Insurance
10 Allstate marketing leaders
These ten Allstate marketing leaders hold director, vice president and chief marketing officer roles in corporate marketing at Allstate, covering brand marketing, national advertising, corporate brand, product marketing and agency channel marketing. A reader can learn how marketing leaders work at Allstate from people who have held the role.
Professionals to explore
01—10Amber Yeray
LinkedInExperience: Director, Go to Market Product Marketing · Allstate
Director, Go to Market Product Marketing at Allstate since 2024, and Director Integrated Marketing - Nonstandard D2C Brands at Allstate (2022–2024), based in the Columbus area. Amber Yeray was Head Of Marketing at SafeAuto (2020–2022) and Director Performance Marketing & Analytics at EXPRESS (2011–2020).
Elizabeth Brady
LinkedInExperience: Executive Vice President, Chief Marketing, Customer and Communications Officer · Allstate
Executive Vice President, Chief Marketing, Customer and Communications Officer at Allstate since 2018. Elizabeth Brady was SVP Global Brand Management at Kohler Co. (2013–2018), EVP, General Manager at Publicis (2009–2013) and SVP Senior Director at BBDO Worldwide (2007–2009).
Jessica Fu
LinkedInExperience: Director of Brand Marketing · Allstate
Director of Brand Marketing at Allstate since 2023, and Senior Brand Marketing Manager at Allstate (2022–2023). Jessica Fu's profile describes building brands and brand-loyal customers through creative storytelling for consumer and B2B brands; other roles listed include Brand Marketing Manager at Allstate (2019–2022) and Marketing Manager at Dyson (2016–2018).
Katherine Roth
LinkedInExperience: Director, National Advertising and Brand ID · Allstate
Director, National Advertising and Brand ID at Allstate since 2019, and Director - Social, Digital and Content Strategy at Allstate (2017–2019); the source tags both roles at director level in marketing. Katherine Roth's other Allstate roles listed include Marketing Senior Manager, Social and Content Strategy (2017) and Communications Manager (2012–2014).
Lisa Gaughan
LinkedInExperience: Director, Agency Channel Marketing · Allstate
Director, Agency Channel Marketing at Allstate since 2017, based in the Boise area, alongside a Regional Senior Marketing Manager row at Allstate Insurance Co. since 2015; the source tags the director role at director level in marketing. Lisa Gaughan's other Allstate roles listed include Regional Associate Marketing Manager (2012–2015) and Senior Marketing Consultant (2007–2012).
Lisa Jillson
LinkedInExperience: Vice President, Performance Marketing Supply · Allstate
Vice President, Performance Marketing Supply at Allstate since 2025. Lisa Jillson's profile says the role leads a new division focused on high-efficiency and emerging, AI-focused customer acquisition models. Vice President, Head of Marketing, Media, and Publishers at Arity (2016–2025) and Director - Emerging Businesses, Connected Car and Corporate Marketing at Allstate (2005–2016).
Michael Halpin
LinkedInExperience: Vice President Marketing · Allstate
Vice President Marketing at Allstate since 2022, and Marketing Director at Allstate (2016–2022); the source tags the current role at vice president level in marketing. Michael Halpin's other roles listed include Sales And Marketing Specialist at Allstate (2004–2009) and Marketing Associate at Scudder Investments (2002–2004).
Moni Garza
LinkedInExperience: Corporate Brand Director, Property-Liability communications strategy · Allstate
Corporate Brand Director, Property-Liability communications strategy at Allstate since 2021; the source tags the role at director level in marketing. Moni Garza's other Allstate roles listed include Corporate Brand Senior Manager, Personal-Liability communications strategy (2021), Corporate Relations Senior Manager, Claims transformation strategy (2019–2020) and Corporate Relations Division Manager (2016–2018).
Susan Mena
LinkedInExperience: Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy · Allstate
Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy at Allstate since 2007; the profile lists enterprise customer experience strategy, design and measurement among the areas of the role. Susan Mena was Group Account Director & Lead Strategist at Simple Truth (2005–2007) and Account Director at Young & Rubicam (1998–2005).
Tom Juozaitis
LinkedInExperience: Marketing Director, Allstate Life & Retirement; Recruitment Marketing · Allstate
Marketing Director, Allstate Life & Retirement; Recruitment Marketing at Allstate since 2018, alongside a Senior Marketing Manager, Vehicle Marketing row at Allstate since 2017. Tom Juozaitis's profile describes coaching teams on marketing plans for consumer acquisition, customer cross-sell and sales; Marketing Manager, Integrated Marketing Communications, Motorcycle and Powersports at Allstate (2015–2017).
Choose the right perspective
Match the person's remit to your question, since national advertising and brand identity, direct-to-consumer and product marketing, agency channel marketing and performance marketing are different jobs. People who have held several marketing roles at Allstate can compare how those jobs differ.
Questions to take into the conversation
- 01How should an insurer manage national advertising and brand identity across several brands?
- 02What does go-to-market product marketing look like for insurance products sold direct and through agents?
- 03How do you plan performance marketing and customer acquisition for an insurer?
Reaching Allstate marketing leaders
How can I contact one of these Allstate marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Allstate, based on profile data retrieved on October 15, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Allstate marketing leaders?
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Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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