, Head & Face) (2015–2017).
Kelly Lunder
LinkedInExperience: Director of Marketing Operations · 3M
Director of Marketing Operations at 3M since July 2023. Other 3M roles include Director of Segment and Portfolio Marketing (2019–2023), Marketing Center Leader - Safety & Graphics Business Group (2016–2019) and Global Marketing Communications Manager - 3M Fall Protection Business, Personal Safety Division (2014–2016).
Laurie Altman
LinkedInExperience: Vice President Marketing and Sales Operations · 3M
Former Vice President Marketing and Sales Operations at 3M (2018–2020), a role the profile places in the Marketing department. Laurie Altman was also Vice President and General Manager Automotive Aftermarket Division (2015–2018) and Vice President and General Manager Construction and Home Improvement Markets Division (2011–2015) at 3M.
Penny Wise
LinkedInExperience: Global Vice President, Marketing - Industrial Business Group · 3M
Former Global Vice President, Marketing - Industrial Business Group at 3M (2016–2020) and former Chief Branding Officer at 3M (2014–2016). Other 3M roles include President and Managing Director, 3M Canada (2020–2023), Global Vice President, Brand Strategy, Special Project (2023–2024) and Global Vice President - Public Policy and Communications (2024–2026).
Vickie Wang
LinkedInExperience: Director of Marketing Center, Safety and Industrial Business Group, Greater China Area · 3M
Former Director of Marketing Center, Safety and Industrial Business Group, Greater China Area at 3M (2020–2024), a role the profile says covered end-to-end marketing with a focus on digital, data and market intelligence. Vickie Wang has been Marketing Director, Asia at 3M since January 2025.
Choose the right perspective
Match the person to the business group and region behind your question, since segment marketing for safety products, consumer marketing in Asia and enterprise marketing operations are run by different teams. Check whether the relevant role is current or past before asking about how 3M markets today.
Questions to take into the conversation
- 01How does 3M decide which marketing work sits in a central marketing center and which stays inside each business group or division?
- 02What does a 3M marketing leader look for when choosing which product segments get the most marketing investment?
- 03How do 3M marketing teams measure whether integrated and digital campaigns are driving sales in business-to-business markets?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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