10 Bass Pro Shops marketing leaders
Dylan Paulsen, Chief Operating Officer - Marketing & CLUB, leads this group of Bass Pro Shops marketing leaders, which also includes senior directors of direct marketing, performance marketing and loyalty programs and directors of marketing and of social and influencers. A reader can learn how marketing leaders work at Bass Pro Shops from people who have held the role.
Professionals to explore
Christopher Ebel
LinkedInExperience: Sr. Director, Performance Marketing · Bass Pro Shops
Christopher Ebel has been Sr. Director, Performance Marketing at Bass Pro Shops since December 2025, based in Springfield, Missouri. Christopher Ebel was Vice President of Marketing & eCommerce at Brownells, Inc. from 2023 to 2025 and Assistant Vice President, Marketing at Pep Boys from 2022 to 2023.
Collin Mellott
LinkedInExperience: Director of Marketing · Bass Pro Shops
Collin Mellott has been Director of Marketing at Bass Pro Shops since September 2023, based in Nixa, Missouri. Collin Mellott was Head of Marketing & Growth; Bend by FNBO at FNBO from 2019 to 2023, Marketing Manager at Cabela's from 2012 to 2019 and Director, Marketing at Global NetWatch, a TSG Company from 2011 to 2012.
Dustin Schumacher
LinkedInExperience: Director of Social and Influencers · Bass Pro Shops
Dustin Schumacher has been Director of Social and Influencers at Bass Pro Shops since July 2023, based in Springfield, Missouri, and was Sr Marketing Manager Pro Staff at Bass Pro Shops from 2021 to 2023. Dustin Schumacher was Director of Marketing - USF Athletics at the University of South Florida from 2019 to 2021.
Dylan Paulsen
LinkedInExperience: Chief Operating Officer - Marketing & CLUB · Bass Pro Shops
Dylan Paulsen has been Chief Operating Officer - Marketing & CLUB at Bass Pro Shops since May 2024, in the Springfield-Branson, Missouri area. At Bass Pro Shops, Dylan Paulsen was also Senior Vice President of CLUB & Marketing from 2022 to 2024, Vice President of Marketing from 2021 to 2022, Senior Director of Marketing Operations from 2020 to 2021 and Director of Customer Marketing from 2019 to 2020.
Jason Decker
LinkedInExperience: Senior Director, CoBrand & Loyalty Programs · Bass Pro Shops
Jason Decker has been Senior Director, CoBrand & Loyalty Programs at Bass Pro Shops since July 2022, based in Lincoln, Nebraska. At Bass Pro Shops, Jason Decker was also Director of Marketing, Risk & Data Intelligence from 2020 to 2022 and Sr Manager of Marketing & Operations from 2012 to 2020.
Nicole Meyers
LinkedInExperience: Director of Marketing, Credit Card & Loyalty Programs · Bass Pro Shops
Nicole Meyers has been Director of Marketing, Credit Card & Loyalty Programs at Bass Pro Shops since August 2022. Nicole Meyers was Senior Brand Marketing Manager at Red Bull from 2019 to 2022, Brand Marketing Manager at Red Bull from 2017 to 2019 and Marketing Manager at Red Bull from 2014 to 2017.
Sean Breckenridge
LinkedInExperience: Former Senior Director Marketing · Bass Pro Shops
Sean Breckenridge is a former Senior Director Marketing at Bass Pro Shops, a role held from March 2014 to October 2018 in Springfield, Missouri, and was Director of Marketing Customer Retention and Development at Bass Pro Shops from 2006 to 2014. Sean Breckenridge has been VP of Marketing at Visionworks of America since September 2018.
Steve Wellman
LinkedInExperience: Former Director of Digital Marketing · Bass Pro Shops
Steve Wellman is a former Director of Digital Marketing at Bass Pro Shops, a role held from May 2021 to August 2025. Steve Wellman has been Senior Director of Digital Marketing at Crecera Brands since August 2025, based in Comstock Park, Michigan, and was Director Ecommerce Marketing at Wolverine Worldwide from 2016 to 2021.
Sylvie Desjarlais
LinkedInExperience: Former Head of Marketing & Direct Channel · Bass Pro Shops & Cabela's Canada
Sylvie Desjarlais is a former Head of Marketing & Direct Channel at Bass Pro Shops & Cabela's Canada, a role held from October 2018 to May 2025, and was Senior Omni-Channel Marketing Manager at Cabela's in 2018. Sylvie Desjarlais has been Marketing Director at Manitobah since June 2025, based in the Winnipeg area.
Tim Scott
LinkedInExperience: Senior Director, Direct Marketing and Operations · Bass Pro Shops
Tim Scott has been Senior Director, Direct Marketing and Operations at Bass Pro Shops since July 2008, based in Springfield, Missouri, and was Director, Database Marketing at Bass Pro Shops from 2005 to 2008. Tim Scott was Manager, Customer Relationship Management at Belk from 2000 to 2005.
Choose the right perspective
Match the person's marketing area, such as loyalty and co-brand programs, performance or digital marketing, direct marketing, or social and influencer work, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Bass Pro Shops?
- 02How did you decide which channels and programs to put the most effort behind in your own marketing work?
- 03What has your own marketing work at Bass Pro Shops taught you about reaching outdoor customers?
Reaching Bass Pro Shops marketing leaders
How can I contact one of these Bass Pro Shops marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Bass Pro Shops and Bass Pro Shops & Cabela's Canada, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Bass Pro Shops marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.