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10 Airbnb marketing leaders
These ten people lead or have led marketing at Airbnb, from chief marketing officers and global heads of marketing to directors of brand, growth and regional marketing. A reader can learn how Airbnb plans brand campaigns, runs growth channels and organizes marketing across regions.
Professionals to explore
01—10Amber Masud
LinkedInExperience: Senior Director, Growth Marketing · Airbnb
Senior Director, Growth Marketing at Airbnb since November 2021, leading strategy and execution for growth channels including SEM, SEO, engagement (email and push) and affiliates; the profile headline reads Global Head of Growth Marketing at Airbnb. Amber Masud was also Director, Marketing Finance at Airbnb (2020–2021) and Sr. Director, Marketing Strategy & Operations at Ancestry (2018–2020).
amy curtis-mcintyre
LinkedInExperience: Chief Marketing Officer · Airbnb
Former Chief Marketing Officer at Airbnb (2013–2014), a C-level role in Airbnb's marketing department. The profile also lists SVP, Marketing and Chief Marketing Officer at Old Navy (2010–2011) and SVP, Marketing at Hyatt (2006–2009), along with a board seat at Breeze Airways since 2021 and Marketing Advisor at Patricof Co (P/Co) since 2023.
Hiroki Asai
LinkedInExperience: Global Head of Marketing · Airbnb
Global Head of Marketing at Airbnb from July 2020 to June 2025, and Chief Experience Officer at Airbnb since June 2025. Hiroki Asai was previously Vice President, Global Marketing Communications at Apple (2010–2016), and has been Principal Senior Advisor at SYPartners since 2020.
Marcella L.
LinkedInExperience: Global Director of Brand Marketing · Airbnb
Global Director of Brand Marketing at Airbnb since July 2025; the profile headline reads Director of Global Brand and Integrated Marketing at Airbnb. Marcella L. was previously Senior Director of Brand, Integrated Marketing, Product Marketing, Partnership Marketing at PayPal (2023–2025) and Marketing Director, Integrated Marketing & Product Marketing at PayPal (2022–2023).
Nancy King
LinkedInExperience: VP of Global Marketing · Airbnb
Former VP of Global Marketing at Airbnb (2022–2025) and former Head of Global Marketing, Airbnb (2020–2022). Nancy King has been Interim CMO Advisor at Hatch since September 2025 and a member of the board of directors at TextNow since June 2024; the profile headline describes helping founders grow businesses.
Rachael Haley Pirkowski
LinkedInExperience: Director of Global Guest Marketing · Airbnb
Former Director of Global Guest Marketing at Airbnb (2020–2021), where the profile says Rachael Haley Pirkowski led integrated marketing campaigns focused on driving new guests to try Airbnb, increasing brand loyalty and supporting Airbnb's COVID-19 response and recovery. Later roles include Senior Vice President, Brand Media at Rocket Companies (2024–2025).
Ran Tao
LinkedInExperience: Director of Growth Marketing · Airbnb
Director of Growth Marketing at Airbnb since November 2018, covering growth marketing and lifecycle marketing / CRM at director level in the marketing department. Ran Tao was previously Director of CRM at eBay (2018) and Director of Product Marketing & CRM at Tripadvisor (2015–2018).
Rebecca Van Dyck
LinkedInExperience: Chief Marketing Officer · Airbnb
Chief Marketing Officer at Airbnb since July 2025, a C-level role in Airbnb's marketing department. The profile headline lists former roles at Meta, Apple, Levi's and Wieden + Kennedy, and Rebecca Van Dyck holds board seats at Prosper Global (since 2022) and Civic News Company (since 2024).
Stephen Canfield
LinkedInExperience: Director Of Brand Marketing · Airbnb
Former Director Of Brand Marketing at Airbnb (2021–2025), a director-level marketing role. At Airbnb Stephen Canfield was also Global Head of Host Marketing (2020–2021) and Director of Marketing, Airbnb Plus (2019–2020), and was Vice President, Marketing at WeTransfer (2017–2019).
Teresa Riva Orsolini
LinkedInExperience: Director, Americas Marketing · Airbnb
Director, Americas Marketing at Airbnb since March 2025. At Airbnb Teresa Riva Orsolini was also Senior Marketing Lead, International Strategy and Americas (2023–2025) and Senior Marketing Lead, Americas (North America & Latin America) (2022–2023), and was Chief Marketing Officer at Swell Investing LLC (2016–2019).
Choose the right perspective
Match the person to the kind of marketing behind your question, since a chief marketing officer or global head can speak to overall strategy while a growth or brand director knows how campaigns and channels are run day to day. Check each person's dates, especially for anyone who has left Airbnb, before asking about current practice.
Questions to take into the conversation
- 01How does Airbnb decide how much to spend on brand campaigns versus paid growth channels such as search and affiliates?
- 02How do global and regional marketing teams at Airbnb divide responsibility for campaigns and budgets?
- 03How does Airbnb measure whether a brand campaign actually changed guest or host behavior?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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