Accounting software
10 CMOs in Accounting Software
These ten executives hold or have held chief marketing officer titles at accounting software companies, including makers of bookkeeping, invoicing and audit software. A reader can learn how CMOs build and run their teams in accounting software companies.
Professionals to explore
01—10Austin Peter Miller
LinkedInExperience: Chief Marketing Officer · BQE Software
Chief Marketing Officer at BQE Software since June 2021; the profile describes BQE CORE as an all-in-one accounting and invoicing software that manages everything from one platform. Former SVP of Revenue (2020–2021) and VP of Growth (2017–2020) at B12, and former Director of Demand Generation at Greenhouse Software (2017).
Brooke Brockman
LinkedInExperience: Chief Marketing Officer · Karbon
Chief Marketing Officer at Karbon since November 2025; the profile describes Karbon as practice management software that enhances visibility, efficiency and connectivity for accounting firms. Former Chief Marketing Officer (2023–2025), EVP of Marketing (2023) and VP of Marketing (2021–2023) at Buildertrend.
Elizabeth Weissman
LinkedInExperience: Chief Marketing Officer · HubSync
Chief Marketing Officer at HubSync since March 2022; the profile describes HubSync as the AI operating system for CPA firms and cites over 25 years in the tax and accounting industry. Former Director of Innovation at Wolters Kluwer Tax & Accounting US (2009–2022) and former Senior Manager at KPMG (1996–2009), where the profile describes overseeing the development of technology tools for the US tax practice.
Emily Campbell
LinkedInExperience: Chief Marketing Officer · BlackLine
Chief Marketing Officer at BlackLine since January 2024; the profile describes BlackLine as providing comprehensive finance and accounting software that uses AI to automate processes. Former Chief Marketing Officer at Infinite Electronics, Inc. (2021–2024) and former General Manager - Global eCommerce at Arrow Electronics (2016–2019).
Ericka Podesta McCoy
LinkedInExperience: Chief Marketing Officer · Caseware
Chief Marketing Officer at Caseware since May 2025; the profile describes Caseware as a global AI platform for the audit and accounting profession. Former Chief Marketing Officer at Resonate (2018–2025), and former Vice President, Marketing - Global Campaigns (2015–2018) and Director, Marketing - Campaign Strategy (2013–2015) at OpenText.
Karen Berlyn Dixon
LinkedInExperience: Chief Marketing Officer · ProfitSolv
Chief Marketing Officer at ProfitSolv since January 2026; the profile describes ProfitSolv as a suite of billing, payments and software solutions for legal, accounting and other professional services firms. Former Senior Vice President Marketing at ProfitSolv (2024–2026) and former Senior Vice President Marketing at Newfold Digital (formerly Endurance International Group) (2021–2024).
Megan Krajnik
LinkedInExperience: Chief Marketing Officer · Crunchafi
Chief Marketing Officer at Crunchafi since January 2024; the profile describes Crunchafi as delivering SaaS solutions for accounting and financial professionals that simplify lease accounting and financial data extraction. Former Vice President of Marketing at Crunchafi (2021–2024) and former Director of Marketing at PKWARE (2019–2020).
Sophie Wildeboer
LinkedInExperience: Chief Marketing Officer · Exact
Chief Marketing Officer at Exact since September 2023; the profile describes Exact as the business software market leader in the Benelux for companies that want to automate their accounting, financial, ERP, HRM and CRM processes. Former Head of Strategy Execution & PMI at Exact (2020–2023) and former Chief Of Staff, member of Leadership Team at CarNext.com (2017–2020).
Thomas Ranese
LinkedInExperience: Chief Marketing Officer · Intuit
Chief Marketing Officer at Intuit since December 2024; the profile describes Intuit as providing financial products and solutions for accountants and educators, including TurboTax, Credit Karma, QuickBooks and Mailchimp. Also CMO Advisor at KKR since 2023; former Chief Marketing Officer at Chobani (2023–2024) and Global Chief Marketing Officer at Uber (2019–2022).
Ulrika Ahl
LinkedInExperience: Chief Marketing Officer (CMO) · Wint
Chief Marketing Officer (CMO) at Wint since August 2017; the profile describes Wint as a tech scaleup that wants to revolutionize the bookkeeping industry by automating bookkeeping and business administration for entrepreneurs. Former Senior Brand Manager (2017) and Brand Manager Retail (2015–2017) at Norion Bank.
Choose the right perspective
Match the person's customer base to yours, since selling to small business owners, to accounting firms and to enterprise finance teams calls for different channels and messages. Also weigh whether you need someone who has run marketing at a large public software company or at a smaller, faster-growing one.
Questions to take into the conversation
- 01How do you split marketing effort between selling directly to businesses and working through accountants and bookkeepers who recommend software?
- 02How do you position an accounting product against long-established competitors that customers are reluctant to switch away from?
- 03Which measures do you use to judge whether marketing is bringing in customers who stay and expand their use of the product?
Reaching CMOs in Accounting Software
How can I contact one of these CMOs in Accounting Software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including BQE Software, Karbon and HubSync, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Accounting Software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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