10 AutoNation marketing leaders
Kristin Coleman, Vice President Marketing, leads this group of AutoNation marketing leaders, which also includes a senior director of brand and creative and directors of marketing strategy and planning, offers, after-sales marketing and the Western Region. A reader can learn how marketing leaders work at AutoNation from people who have held the role.
Professionals to explore
Andre Penate
LinkedInExperience: Director, After Sales Marketing · AutoNation
Andre Penate has been Director, After Sales Marketing at AutoNation since March 2024, based in Fort Lauderdale. At AutoNation, Andre Penate was also Manager, Digital Programs from 2022 to 2024, Manager, Local Marketing from 2019 to 2022 and Manager, Third Party and Affiliate Marketing from 2016 to 2019.
Anthony Del Vecchio
LinkedInExperience: Former VP, Brand & Retail Marketing · AutoNation
Anthony Del Vecchio is a former VP, Brand & Retail Marketing at AutoNation, a role held from March 2018 to October 2023, in the Miami-Fort Lauderdale area. At AutoNation, Anthony Del Vecchio was also Senior Director, Brand Marketing & Retail Advertising from 2008 to 2018 and Region Marketing Director - Florida from 2006 to 2008.
Ashley Dias, MBA
LinkedInExperience: Marketing Director, Strategy & Planning - Used Retail & Vehicle Acquisition · AutoNation
Ashley Dias has been Marketing Director, Strategy & Planning - Used Retail & Vehicle Acquisition at AutoNation since December 2025, in the Miami-Fort Lauderdale area. At AutoNation, Ashley Dias was also Marketing Director, Strategy & Planning - Brand Extensions in 2025, Director, Communications Planning from 2024 to 2025 and Director, Customer Engagement Marketing from 2023 to 2024, and says they lead marketing strategy and planning across multiple lines of business.
Frantz Valcin
LinkedInExperience: Marketing Director · AutoNation
Frantz Valcin has been Marketing Director at AutoNation since August 2019 and was Marketing Manager at AutoNation from 2016 to 2019. Frantz Valcin describes leading marketing across multi-location retail and automotive organizations, with work that turns media strategy, digital execution and operational insight into business outcomes.
Jaison Lee
LinkedInExperience: Former V.P. of Marketing · AutoNation
Jaison Lee is a former V.P. of Marketing at AutoNation, a role held from August 2017 to January 2020 in Fort Lauderdale, and was Director of Marketing Strategy at AutoNation from 2013 to 2017. Jaison Lee was also Vice President, Corporate Strategy at AutoNation from 2020 to 2024.
John G. Akers Jr.
LinkedInExperience: Regional Marketing Director | Western Region · AutoNation
John G. Akers Jr. has been Regional Marketing Director | Western Region at AutoNation since October 2018, in the Los Angeles area, in a role the listing places in the marketing department at the director level. At AutoNation, John G. Akers Jr. was also Regional Marketing Manager | Western Region from 2015 to 2018 and Marketing Specialist from 2013 to 2015.
Kristin Coleman
LinkedInExperience: Vice President Marketing · AutoNation
Kristin Coleman has been Vice President Marketing at AutoNation since April 2026, based in Ringwood, New Jersey, and was Director of Field Marketing at AutoNation from 2025 to 2026. Kristin Coleman was Regional Marketing Manager- Northeast and Southeast Regions at Volkswagen of America, Inc from 2018 to 2025.
Rich Lennox
LinkedInExperience: Former Chief Marketing Officer · AutoNation
Rich Lennox is a former Chief Marketing Officer at AutoNation, a role held from May 2023 to May 2025. Rich Lennox was Chief Customer Officer at Macy's from 2020 to 2023, Chief Marketing Officer at Macy's from 2016 to 2020 and Chief Marketing Officer at Toys"R"Us from 2014 to 2016, and has been Founder of Rich Lennox LLC since August 2025.
Roxi Smith (Laslau)
LinkedInExperience: Senior Director, Brand & Creative · AutoNation
Roxi Smith (Laslau) has been Senior Director, Brand & Creative at AutoNation since November 2023, based in Fort Lauderdale. At AutoNation, Roxi Smith (Laslau) was also Director, After-Sales Marketing & Digital Service Experience from 2020 to 2024, Manager, Field Marketing from 2019 to 2020 and Manager, Strategic Partnerships from 2016 to 2019.
Choose the right perspective
Match the person's marketing area, such as brand and creative, offers, after-sales marketing or regional field marketing, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at AutoNation?
- 02How did you decide which channels and offers to put the most effort behind in your own marketing work?
- 03What has your own marketing work at AutoNation taught you about reaching car buyers and service customers?
Reaching AutoNation marketing leaders
How can I contact one of these AutoNation marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: AutoNation, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach AutoNation marketing leaders?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.