Banking
10 Citi marketing leaders
These ten current Citi marketing leaders hold director, managing director, head of marketing and chief marketing officer roles for Citi's banking, wealth, lending, private bank and services businesses. A reader can learn how marketing leaders work at Citi from people who have held the role.
Professionals to explore
01—10Elyse Lesley
LinkedInExperience: CMO and Head of Franchise Development for U.S. Personal Banking · Citi
CMO and Head of Franchise Development for U.S. Personal Banking at Citi since 2021, based in the Charlotte area, with a profile headline of CMO and Head of U.S. Consumer Cards Marketing at Citi. Former Head of U.S. Consumer Partnerships & Franchise Development, Managing Director (2019–2021) and Head of Shared Services, U.S. Retail, Managing Director (2011–2019) at Citi, and former Head of Marketing & Sales Strategy, Executive Director at Morgan Stanley (2010–2011).
Jessica Tan
LinkedInExperience: Director Regional Head APAC, Services Marketing · Citi
Director Regional Head APAC, Services Marketing at Citi since 2026, based in Singapore and listed at Director level. Former Senior Director, Campaign Technology and Operations (2024–2025), Director of Campaign Management and Operations, Global Campaign Center (2022–2024) and Head of Global Field Marketing, Global Financial Solutions (2018–2019) at FIS.
Juan Carlos Madrigal
LinkedInExperience: America s Marketing Head, Citi Banking (Investment Bank, Corporate Bank, Commercial Bank) · Citi
Americas Marketing Head, Citi Banking (Investment Bank, Corporate Bank, Commercial Bank) since 2025, with the profile describing leading enterprise-level marketing strategy for the Banking franchise across North and Latin America. Former Global Head of Marketing, Citi Commercial Bank (2025), Head of Marketing, Citi Global Wealth at Work (2023–2025) and Director, Latin America Marketing & Communications Head, Citi Private Bank (2016–2022).
Lauren Hunter
LinkedInExperience: Managing Director, Head of U.S. Retail Banking & Citigold Marketing · Citi
Managing Director, Head of U.S. Retail Banking & Citigold Marketing at Citi since 2026, based in New York. Former Managing Director, General Manager - Chase Private Client & JPMorgan Private Client (2021–2026), former Managing Director, Head of Affluent & Aspiring Affluent Segment Marketing (2019–2021) and former Executive Director, Marketing & Product Innovation (2018–2019) at Chase.
Lisa Baumgarten
LinkedInExperience: Managing Director, Head of Customer Marketing, US Personal Bank and Wealth Management · Citi
Managing Director, Head of Customer Marketing, US Personal Bank and Wealth Management at Citi since 2022, with the profile describing leading marketing for Citi's customers across Credit Cards, Retail Bank, Lending and Wealth Management. Former Managing Director, Head of Cross-Sell (2020–2022) and Managing Director, Credit Cards, US Personal Bank (2012–2020) at Citi.
Patty Sachs
LinkedInExperience: Head of Wealth Marketing · Citi
Head of Wealth Marketing at Citi since 2025, with the profile describing leading Citi's first unified global wealth marketing organization, from mass affluent to private banking. Former President Global Client Lead - Citi at Publicis Groupe (2019–2025) and former President, East at OMD (2017–2019), based in New York.
Sheila Grandio
LinkedInExperience: Head of Marketing, EMEA, Private Bank · Citi
Head of Marketing, EMEA, Private Bank at Citi since 2026, based in London and listed at Director level. Former Head of Marketing, LatAm & GFG (2024–2026) and Head of Content Marketing (2021–2024) at J.P. Morgan Private Bank, and former Digital Marketing & Strategic Communications Lead at the Inter-American Development Bank (2018–2021).
Stephanie Tan
LinkedInExperience: Director, Head of Banking Marketing, Asia · Citi
Director, Head of Banking Marketing, Asia at Citi since 2025 and Director, Head of Markets Marketing, Asia at Citi since 2024, both listed in the Marketing department at Director level, based in Singapore. Former APAC Head of Client Engagement and Marketing, Senior Vice President, Citi Global Markets (2017–2025).
Tammy Chan
LinkedInExperience: Head of Marketing · Citi
Head of Marketing at Citi since 2025, with the profile listing the role as Head of Marketing, Citi Hong Kong, at Head level. Former Vice President Marketing at Citi in Hong Kong (2018–2025), former Marketing Manager at the Vocational Training Council (2014–2018) and former PR & Marketing Assistant Manager at Virgin Atlantic (2008–2014).
Yvonne Cheng
LinkedInExperience: Director, Head of Lending Marketing · Citi
Director, Head of Lending Marketing at Citi since 2023, based in New York and listed in the Marketing department at Director level. Former Director, Business Transformation & Strategic Initiatives (2021–2023) and SVP, Business Transformation and Strategic Initiatives (2020–2021) at Citi, and former Manager, Strategy at Deloitte (2017–2020).
Choose the right perspective
Match the person to the business line and region behind your question, since consumer banking, wealth, lending, private banking and institutional marketing each serve different clients. Directors and regional heads are closer to day-to-day campaign work, while managing directors can speak to how a whole marketing area is organized.
Questions to take into the conversation
- 01How does a bank's marketing team divide work between brand campaigns and marketing for individual products?
- 02How should marketing for wealth and private banking clients differ from mass-market consumer banking marketing?
- 03How does a regional marketing head work with global marketing teams at a large bank?
Reaching Citi marketing leaders
How can I contact one of these Citi marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Citi, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Citi marketing leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Citi marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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