Media and publishing
10 audience development experts
These ten media professionals have led audience development work at publishers and media companies. A reader can learn how audience development leaders work with editorial teams to grow audiences.
Professionals to explore
01—10Alet Law
LinkedInExperience: Head of Audience Development · Daily Maverick
Head of Audience Development at Daily Maverick since 2022, where the profile says this person provides data analysis and insights to the editorial team and works with journalists and editors on day to day audience development tactics and long term strategy. Former Newsletter and Engagement Editor at News24 South Africa (2019–2022).
Ann Gripper
LinkedInExperience: Head of audience development · Reach plc
Former Head of audience development at Reach plc (2024–2025) and Head of customer development there (2022–2024). The profile describes driving performance across Reach plc's network of 60+ websites. Former Executive Editor (Customer & Engagement) - Nationals at Reach plc (2021–2022) and Executive Editor (digital) at Daily Mirror (2015–2021).
Jacqueline Sidle
LinkedInExperience: Director of Audience Development · Gazette Media
Director of Audience Development at Gazette Media since 2022 and former Audience Development Manager at The Colorado Springs Gazette, LLC (2021–2022). The profile describes over 10 years of experience growing communities within the state of Colorado. Former Promotions Manager at iHeartRadio (2018–2020).
Jennifer Mosley
LinkedInExperience: Audience Development and Marketing Director · Modern Healthcare
Former Audience Development and Marketing Director (2016–2019), Audience Development Director (2016) and Senior Manager of Audience Development (2015–2016) at Modern Healthcare. Former Vice President Marketing at Education Week (2019–2025) and SVP, Marketing & Content Sales at Education Week since 2025.
Kaitlin Bray
LinkedInExperience: Senior Director of Audience Development, Eater, Punch, Thrillist · Vox Media
Senior Director of Audience Development, Eater, Punch, Thrillist at Vox Media since 2025. Former Director of Audience Development, Eater & Punch (2022–2025) and Director of Audience Development, Punch (2021–2022) at Vox Media, and former Director of Audience Development, Punch & Taste at Penguin Random House (2019–2021).
Lainna Fader
LinkedInExperience: Director Of Audience Development · The New Yorker
Former Director Of Audience Development at The New Yorker (2016–2022). Director of Consumer Revenue & Growth, Newsletters at Forbes since 2025 and former Director of Newsletter Growth and Operations at Forbes (2023–2025). Former Engagement Editor at New York Magazine (2014–2016) and at Newsweek (2014).
Michael Nececkas
LinkedInExperience: Director of Audience Development · The Daily Beast
Director of Audience Development at The Daily Beast since 2024, which the profile describes as a news website. Former Senior Director of Audience Development (2018–2019), Director of Audience Development (2015–2019) and Associate Director of Audience (2014–2015) at Hearst Magazines.
Nick Suarez
LinkedInExperience: Head of Audience Development · Bauer Media Group
Head of Audience Development at Bauer Media Group since 2022, which the profile describes as a media production company. Former Associate Audience Growth Editor (2019–2022) and Deputy SEO Manager (2016–2019) at Daily Mail, and former Content Manager at Sports Publications Ltd. (2015–2016).
Thomas Johnson
LinkedInExperience: Head of Audience Development · The Guardian
Former Head of Audience Development at The Guardian (2022–2024) and Vice President, US Audience and Strategy at The Guardian since 2024, where the profile says this person leads US audience strategy, overseeing areas including newsletters, app and search. Former Audience Editor (2018–2021) and Assignment Editor, Social Media (2021–2022) at The Washington Post.
Tracy Ziemer
LinkedInExperience: VP, Audience Development · Hearst Newspapers
VP, Audience Development at Hearst Newspapers since 2022, where the profile says this person leads audience growth strategy for three key markets, the SFGate, Chron and MySA digital news sites, collaborating with local newsrooms. Former Editorial Director, Times Union Hudson Valley at Hearst Newspapers (2020–2022).
Choose the right perspective
Match the person's publication type to yours, since a local news site, a national newspaper and a magazine brand grow audiences through different channels. Ask each person which channels and teams they owned directly, such as search, social or newsletters, and how their success was measured.
Questions to take into the conversation
- 01How do you decide which channels to invest in, such as search, social, newsletters or apps, and how has that mix changed?
- 02How do you share audience data with editors without letting traffic targets drive every story choice?
- 03Which metrics do you use to show that audience growth turns into loyal readers or subscribers?
Reaching audience development experts
How can I contact one of these audience development experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Daily Maverick, Reach plc and Gazette Media, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach audience development experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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