Beauty and personal care
10 beauty retail expansion experts
Nine of these ten professionals have worked on store expansion for Sephora or Ulta Beauty, from real estate and site selection to new store openings, and one took a beauty brand into Target, Walmart and Amazon. A reader can learn how beauty retailers and brands plan and carry out retail expansion.
Professionals to explore
01—10Alex Lelli
LinkedInExperience: Senior Vice President of Growth & Development · Ulta Beauty
Former Senior Vice President of Growth & Development at Ulta Beauty (2005–2015), where the profile describes leading the Growth and Development Department, including real estate, construction and research functions, managing over 55 employees and supervising 830+ Ulta stores. Other listed roles include Vice President of Development at Borders (1994–2005) and Vice President of Real Estate and Development at Pace Membership Warehouse (1991–1994).
Alexandra Papazian
LinkedInExperience: Chief Executive Officer function of beauty · Function of Beauty
Former Chief Executive Officer function of beauty at Function of Beauty (2021–2025), a role in which the profile says the brand moved from DTC to omnichannel by launching into Target, Walmart and Amazon. Former Global President Laura Mercier Cosmetics at Laura Mercier Cosmetics (2017–2021), where the profile cites doubling revenue in four years; Venture Advisor & Board Member at Felix Capital since September 2025.
Dave Hart
LinkedInExperience: Director, Real Estate · SEPHORA
Director, Real Estate at SEPHORA since March 2013. The profile describes responsibility for new store site selection for territories throughout the United States, identifying and evaluating potential new markets and specific sites within those markets for Real Estate Committee presentation. Other listed roles include Vice President, Real Estate at Talbots (1999–2012) and Divisional Manager, Real Estate Development at Pier 1 (1994–1999).
David Krueger
LinkedInExperience: Senior Vice President, Growth and Development · Ulta Beauty
Former Senior Vice President, Growth and Development at Ulta Beauty (2015–2024), a role the profile describes as responsible for leading new store development and real estate portfolio optimization for Ulta Beauty. Other listed roles include Vice President, Real Estate at Carters Inc. (2013–2015) and Senior Vice President, Corporate Real Estate at Caleres, Inc. (2004–2013).
Jason Walker
LinkedInExperience: Store Director New Store Development · SEPHORA
Former Store Director New Store Development at SEPHORA (2022–2023), a role the profile lists at director level in the Dallas-Fort Worth Metroplex. Other listed roles include General Manager District Diversity Equity Inclusion Leader at Ulta Beauty (2019–2022) and Store Manager New Store Development Trainer at At Home Group Inc. (2017–2018).
Kevin Perry
LinkedInExperience: Director Of Real Estate · SEPHORA
Director Of Real Estate at SEPHORA since February 2021, with Senior Manager, Real Estate (2019–2021) and Manager, Real Estate (2018–2019) roles there also listed. The profile describes site selection and lease negotiation for new stores, relocations and expansions of Sephora's North American brick and mortar portfolio. Other listed roles include Project Manager, Capital Projects and Facilities at SEPHORA (2015–2018).
Matthew Coy
LinkedInExperience: Senior Director, Retail Development · SEPHORA
Senior Director, Retail Development at SEPHORA since November 2023, a role the profile places on the Store Development team with initiatives spanning store design, purchasing and store openings. Other SEPHORA roles include Senior Director Store Development (2020–2023), Director Store Development (2018–2020) and Store and Store Opening Team Leadership (2005–2010).
Nicolas Markovic
LinkedInExperience: EME Expansion Director · SEPHORA
Former EME Expansion Director at SEPHORA (2020–2026) and EME Expansion & Construction Director there since April 2026; the listing also shows Europe Expansion Manager at SEPHORA (2016–2020). Other listed roles include Development Manager Europe Responsable du Développement Europe at Camaieu (2011–2016) and Responsable du Développement France at GrandVision BV (2009–2011).
Pamela Lent
LinkedInExperience: Vice President, Real Estate Growth & Development · Ulta Beauty
Former Vice President, Real Estate Growth & Development at Ulta Beauty (2011–2026). The profile describes leading end-to-end real estate strategy in major western markets over 15 years of rapid growth, scaling the store footprint nationwide, with work on site selection and lease negotiations. Other listed roles include Real Estate Director at Borders (1995–2011) and Real Estate Director at Ross Stores, Inc. (1988–1994).
Sara Renzetti
LinkedInExperience: Director, Store Openings · SEPHORA
Director, Store Openings at SEPHORA since March 2022, where the profile describes managing and executing the operational set up of new stores, relocations, remodels and expanding stores, and analyzing new store opening process timelines. Other SEPHORA roles listed are Senior Manager (2005–2022) and Project Manager, New Stores (2003–2005).
Choose the right perspective
Match the person's seat to your decision, since choosing sites and negotiating leases, running new store openings and getting a brand into new retailers are different jobs. Also consider geography and scale, because growing a national store fleet raises different questions than entering a new region or landing a first major retail partner.
Questions to take into the conversation
- 01How do you decide which markets and sites to open next, and what data drives that call?
- 02What has to be in place operationally before a new store or a new retail partner goes live?
- 03How do you judge whether a new store or retail launch is performing well enough in its first year?
Reaching beauty retail expansion experts
How can I contact one of these beauty retail expansion experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 3 companies: Ulta Beauty, Function of Beauty and SEPHORA, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach beauty retail expansion experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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