10 Carhartt marketing leaders
VP Marketing & Creative, Director of Brand Marketing and Director of Retail Marketing are among the current titles held by these Carhartt marketing leaders, alongside directors of B2B marketing and CRM and the company's Chief Brand Officer. A reader can learn how marketing leaders work at Carhartt from people who have held the role.
Professionals to explore
Andi Donovan
LinkedInExperience: SVP, Brand Marketing and North American Wholesale · Carhartt
Andi Donovan has been SVP, Brand Marketing and North American Wholesale at Carhartt since March 2026, based in Ann Arbor, Michigan. At Carhartt they were SVP, Wholesale and Carhartt Company Gear (2021–2026), SVP Carhartt Company Gear, Strategy, and Customer Engagement (2017–2021) and SVP of Customer Experience (2014–2016).
Brian Juszak
LinkedInExperience: Vice President of North American Sales, Active and Mass Channels · Carhartt
Brian Juszak is a former Vice President of Partnership Marketing at Carhartt, a role held from July 2016 to October 2024, and was Director of Retail Marketing there (2011–2016). Brian Juszak has been Vice President of North American Sales, Active and Mass Channels at Carhartt since August 2022, based in Dearborn, Michigan.
Charlotte Roach
LinkedInExperience: Former Director, Digital Marketing D2C · Carhartt
Charlotte Roach is a former Director, Digital Marketing D2C at Carhartt, a role held from March 2023 to July 2025. Charlotte Roach has been Director, Brand Experience & Media at Pizza Hut since July 2025 and was Global Director, Marketing Strategy & Innovation (2022–2023) and Global Director, Marketing - Fossil Brand (2020–2022) at Fossil Group, Inc.
Janet Ries
LinkedInExperience: Former VP Marketing · Carhartt
Janet Ries is a former VP Marketing at Carhartt, a role held from March 2018 to January 2024, in the Greater Boston area. Janet Ries was also Vice President, Global Brand Marketing │ Digital Strategy │ Go-to-Market Strategies at The Rockport Company (2013–2016), and the profile says they have been Chief Brand & Marketing Officer at Haffner's Energy since January 2024.
Jennifer Slegers (Sopko)
LinkedInExperience: Director, CRM · Carhartt
Jennifer Slegers (Sopko) has been Director, CRM at Carhartt since March 2023, based in Livonia, Michigan. At Carhartt they were Director, Integrated Media (2019–2023), Senior Manager, BI and Analytics (2017–2019) and Senior Manager, Shopper Insights and Analytics (2015–2017).
Katelyn AuBuchon
LinkedInExperience: Director of Brand Marketing · Carhartt
Katelyn AuBuchon has been Director of Brand Marketing at Carhartt since December 2022, in the Detroit area. At Carhartt they were Senior Brand Manager, Direct to Consumer (2020–2023), Senior Marketing Brand Manager of Industrial and International (2018–2020), Retail Brand Manager of EMEA (2016–2018) and Retail Brand Manager (2013–2016).
Kendra S.
LinkedInExperience: Director, B2B Marketing · Carhartt
Kendra S. has been Director, B2B Marketing at Carhartt since September 2026 and also lists a Senior Marketing Manager role there since July 2018, based in Dearborn, Michigan, and the profile says they lead B2B marketing strategy and execution. They were Senior Marketing Manager, Trade at Clarks (2017–2018) and Senior Marketing Manager, Women's at Puma North America (2016–2017).
Kourtney Selby
LinkedInExperience: Director of Retail Marketing · Carhartt
Kourtney Selby has been Director of Retail Marketing at Carhartt since August 2017, based in Dearborn, Michigan. At Carhartt they were Senior Retail Brand Manager (2014–2017), Marketing Manager - Retail (D2C) (2012–2014) and Retail Marketing Manager - Key, East (2011–2012), and they were Strategic Account Marketing Manager at Under Armour (2006–2009).
Norma Delaney
LinkedInExperience: VP Marketing & Creative · Carhartt
Norma Delaney has been VP Marketing & Creative at Carhartt since August 2024, based in Lynnfield, Massachusetts. They were Chief Marketing Officer at Johnnie-O (2022–2024), Global Vice President, Brand Marketing at HOKA (2018–2022) and Global Director - Direct to Consumer Marketing at New Balance (2016–2017).
Susan Hennike
LinkedInExperience: Chief Brand Officer · Carhartt
Susan Hennike has been Chief Brand Officer at Carhartt since January 2022, based in Dearborn, Michigan, and the profile headline names Carhartt among the brands they have scaled. They were Chief Product Officer at Bombas (2021–2022) and Champion North America -Hanesbrands President at HANES BRAND (2017–2021).
Choose the right perspective
Match the person's channel and marketing focus to the decision you face, since brand, retail, B2B, CRM and partnership marketing roles see different parts of the work. Weigh how recently someone held the role against the depth of the roles they held around it.
Questions to take into the conversation
- 01What does your marketing role own day to day, and how does it work with the wholesale and direct-to-consumer teams around it?
- 02What did you change first when you took on your marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at a workwear brand for the first time?
Reaching Carhartt marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.