10 Caterpillar marketing leaders
Yvette Morrison, VP/Head of Global Marketing and Brand at Caterpillar Inc., leads this list of Caterpillar marketing leaders, who include heads of global marketing, global marketing directors and digital marketing directors. A reader can learn how marketing leaders work at Caterpillar from people who have held the role.
Professionals to explore
Athena Campos
LinkedInExperience: Head of Global Marketing - BCP · Caterpillar Inc.
Athena Campos has been Head of Global Marketing - BCP at Caterpillar Inc. since November 2025, in the Raleigh-Durham area, and was Director, Sales & Marketing Enablement at Caterpillar Inc. (2025). Their roles at CNH include Head of Commercial Services North America (2021–2025), Head of Market Development (2020–2021) and Head of Global Construction Brand Marketing (2018–2020).
Atin Chhabra
LinkedInExperience: Director - Marketing & Customer Engagement, Growth Regions · Caterpillar Inc.
Atin Chhabra has been Director - Marketing & Customer Engagement, Growth Regions at Caterpillar Inc. since July 2026, based in Dubai, United Arab Emirates. Their roles at Schneider Electric include Vice President - Marketing, Middle East & Africa (2024–2026), Global Vice President - Digital Marketing & Media (2021–2024) and Global Director - Digital Customer Experience (2019–2021).
Autumn Wickenhauser
LinkedInExperience: Marketing, CX and Digital Director - Rental & Used · Caterpillar Inc.
Autumn Wickenhauser has been Marketing, CX and Digital Director - Rental & Used at Caterpillar Inc. since May 2023, based in Bloomington, Illinois. At Caterpillar Inc. they were Digital Marketing Manager - Global Marketing & Brand (2022–2023), Experiential Marketing Manager - Global Marketing & Brand (2019–2022) and Global Trade Shows, Events and Trade Press Manager (2018–2019).
Chris Bosley
LinkedInExperience: Marketing Director, Marine and Oil & Gas · Caterpillar Inc.
Chris Bosley has been Marketing Director, Marine and Oil & Gas at Caterpillar Inc. since February 2022, based in Washington, Illinois. At Caterpillar Inc. they were Manager, In-House Marketing Agency (Ironworks) (2016–2022), Marketing Manager (2009–2015), Professional Development Manager (2007–2009) and Six Sigma Black Belt (2004–2007).
Erin Tyler
LinkedInExperience: Former Construction Industries Services Global Marketing Director · Caterpillar Inc.
Erin Tyler is a former Construction Industries Services Global Marketing Director at Caterpillar Inc., holding the role from September 2024 to December 2025, and has been Vice President, BCP Commercial Excellence at Caterpillar Inc. since August 2026, based in Peoria, Illinois. At Caterpillar Inc. they also held Director Global Services (since January 2026) and Senior Director Strategy (2023–2024).
Jessica Nunley
LinkedInExperience: Global Marketing Director · Caterpillar Inc.
Jessica Nunley has been Global Marketing Director at Caterpillar Inc. since November 2023, based in Mackinaw, Illinois. At Caterpillar Inc. they were Global Marketing Manager (2012–2023), Industry Sales Manager (2009–2012), Machinery Sales Rep (2005–2009) and Marketing Communications Strategist (2002–2005).
Larissa Campbell
LinkedInExperience: Marketing Director · Caterpillar Inc.
Larissa Campbell holds Marketing Director at Caterpillar Inc., listed from March 2021 with no end date, and has also been Senior Director of Strategy there since April 2026, based in Bloomington, Illinois. At Caterpillar Inc. they were Commercial Director (2018–2021) and Global Parts Pricing Manager (2014–2021), and the profile describes them as a global marketing and commercial leader.
Magy Kramer
LinkedInExperience: Senior Director Ecommerce and Digital Marketing · Caterpillar Inc.
Magy Kramer has been Senior Director Ecommerce and Digital Marketing at Caterpillar Inc. since March 2024, based in Argyle, Texas. At Caterpillar Inc. they were Sales Director - Electric Power (2021–2024), Digital and Technology Product Manager (2020–2021) and Digital and Technology Marketing Manager (2016–2020).
Vicki Reeves
LinkedInExperience: Global Marketing Director · Caterpillar Inc.
Vicki Reeves has been Global Marketing Director at Caterpillar Inc. since January 2024, based in Peterborough, England. At Caterpillar Inc. they were Regional service and customer support manager (2019–2024), Regional Application Manager (2018–2019) and Product Marketing Manager (2015–2018), and they were Product Definition Manager at Perkins Engines Company Limited (2012–2015).
Yvette Morrison
LinkedInExperience: VP/Head of Global Marketing and Brand · Caterpillar Inc.
Yvette Morrison has been VP/Head of Global Marketing and Brand at Caterpillar Inc. since August 2021, in the Greater Chicago Area, and describes the role as responsible for advancing Caterpillar's brand message. Their other roles include VP, Brand Marketing at Lowe's Companies, Inc. (2020–2021), VP, Marketing at Snap-on (2011–2019) and Assistant Vice President, Marketing at The Coca-Cola Company (2007–2010).
Choose the right perspective
Match the person's product group, region or marketing focus, such as brand, digital or a specific industry, to the decision you face. Weigh how recently someone held the role, since a current leader and one who has moved to another post can offer different views.
Questions to take into the conversation
- 01What does your marketing role at Caterpillar own day to day, and how does it work with sales and the product groups?
- 02What did you change first when you took on your marketing role at Caterpillar, and why?
- 03What would you tell someone stepping into a marketing leadership role at an equipment maker for the first time?
Reaching Caterpillar marketing leaders
How can I contact one of these Caterpillar marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Caterpillar Inc., based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Caterpillar marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Caterpillar marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.