Hospitals
10 CMOs in Hospitals
These ten executives hold or have held the chief marketing officer title at hospitals and health systems. A reader can learn how hospital marketing teams manage brand, communications and consumer marketing, and how they support growth in patient volume and service lines.
Professionals to explore
01—10Beth McDonnell
LinkedInExperience: Vice President Marketing Communications and Chief Marketing Officer at Cedars-Sinai Medical Center · Cedars-Sinai
Vice President Marketing Communications and Chief Marketing Officer at Cedars-Sinai Medical Center since September 2022. She was previously Executive Vice President, Chief Marketing Officer at U.S. Bank (2017–2022), Vice President, Brand, Advertising & Marketing at Anthem, Inc. (2008–2014) and Vice President, Brand Advertising & Interactive Marketing at UnitedHealth Group (2001–2008).
Chris Butler, MBA
LinkedInExperience: Chief Marketing Officer · Boston Children's Hospital
Chief Marketing Officer at Boston Children's Hospital since January 2026, after serving as Chief Marketing Officer at Johns Hopkins Medicine (2024–2025), which his profile describes as a health system, and Deputy Chief Marketing Officer at Atrium Health (2021–2023). He was also SVP, Customer Experience & Marketing at Anthem, Inc. (2019–2021) and Chief Marketing & Consumer Officer at Premier Health Partners (2017–2018).
Chris Roth
LinkedInExperience: Chief Marketing Officer · UW Health
Chief Marketing Officer at UW Health since March 2018, where his profile says he is responsible for leading all marketing and communication activities across the UW Health system, including strategic communications, media relations, marketing communications, creative services, advertising and digital media.
Chrisie Scott
LinkedInExperience: Senior Vice President and Chief Marketing Officer · Virtua Health
Senior Vice President and Chief Marketing Officer at Virtua Health since February 2019; her profile describes Virtua Health as an academic health system committed to helping South Jersey be well. She was previously Chief Marketing Officer, Senior Vice President at Hackensack Meridian Health (2016–2017) and Vice President, Marketing and Corporate Communications at Meridian Health (2009–2016).
Gayle Sweitzer
LinkedInExperience: Chief Marketing Officer and Kansas City Division Sr. VP · The University of Kansas Health System
Chief Marketing Officer and Kansas City Division Sr. VP at The University of Kansas Health System since February 2023, after serving there as Vice President of Marketing and Corporate Communication (2015–2023). She was previously Executive Director of Marketing (2011–2015) and Director of Marketing (2006–2011) at Community Health Network.
Janice Lamy
LinkedInExperience: SVP, Chief Marketing Officer · FMOL Health
SVP, Chief Marketing Officer at FMOL Health since September 2022, where her profile says she is responsible for marketing and communications for the Franciscan Missionaries of Our Lady Health System (FMOLHS). She was previously Vice President of Marketing at FMOL Health (2018–2022), Division Vice President, Marketing & Communications at St. Luke's Health (2014–2018) and Vice President, Marketing & Development at HCA Healthcare (2009–2014).
Katy Bazylewicz
LinkedInExperience: Chief Marketing Officer and Vice President Population Health · Cottage Health
Chief Marketing Officer and Vice President Population Health at Cottage Health since February 2024; her profile describes Cottage Health as a not-for-profit health care system. Her other Cottage Health roles include Vice President Marketing and Population Health (since 2016) and Vice President Marketing (since 2014), and she was previously Vice President Marketing and Development at HCA - South Atlantic Division (2010–2014).
Lori Beaton Riggs
LinkedInExperience: Chief Marketing Officer · Lifepoint Health®
Chief Marketing Officer at Lifepoint Health® since February 2024, after serving there as Head of Marketing (2023–2024) and Vice President Marketing (2021–2023). Her profile describes 20 years leading marketing strategy for national, diversified healthcare networks across B2B and B2C markets. She was previously Division Vice President of Enterprise Marketing at Kindred (2018–2021).
Michiko Tanabe
LinkedInExperience: Chief Marketing Officer · Stanford Health Care
Chief Marketing Officer at Stanford Health Care since September 2018, after serving there as Interim Chief Marketing Officer (2017–2018), Administrative Director, Marketing Communications (2015–2017) and Director, Marketing and Communications (2008–2015). She was previously Director, Global Customer Education & Marketing Communications at Siemens Medical Solutions, Ultrasound Division (2005–2008).
Opeyemi Oluwole
LinkedInExperience: Chief Marketing Officer · Hackensack Meridian Health
Chief Marketing Officer at Hackensack Meridian Health since November 2024. She was previously Senior Vice President, Brand and Consumer Marketing at Teladoc Health (2016–2024) and Director, Small Business Product Management, Citi Cards at Citi (2012–2013), and her profile says she serves on the Board of Directors of Stride Health.
Choose the right perspective
Match the institution type to yours, since an academic medical center, a children's hospital and a community hospital network market to patients and referring physicians differently. If your question is about building consumer marketing or digital capabilities, favor people who joined health systems from consumer, insurance or financial services companies.
Questions to take into the conversation
- 01How do you set marketing priorities across service lines, and how do you show their effect on patient volume?
- 02How do marketing and communications work together during a public crisis or a major reputational event?
- 03What changed when you moved spend toward digital channels and consumer data, and what did you learn about privacy rules?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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