10 Ashley Furniture ecommerce leaders
Ben Chmura, Vice President Ecommerce - Operations + UX/UI, leads this list of Ashley Furniture ecommerce leaders, who also include directors of ecommerce operations, ecommerce initiatives and site merchandising and senior directors of digital commerce engineering and product. A reader can learn how ecommerce leaders work at Ashley Furniture from people who have held the role.
Professionals to explore
Ben Chmura
LinkedInExperience: Vice President Ecommerce - Operations + UX/UI · Ashley Global Retail
Ben Chmura has been Vice President Ecommerce - Operations + UX/UI at Ashley Global Retail since November 2022 and has held Vice President Ecommerce - Operations there since May 2018. Ben Chmura was Vice President Ecommerce - Merchandising at Ashley Global Retail from 2015 to 2018.
Briana Stiles
LinkedInExperience: Director, Ecommerce Initiatives & Content Management · Ashley Global Retail
Briana Stiles has been Director, Ecommerce Initiatives & Content Management at Ashley Global Retail since October 2022, overseeing the online shopping experience on Ashleyfurniture.com. Briana Stiles was Senior Manager, E-commerce Merchandising at Ashley Global Retail from 2021 to 2022 and Manager, E-commerce Merchandising there from 2020 to 2021.
Christopher Jones
LinkedInExperience: Sr Director of Product - Customer & Commerce · Ashley Furniture Industries
Christopher Jones has been Sr Director of Product - Customer & Commerce at Ashley Furniture Industries since March 2026, a role the profile places in Tampa, Florida. Christopher Jones was Director of Data Services at El Toro IP Targeting from 2023 to 2025 and Director of Process Automation at BrightSpring Health Services from 2022 to 2023.
Courtney Novak Gelber
LinkedInExperience: Director of Site Merchandising · Ashley Furniture Industries
Courtney Novak Gelber has been Director of Site Merchandising at Ashley Furniture Industries since December 2024. At Ashley Furniture Industries, Courtney Novak Gelber was Senior Site Merchandising Manager from 2022 to 2024, eCommerce Site Merchandising Category Manager from 2020 to 2022 and eCommerce Associate Category Manager from 2019 to 2020.
Laura Forsythe
LinkedInExperience: Former Sr Director of Ecommerce Operations · Ashley Global Retail
Laura Forsythe is a former Sr Director of Ecommerce Operations at Ashley Global Retail, a role held from October 2014 to October 2018. Laura Forsythe has been Senior Vice President of Sales at Ashley Furniture Industries since June 2024 and was Sr Vice President of Merchandising, Interior Design and Pricing at Ashley Global Retail from 2021 to 2024.
Matt Murray
LinkedInExperience: Director Ecommerce Operations · Ashley Furniture Industries
Matt Murray has been Director Ecommerce Operations at Ashley Furniture Industries since September 2020. Matt Murray was Manager-Merchandising Special Projects at Bealls, Inc. from 2018 to 2020 and Manager of Business Intelligence and Ecommerce Marketplaces at Bealls Department Stores Inc. from 2014 to 2017.
Nan Shan
LinkedInExperience: Senior Director of Engineering - Digital Commerce · Ashley Furniture Industries
Nan Shan has been Senior Director of Engineering - Digital Commerce at Ashley Furniture Industries since March 2025, and the profile headline names digital commerce and customer experience. Nan Shan was Senior Software Engineering Manager - E-commerce at Best Buy from 2022 to 2025 and Senior Software Engineering Manager - Omnichannel at LivePerson from 2021 to 2022.
Paul Alley
LinkedInExperience: Former Director of E-commerce Operations · Ashley Global Retail
Paul Alley is a former Director of E-commerce Operations at Ashley Global Retail, a role held from November 2024 to October 2025. Paul Alley was Director of Strategy & Operations at Savage X Fenty in 2024 and Director of Omnichannel Operations at Anthropologie from 2016 to 2022.
Salina Fotiathis
LinkedInExperience: Former Vice President of Ecommerce · Ashley Furniture Industries
Salina Fotiathis is a former Vice President of Ecommerce at Ashley Furniture Industries, a role held from October 2023 to April 2025, and was Director of Marketplace, National Accounts there from 2018 to 2023. Salina Fotiathis has been Vice President of eCommerce at Con-Air Industries, Inc. since April 2025.
Steven Ryan
LinkedInExperience: Managing Director - DTC · Ashley Digital
Steven Ryan has been Managing Director - DTC at Ashley Digital since May 2026, a role the profile lists in general management at director level. Steven Ryan also lists Managing Director - DTC at Resident from 2020 to 2026 and GM - Nectar Sleep (US) at Resident from 2019 to 2020.
Choose the right perspective
Match the person's part of ecommerce, such as site operations, site merchandising, engineering, product or a direct-to-consumer brand business, to the decision you face. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current ecommerce role?
- 02How do you decide which site changes to prioritize in the area you oversee?
- 03What has your own work taught you about selling large items such as furniture online?
Reaching Ashley Furniture ecommerce leaders
How can I contact one of these Ashley Furniture ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 3 companies: Ashley Global Retail, Ashley Furniture Industries and Ashley Digital, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Ashley Furniture ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.