10 Arby's marketing leaders
A Chief Marketing Officer, a Vice President Brand Experience, a senior director of integrated marketing communications and directors of advertising and social hold current titles among these Arby's marketing leaders. A reader can learn how marketing leaders work at Arby's from people who have held the role.
Professionals to explore
Deborah von Kutzleben
LinkedInExperience: Former VP, Brand Strategy, Advertising and Menu · Arby's
Deborah von Kutzleben is a Former VP, Brand Strategy, Advertising and Menu at Arby's, a role held in 2021, and was VP, Brand Strategy, Content and Core Menu there from 2018 to 2021. Deborah von Kutzleben has been Chief Marketing Officer at Tropical Smoothie Cafe since November 2021.
Emily Ciccone
LinkedInExperience: Former Vice President, Advertising and Integrated Marketing Communications · Arby's
Emily Ciccone is a Former Vice President, Advertising and Integrated Marketing Communications at Arby's, a role held from 2022 to 2023, and was Senior Director, Advertising, Merchandising, Social and Activations there from 2020 to 2022 and Director, Advertising from 2015 to 2019. Emily Ciccone has been Vice President, Brand Marketing at Tropical Smoothie Cafe since April 2023.
Jason Hatfield
LinkedInExperience: Director, Advertising, Arby's at Inspire Brands · Arby's
Jason Hatfield has been Director, Advertising, Arby's at Inspire Brands since January 2025 and is based in the Atlanta Metropolitan Area. Jason Hatfield was EVP, Account Management at Dagger from 2023 to 2025 and Chief Client Officer at Morrison from 2019 to 2021.
Jeff Baker
LinkedInExperience: Chief Marketing Officer, Arby's · Arby's
Jeff Baker has been Chief Marketing Officer, Arby's since August 2024 and was Vice President, Brand Advertising and Content at Arby's from 2014 to 2018. Jeff Baker was also Vice President, Marketing and Advertising at Buffalo Wild Wings from 2018 to 2021 and Vice President, Brand Experience there from 2021 to 2023.
Kimberly Bean
LinkedInExperience: Vice President Brand Experience · Arby's
Kimberly Bean has been Vice President Brand Experience at Arby's since March 2026 and is based in Atlanta, Georgia. Kimberly Bean was Vice President - Head of Marketing at Perkins American Food Co. from 2024 to 2026 and VP Integrated Marketing and Menu Strategy at Papa Johns from 2022 to 2024.
Lina El-Beshbeeshy
LinkedInExperience: Head of Brand Strategy and Experience, Arby’s · Inspire
Lina El-Beshbeeshy is a Former Head of Brand Strategy and Experience, Arby's at Inspire, a role held from 2023 to 2024, and was Brand Director, Arby's there from 2021 to 2023. Lina El-Beshbeeshy has been Director of Brand Design & Guest Experience at IHG Hotels & Resorts since May 2026.
Lindsey Servold
LinkedInExperience: Director of Social & Culture (Arby's) · Inspire
Lindsey Servold has been Director of Social & Culture (Arby's) at Inspire since January 2026 and is based in Atlanta, Georgia. Lindsey Servold was Sr Director of Brand Marketing at Edible Brands in 2025 and Director of Social Marketing at IHG Hotels & Resorts from 2019 to 2023.
Sophie Merven
LinkedInExperience: VP, Brand PR & Influencer Strategy (Arby s, Baskin-Robbins, BWW, Dunkin , Jimmy John s, Sonic) · Inspire
Sophie Merven has been VP, Brand PR & Influencer Strategy for Arby's and five other Inspire brands since October 2025, and the profile says the role leads public relations and influencer strategy across those brands. Sophie Merven was Vice President, Brand PR & Events for the same brands at Inspire from 2021 to 2025.
Tam Elamin
LinkedInExperience: Senior Director, Arby’s Integrated Marketing Communications (IMC) · Inspire
Tam Elamin has been Senior Director, Arby's Integrated Marketing Communications (IMC) at Inspire since July 2026 and was Senior Director, Arby's Brand Experience there from 2023 to 2026. Tam Elamin was also Director, Connections Planning - Dunkin' at Inspire in 2023 and is based in Atlanta, Georgia.
Tiffany Cameron
LinkedInExperience: Former VP, Integrated Marketing Communications - Arby's · Inspire
Tiffany Cameron is a Former VP, Integrated Marketing Communications - Arby's at Inspire, a role held from 2023 to 2025, and the profile says the role led development and execution of all Advertising, Merchandising, Social & Activations content for the Arby's brand. Tiffany Cameron was Senior Director, Media Strategy & Planning at Inspire from 2022 to 2023.
Choose the right perspective
Match the person's area, such as advertising, brand experience or public relations, to the question you need answered. Check each person's dates to see whether the experience is current or from an earlier period.
Questions to take into the conversation
- 01How do you decide which marketing work gets priority when budgets and attention are limited?
- 02How do you work with agencies and internal teams when planning a campaign?
- 03What has your own experience taught you about measuring whether a campaign worked?
Reaching Arby's marketing leaders
How can I contact one of these Arby's marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Arby's and Inspire, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Arby's marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
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Can an AI agent ask one of these Arby's marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.