Finance and accounting operations
10 commercial finance experts
These ten finance leaders have run commercial finance inside operating companies, with titles that include commercial finance director and head of commercial finance. A reader can learn how commercial finance leaders build and run their teams in operating companies.
Professionals to explore
01—10Andy Sharp
LinkedInExperience: Commercial Finance Director · McCormick & Company
Commercial Finance Director at McCormick & Company since 2026 and former Head of Commercial Finance - UK at Tropicana Brands Group (2022–2023). Former Sales Finance - Senior Manager at PepsiCo (2023–2025). The profile says this person has built and led commercial finance teams, partnered senior stakeholders and delivered strategic insights that drive growth and efficiency.
Ariel Rochman, CPA
LinkedInExperience: Director, Commercial Finance & FP&A · KIK Consumer Products
Director, Commercial Finance & FP&A at KIK Consumer Products since 2023, and former Director Of Pricing (2021–2023) and Pricing Manager (2020–2021) there. The profile says this person leads Pricing and Margin Management initiatives for the Household Division at KIK Consumer Products.
Brandii Goosby, MBA
LinkedInExperience: Commercial Finance Director · PepsiCo
Commercial Finance Director at PepsiCo since 2025. Former Finance Manager Strategic Pricing (2021–2023), Sr. Finance Manager Frito Lay - Large Format (Kroger) (2023–2025) and Sr. Finance Manager Costco Customer Team (2025) at PepsiCo. The profile describes leading financial strategy and P&L performance for complex, multibillion-dollar businesses.
Gemma Vincent
LinkedInExperience: Head of Commercial Finance · Carlsberg Britvic
Head of Commercial Finance at Carlsberg Britvic since 2026 and former Head of Commercial Finance at Fox's Burton's Companies (FBC) UK (2024–2026). Former Senior Commercial Finance Manager at Burton's Biscuit Company (2020–2023) and Supply Chain Finance Manager for Sainsburys Argos at Sainsbury's (2017–2020).
Hanane Chouiti
LinkedInExperience: Commercial Finance Director · Procter & Gamble
Commercial Finance Director at Procter & Gamble since 2026, a role the profile lists in the Finance & Accounting department at Director level. Former Head of Sales Finance (2023–2026), Brand Finance Senior Manager (2020–2023) and Plant Finance Transportation & Warehousing Finance (2018–2020) at Procter & Gamble.
James McAdoo
LinkedInExperience: Sr Director Commercial Finance & Pricing · J&J Snack Foods Corp
Sr Director Commercial Finance & Pricing at J&J Snack Foods Corp since 2024. Former Director Of Pricing (2018–2024) and Sr. Manager of Revenue Management (2016–2018) at Libbey; the profile says that as Director of Pricing this person led a team of pricing analysts and project managers to optimize pricing strategy and execution across multiple channels and markets.
Mark Ruddock
LinkedInExperience: Commercial Finance Director · Danone
Commercial Finance Director at Danone since 2024 and former Commercial Finance Director at Suntory Beverage & Food GB&I (2021–2024). At Danone, the profile also lists Head of Commercial Finance (2017–2018), Head of FP&A UK, Belgium, Netherlands & Ireland (2018–2020) and Topline Controller (2016–2017).
Mellisa Arviani
LinkedInExperience: Category & Commercial Finance Director · Procter & Gamble
Former Category & Commercial Finance Director at Procter & Gamble (2023–2024), where the profile says this person worked directly with the Indonesia CFO and Category Leader, overseeing 4 direct reports across all categories within the Indonesia portfolio. Finance Director, Corporate Strategy & Planning and Sales Value Creation at Procter & Gamble since 2024, and former Sales Finance Director there (2021–2023).
Sean Seepersaud
LinkedInExperience: Commercial Finance Director - Control States & National Accounts · Bacardi
Commercial Finance Director - Control States & National Accounts at Bacardi since 2022 and former Commercial Finance Director - Franchise States there (2020–2022). The profile describes providing strategic financial leadership across 17 Control States and National Accounts, on and off premise, aligning commercial and financial strategies.
Sheetal Swann
LinkedInExperience: Director of Commercial Finance and Planning · Nelsons - the home of Rescue Remedy
Director of Commercial Finance and Planning at Nelsons - the home of Rescue Remedy since 2021. Former Business Partner Director CH GB (2016–2017) and Project Systems Director (2017–2021) at GSK. The profile describes partnering with CEOs, CFOs and Boards to drive profitable growth, sharpen investment ROI and build finance functions that act as true business partners.
Choose the right perspective
Match the person's scope to your question, since leading commercial finance for a whole country or business differs from supporting one channel, customer group or pricing team. Check the dates and the kind of business behind the relevant role as well, because sales models and retailer terms vary widely between companies.
Questions to take into the conversation
- 01How do you measure whether a promotion or customer deal actually made money once all costs are included?
- 02How should commercial finance work with sales leaders when they push for price cuts or extra trade spend?
- 03Which reports would you build first to show profitability by customer, channel and product?
Reaching commercial finance experts
How can I contact one of these commercial finance experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including McCormick & Company, KIK Consumer Products and PepsiCo, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach commercial finance experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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