10 Academy Sports + Outdoors marketing leaders
Vice President Media + Marketing, Vice President Advertising and Senior Director, Customer Marketing are among the current titles held by these Academy Sports + Outdoors marketing leaders, alongside directors of category, brand and regional marketing. A reader can learn how marketing leaders work at Academy Sports + Outdoors from people who have held the role.
Professionals to explore
Chris Woods
LinkedInExperience: Director, Regional Marketing · Academy Sports + Outdoors
Chris Woods has been Director, Regional Marketing at Academy Sports + Outdoors since July 2024, based in the Greater Houston area. At Academy Sports + Outdoors, Chris Woods was also Sr. Manager, Regional Marketing from 2022 to 2024 and Regional Marketing Manager, South Central and Central Regions from 2019 to 2022.
David Good
LinkedInExperience: Vice President Media + Marketing · Academy Sports + Outdoors
David Good has been Vice President Media + Marketing at Academy Sports + Outdoors since June 2020, based in the Greater Houston area. At Academy Sports + Outdoors, David Good was also Senior Director Regional Marketing from 2019 to 2020, Director Category Marketing from 2016 to 2019 and Director Brand Marketing from 2015 to 2016.
Dylan Frederick
LinkedInExperience: Director Brand & Multicultural · Academy Sports + Outdoors
Dylan Frederick has been Director Brand & Multicultural at Academy Sports + Outdoors since December 2022, based in Houston. At Academy Sports + Outdoors, Dylan Frederick was also Senior Manager of Brand & Content from 2020 to 2022 and Category Marketing Manager from 2017 to 2020, and was Management Supervisor, Group Head at VITRO from 2015 to 2017.
Jason Brod
LinkedInExperience: Former Sr Director - Creative Brand Marketing · Academy Sports + Outdoors
Jason Brod is a former Sr Director - Creative Brand Marketing at Academy Sports + Outdoors, a role held from October 2022 to March 2025, and was Director - Creative Brand Marketing there from 2015 to 2022. Jason Brod has been Creative Director at Turtlebox Audio since July 2025.
Jeff Stallings
LinkedInExperience: Vice President Advertising · Academy Sports + Outdoors
Jeff Stallings has been Vice President Advertising at Academy Sports + Outdoors since May 2024, based in Katy, Texas. Jeff Stallings was Sr. Director - Multi-Media Strategy & Integration at Lowe's Companies, Inc. from 2023 to 2024 and VP, Media, CRM & Partnerships at Subway from 2020 to 2023.
Katherine Rush
LinkedInExperience: Former Vice President Marketing: Brand, Content + Media · Academy Sports + Outdoors
Katherine Rush is a former Vice President Marketing: Brand, Content + Media at Academy Sports + Outdoors, a role held from September 2017 to June 2020, and was Vice President, eCommerce there from 2016 to 2017. Katherine Rush was also Vice President, Brand Marketing at HSN from 2012 to 2016.
Kim Bridgers
LinkedInExperience: Sr. Director Category Marketing · Academy Sports + Outdoors
Kim Bridgers has been Sr. Director Category Marketing at Academy Sports + Outdoors since June 2020, and was Director Category Marketing there from 2019 to 2020. Kim Bridgers was also Director of Marketing at San Antonio Shoemakers (SAS) from 2017 to 2018 and Marketing Director, Content at JCPenney from 2014 to 2015.
Matthew Schabdach
LinkedInExperience: Senior Director of Marketing - Creative and Advertising · Academy Sports + Outdoors
Matthew Schabdach has been Senior Director of Marketing - Creative and Advertising at Academy Sports + Outdoors since February 2025, based in Louisville, Kentucky. Matthew Schabdach was Senior Director of Advertising and Marketing at KFC US from 2020 to 2025 and Director of Advertising and Marketing at Walmart from 2017 to 2020.
Susan Hanzik
LinkedInExperience: Senior Director, Customer Marketing · Academy Sports + Outdoors
Susan Hanzik has been Senior Director, Customer Marketing at Academy Sports + Outdoors since November 2023, a role the profile places in the marketing department at director level. At Academy Sports + Outdoors, Susan Hanzik was Director, Customer Strategy and Customer Data Transformation from 2021 to 2023 and Senior Manager, Corporate Strategy from 2019 to 2021.
Tom Lamb
LinkedInExperience: Former Executive Vice President, CMO · Academy Sports + Outdoors
Tom Lamb is a former Executive Vice President, CMO at Academy Sports + Outdoors, a role held from May 2016 to October 2019 that the profile places in the marketing department at C-level. Tom Lamb was also Chief Marketing Officer at Lowe's from 1999 to 2015, and the profile lists the person as retired since October 2019.
Choose the right perspective
Match the person's marketing area, such as media, advertising, category or regional marketing, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What changed in how you work when your marketing scope grew or shifted to a new area?
Reaching Academy Sports + Outdoors marketing leaders
How can I contact one of these Academy Sports + Outdoors marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Academy Sports + Outdoors, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Academy Sports + Outdoors marketing leaders?
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Can an AI agent ask one of these Academy Sports + Outdoors marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.