10 CMOs in Hospitals
Every one of these hospital and health system CMOs holds the chief marketing officer title today, at systems ranging from Stanford Health Care and UW Health to a children's hospital, Cedars-Sinai and Lifepoint Health. Health systems weighing brand spend against service line campaigns, and vendors pitching patient acquisition tools, can compare notes with three who also hold past titles at U.S. Bank, Anthem, Inc., UnitedHealth Group, Teladoc Health or Citi.
Professionals to explore
Beth McDonnell
LinkedInExperience: Vice President Marketing Communications and Chief Marketing Officer at Cedars-Sinai Medical Center · Cedars-Sinai
Beth McDonnell has been Vice President Marketing Communications and Chief Marketing Officer at Cedars-Sinai Medical Center since 2022. Prior roles include Executive Vice President, Chief Marketing Officer at U.S. Bank (2017-2022) and brand and advertising vice president titles at Anthem, Inc. (2008-2014) and UnitedHealth Group (2001-2008), so Beth can compare hospital brand work with marketing at U.S. Bank, Anthem and UnitedHealth Group.
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Chris Butler, MBA
LinkedInExperience: Chief Marketing Officer · Boston Children's Hospital
Two hospital CMO roles appear for Chris Butler, MBA: Chief Marketing Officer at Boston Children's Hospital since 2026 and at Johns Hopkins Medicine from 2024 to 2025. Chris was also Deputy Chief Marketing Officer at Atrium Health (2021-2023), SVP, Customer Experience & Marketing at Anthem, Inc. (2019-2021) and Chief Marketing & Consumer Officer at Premier Health Partners (2017-2018).
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Chris Roth
LinkedInExperience: Chief Marketing Officer · UW Health
Chris Roth has been Chief Marketing Officer at UW Health since 2018, leading all marketing and communication across the system, including strategic communications, media relations, marketing communications, creative services, advertising and digital media. With that breadth inside one health system, Chris fits questions on how a single team covers brand, press and paid media together.
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Chrisie Scott
LinkedInExperience: Senior Vice President and Chief Marketing Officer · Virtua Health
Chrisie Scott has two current Virtua Health titles, Senior Vice President and Chief Marketing Officer (since 2019) and Vice President Of Strategic Marketing (since 2018), and is Founder and CEO of Chrisivity (since 2017). At Hackensack Meridian Health, Chrisie was Chief Marketing Officer, Senior Vice President (2016-2017), and at Meridian Health, Vice President, Marketing and Corporate Communications (2009-2016).
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Gayle Sweitzer
LinkedInExperience: Chief Marketing Officer and Kansas City Division Sr. VP · The University of Kansas Health System
Holding two titles at once, Gayle Sweitzer is Chief Marketing Officer and Kansas City Division Sr. VP at The University of Kansas Health System (since 2023), after serving there as Vice President of Marketing and Corporate Communication (2015-2023). Community Health Network roles span Director of Marketing (2006-2011), Regional Director of Market Development (2011) and Executive Director of Marketing (2011-2015), a fit for market development questions.
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Janice Lamy
LinkedInExperience: SVP, Chief Marketing Officer · FMOL Health
Janice Lamy is SVP, Chief Marketing Officer at FMOL Health (since 2022), responsible for marketing and communications for the Franciscan Missionaries of Our Lady Health System, and was its Vice President of Marketing (2018-2022). Division Vice President, Marketing & Communications at St. Luke's Health (2014-2018) and Vice President, Marketing & Development at HCA Healthcare (2009-2014) add St. Luke's Health and HCA Healthcare to compare against.
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Katy Bazylewicz
LinkedInExperience: Chief Marketing Officer and Vice President Population Health · Cottage Health
Population health sits alongside marketing for Katy Bazylewicz, Chief Marketing Officer and Vice President Population Health at Cottage Health since 2024, with current Cottage Health titles of Vice President Marketing and Population Health (since 2016) and Vice President Marketing (since 2014). Vice President Marketing and Development at HCA - South Atlantic Division (2010-2014) and Marketing Director at Providence Health & Services (2003-2010) complete the record.
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Lori Beaton Riggs
LinkedInExperience: Chief Marketing Officer · Lifepoint Health®
Three Lifepoint Health® titles mark Lori Beaton Riggs's path there: Vice President Marketing (2021-2023), Head of Marketing (2023-2024) and Chief Marketing Officer since 2024. Kindred lists Division Vice President of Enterprise Marketing (2018-2021) and Senior Director of Enterprise Marketing (2012-2018), and Lori describes 20 years of marketing for national healthcare networks across B2B and B2C markets.
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Michiko Tanabe
LinkedInExperience: Former Chief Marketing Officer · Stanford Health Care
Every role shown for Michiko Tanabe since 2008 is at Stanford Health Care: Director, Marketing and Communications (2008-2015), Administrative Director, Marketing Communications (2015-2017), Interim Chief Marketing Officer (2017-2018) and Chief Marketing Officer since 2018. Director, Global Customer Education & Marketing Communications at Siemens Medical Solutions (2005-2008) adds a Siemens Medical Solutions, Ultrasound Division role, and the record suits questions on growing into the CMO role inside one health system.
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Opeyemi Oluwole
LinkedInExperience: Former Chief Marketing Officer · Hackensack Meridian Health
Before becoming Chief Marketing Officer at Hackensack Meridian Health in 2024, Opeyemi Oluwole was Senior Vice President, Brand and Consumer Marketing at Teladoc Health (2016-2024). Opeyemi is also a Senior Advisor at Carrot and a Board Member at Stride, both current, and held Director, Small Business Product Management at Citi Cards (2012-2013), a fit for consumer brand questions bridging Teladoc Health and hospital marketing.
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Choose the right perspective
For a long view inside one health system, Michiko Tanabe and Chris Roth have each been CMO at the same health system since 2018. Beth McDonnell, Opeyemi Oluwole and Chris Butler, MBA bring past titles at U.S. Bank, Anthem, Inc., UnitedHealth Group, Teladoc Health or Citi to the hospital side, while Katy Bazylewicz and Gayle Sweitzer hold combined titles that add population health or a division leadership role to marketing.
Questions to take into the conversation
- 01How should a health system split its marketing budget between the system brand and campaigns for specific service lines like cardiology or oncology?
- 02Which measures actually show that hospital marketing moved patient volume, rather than just awareness?
- 03What changes when a hospital marketing team also owns media relations and crisis communications?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.