Building materials
10 CMOs in Building Materials
These ten executives hold the chief marketing officer title at building materials companies. A reader can learn how these marketing chiefs lead the marketing function in building materials businesses.
Professionals to explore
01—10Arvind Joshi
LinkedInExperience: Chief Marketing Officer · Greenpanel Industries Limited
Chief Marketing Officer at Greenpanel Industries Limited since April 2026, heading the entire marketing function, per the profile, which describes Greenpanel as a wholesale building materials company and India's largest wood panel manufacturer. Former roles include Vice President Marketing at Greenpanel (2023–2026), Head Of Marketing at Somany Ceramics Ltd (2021–2023) and Head Of Marketing Communications (DGM) at RELAXO FOOTWEARS LIMITED (2016–2021).
Brad Hiranaga
LinkedInExperience: Chief Marketing Officer · Masco Corporation
Chief Marketing Officer at Masco Corporation since July 2026, described in the profile as a wholesale building materials company. Former roles include SVP, Global Brand, Experience & Design at Marriott International (2025–2026) and Chief Brand Officer at Cotopaxi (2022–2024); the profile also lists a current Executive Board Member role at Vimergy (since 2023).
Gabriele Retucci
LinkedInExperience: Chief Marketing Officer · Kerakoll Group
Chief Marketing Officer at Kerakoll Group since September 2024, described in the profile as a wholesale building materials company headquartered in Italy. Former Hilti roles include Head of Sales Marketing, Software Integration, Europe at Hilti Group (2022–2024), National Head of Sales at Hilti Schweiz (2020–2021) and Head of Product Management - Fasterning&Protection, Central Europe at Hilti Deutschland (2013–2016).
Marcela Brenes
LinkedInExperience: Chief Marketing Officer · Holcim
Chief Marketing Officer at Holcim since July 2024; the profile describes Holcim as a global leader in innovative and sustainable building materials. Former roles include LAO Shopper & Trade MKT Leader (2019–2023), Trade Marketing Manager South CAM (2017–2019) and Brand Trade Manager (2014–2016) at Kimberly-Clark, and Coke Brand Manager - LCBU at The Coca-Cola Company (2011–2013).
Michelle Kenyon
LinkedInExperience: Chief Marketing Officer · PrimeSource Building Products
Chief Marketing Officer at PrimeSource Building Products since March 2025; the profile describes PrimeSource as a provider of products needed for nearly every phase of construction, serving residential and commercial construction retailers and dealers. Former roles include CRO CMO - Fractional at Newair (2024–2025) and Executive Vice President, Residential Pool Products at Fluidra North America (2022–2023).
Michelle Lane
LinkedInExperience: Chief Marketing Officer · OmniMax
Chief Marketing Officer at OmniMax since June 2024; the profile describes OmniMax as a wholesale building materials company whose brands manufacture aluminum, steel, vinyl, copper and fiberglass products. Former roles include Vice President of Marketing and Communications at Holcim Building Envelope (2022–2024) and, at Firestone Building Products, Vice President of Marketing and Communications (2022) and Executive Director of Marketing (2018–2022).
Rick Sebok
LinkedInExperience: Chief Marketing Officer · Zekelman Industries
Chief Marketing Officer at Zekelman Industries since May 2022, described in the profile as a wholesale building materials company; the headline describes a B2B marketing leader and domestic manufacturing advocate. Former roles include Group Account Director, Partner (2018–2022) and Account Director (2012–2018) at The MX Group, and Chief Marketing Officer at OnSite Network, Inc. / SportScape Media (2008–2010).
Sajal Patel
LinkedInExperience: Chief Marketing Officer · NOX Corporation
Chief Marketing Officer at NOX Corporation since April 2025; the profile describes NOX as a building materials company and global LVT flooring leader. Former roles include Sr. Global Director, Resilient Product Management and Innovation (2021–2024) and Director Global Product Management (2017–2021) at Interface, and, at SageOG Consulting, Strategy Operations Consultant (2024) and Senior Brand and Marketing Strategy (2024–2025).
Samara (Sam) Toole
LinkedInExperience: Chief Marketing Officer · James Hardie
Chief Marketing Officer at James Hardie since October 2025; the profile describes James Hardie as the global leader in high-performance building product solutions, including fiber cement siding and decking. Former roles include Senior Vice President, Chief Marketing Officer at The AZEK Company (2021–2025) and at California Closets (2014–2021), and Senior Vice President - Marketing at Serena & Lily (2006–2014).
Susan Selle
LinkedInExperience: Chief Marketing Officer - Cornerstone Building Brands - newly merged NCI and Ply Gem · Cornerstone Building Brands
Chief Marketing Officer at Cornerstone Building Brands, listed from August 2014 to present; the headline describes the company as the newly merged NCI Building Systems and Ply Gem Building Products. Former roles include VP Global Brand, Consumer, Shopper & Customer Marketing at Jarden Consumer Solutions (1998–2014), Product Management at Tyson Foods (1992–1998) and Marketing at Nestlé (1988–1991).
Choose the right perspective
Match the person's channel focus to yours, since selling through dealers and distributors differs from selling to homeowners or specifiers. Look at each person's background before the CMO role, such as consumer goods, agency or product management, and pick the one closest to the decision you face.
Questions to take into the conversation
- 01How do you split marketing effort between contractors, distributors and end customers?
- 02How do you build a brand for a product that buyers often treat as a commodity?
- 03How do you measure the return on trade shows, dealer programs and digital campaigns?
Reaching CMOs in Building Materials
How can I contact one of these CMOs in Building Materials?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Greenpanel Industries Limited, Masco Corporation and Kerakoll Group, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Building Materials?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal