Media and publishing
10 ad operations experts
These ten advertising operations leaders have run ad operations at publishers and media companies in head, director and vice president roles. A reader can learn how ad operations leaders handle campaign management and ad trafficking.
Professionals to explore
01—10Andrew Martin
LinkedInExperience: Sr. Director, Digital Ad Operations and Delivery · Hearst Newspapers
Sr. Director, Digital Ad Operations and Delivery at Hearst Newspapers since 2020. Former Director of Programmatic (2018–2020), Manager of Ad Technology and Digital Ad Operations (2016–2018) and Sr. Digital Campaign Manager (2014–2016) at Amuse Digital.
Jarred Wilichinsky
LinkedInExperience: Senior Vice President Global Digital Ad Operations at Paramount · Paramount
Senior Vice President Global Digital Ad Operations at Paramount since 2019. Former Vice President Video Monetization and Operations (2013–2019) and Director Ad Operations (2009–2013) at CBS Interactive. The profile says this person built the video ad business at CBSi from the ground up and now leads global digital ad ops at Paramount.
Jenifer Sacks
LinkedInExperience: Sr. Director, Digital Ad Ops · Tribune Publishing Company
Sr. Director, Digital Ad Ops at Tribune Publishing Company since 2023, a role the profile describes as leading revenue operations, digital campaign management and operational transformation. The profile also lists Multimedia Operations Director, Florida (since 2016) and Digital Operations Manager, Florida (2013–2016) at Tribune Publishing Company.
Jennifer Castillo
LinkedInExperience: Executive Director, Ad Operations · Dow Jones
Executive Director, Ad Operations at Dow Jones since 2021. Former Sr. Director, Ad Operations (2019–2021), Director, Ad Operations (2016–2019) and Manager, Ad Operations (2014–2019) at Slate Magazine, and Ad Ops Executive at The Economist (2013–2014). The profile cites experience across campaign management, ad trafficking, ad tech management and podcast ad operations.
Jessica Mason
LinkedInExperience: Director of Ad Operations · Hearst Magazines
Former Director of Ad Operations at Hearst Magazines (2014–2015), Director, Digital Ad Tech & Services (2015–2016) and Senior Director, Digital Ad Tech & Services (2016–2018) at Hearst Core Audience, and Senior Director, Yield at The Atlantic (2018–2023). Director, Programmatic Yield at Condé Nast since 2023.
Kimberly Hall
LinkedInExperience: Director of Ad Operations & Technology · Farm Journal
Former Director of Ad Operations & Technology at Farm Journal (2023–2026) and Director of Digital Ad Product & Monetization there since 2026. Former Ad Operations Director (2022–2023), Senior Manager of Digital Advertising Operations (2022) and Digital Ad Operations Manager (2020–2022) at InvestmentNews, and the profile lists leading a digital ad ops team.
Kimberly Michell
LinkedInExperience: VP Digital Ad Operations, Delivery and Reporting · Hearst Newspapers
VP Digital Ad Operations, Delivery and Reporting at Hearst Newspapers since 2020. Former VP Digital Revenue and Advertising Operations (2019–2021) and VP Media Services Technology (2017–2019) at Houston Chronicle, and former Executive Director Digital Media & Performance at Amuse Digital (2013–2017).
Mariann Szucs
LinkedInExperience: Head of Advertising Operations · The Hill
Former Head of Advertising Operations (2015–2022) and Campaign Manager (2008–2015) at The Hill, and former Director, Advertising Operations at TheMessenger (2023–2024). The profile describes implementing new technology to drive increased programmatic and direct revenue in the publishing industry.
Nicholas Mahany
LinkedInExperience: Head of Ad Operations · LADbible Group
Former Head of Ad Operations at LADbible Group (2022–2024) and Head of Commercial Operations there since 2024; the profile describes LADbible Group as a youth publisher. Former Global Technical Ad Operations Director (2020–2022) and Global Director of Ad Operations (2020) at Future.
Shani Verbel Davis
LinkedInExperience: Head of Advertising Operations · Inman
Head of Advertising Operations at Inman since 2018, where the profile says this person is responsible for all advertising delivery for the company, managing the end-to-end campaign management process, including trafficking, testing and optimizing the delivery of sold campaigns. Former Head Of Yield Optimization & Analytics at Investing.com (2014–2017).
Choose the right perspective
Match the person's focus to your problem, since some of these leaders lean toward direct-sold campaign delivery and others toward programmatic yield. Ask each person which ad server and tools they ran and how large a portfolio of sites or apps they supported.
Questions to take into the conversation
- 01How do you structure an ad operations team between trafficking, campaign management and yield, and when do you split those roles?
- 02How do you balance direct-sold campaigns against programmatic demand when inventory is tight?
- 03Which delivery and reporting problems cost the most revenue, and how did you fix them?
Reaching ad operations experts
How can I contact one of these ad operations experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Hearst Newspapers, Paramount and Tribune Publishing Company, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach ad operations experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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