Construction
10 construction equipment rental operations experts
These ten professionals have held rental operations and rental leadership roles at equipment companies, with titles such as director of rental operations, rental operations manager and vice president of rental. A reader can learn how equipment rental leaders approach running a rental business day to day.
Professionals to explore
01—10Dana Cirks
LinkedInExperience: Director, Rental · Titan Machinery
Director, Rental at Titan Machinery since 2017, alongside the role of Senior Manager, Rental Operations there since 2013, which the profile describes as overseeing rental operations within Titan Machinery. Former Director of Equipment Operations (2012–2013) and Equipment Operations Manager (2003–2012) at Wanzek Construction, Inc., a MasTec Company.
Danny Greene
LinkedInExperience: General Manager of Rental · Cashman Equipment
Director of Heavy Rents and Used Sales at Peterson Cat since 2024. Former General Manager - Nevada Rental at Empire Cat (2023–2024) and General Manager of Rental at Cashman Equipment (2022). Also former Valley Region Rental Sales & Operations Manager (2017–2022) and So. Cal Region Rental Sales & Operations Manager (2015–2017) at Quinn Company.
Darrick Prock
LinkedInExperience: Vice President of Rental · Foley Equipment
Vice President of Rental at Foley Equipment since 2025. Former General Manager of Rental (2018–2025) and Rental Operations Manager (2014–2017) at Foley Equipment, which the listing describes as a Caterpillar equipment dealer in Kansas and western Missouri. Also former Vice President of Operations at Fire Door Solutions (2018).
Jay Bedford
LinkedInExperience: Rental Operations Manager · Wagner Equipment
Rental Operations Manager at Wagner Equipment since 1993, the only role shown in the listing. Wagner Equipment is described in the listing as a company that sells and rents new and used Cat equipment and heavy machinery, and the role sits in its operations department at manager level.
Marsha Harriger
LinkedInExperience: Regional Rental Operations Manager · Nebraska Machinery Company
Regional Rental Operations Manager at Nebraska Machinery Company since 2011. The listing places the role in the company's operations department at manager level, and the profile headline gives the same Regional Rental Operations Manager title at NMC, Inc. It is the only role shown in the listing.
Mason Keiffer
LinkedInExperience: Senior Vice President of Rental Services · MacAllister Machinery Co., Inc.
Senior Vice President of Rental Services at MacAllister Machinery Co., Inc. since 2023, alongside the role of Senior Vice President of Rental Services and Product Support there since 2026. Former Vice President of Rental Services (2021–2023) and Vice President of Rental Services Strategy (2019–2021) at the same company.
Michael Schuyler
LinkedInExperience: Operations & Rental Manager · AIS Construction Equipment, Corp
Operations & Rental Manager at AIS Construction Equipment, Corp since 2016, alongside the role of Rental Manager there since 2008. The listing places the Operations & Rental Manager role in the operations department at manager level, and these two roles are the only ones shown for this profile.
Mike Fenton
LinkedInExperience: General Manager-Rental Operations · RDO Equipment Co.
General Manager-Rental Operations at RDO Equipment Co. since 2016, a role the profile describes as leading rental operations across two regions spanning six states and providing strategic oversight of a $600 million equipment fleet, including fleet strategy. Former General Manager-Dealership at RDO Equipment Co. (2013–2016) and Branch Manager at Herc Rentals (2001–2013).
Sean Fetzer
LinkedInExperience: Director of Rental Operations-Florida · Alta Equipment Company
Director of Rental Operations-Florida at Alta Equipment Company since 2019 and former SE Rental Manager at United Construction & Forestry (2005–2019). The profile headline reads Regional Director of Rental and Inventory, and both roles shown in the listing carry rental responsibility in their titles.
Wayne Franzen
LinkedInExperience: Director of Rental Operations Wyoming Rents · Wyoming Machinery Company
Director of Rental Operations Wyoming Rents at Wyoming Machinery Company since 2021. Former Business Solutions Manager (2011–2021), Service Business Manager (2007–2011) and Six Sigma Black Belt (2005–2007) at the same company. The listing describes Wyoming Machinery Company as a Construction company.
Choose the right perspective
Decide first whether you need the view of a dealer's rental department or of a standalone rental company, since the two run their fleets differently. Then match the person's equipment types and region to yours, and favor current roles for questions about today's rental practices.
Questions to take into the conversation
- 01How do you decide when to add, move or sell units so fleet utilization stays healthy across branches?
- 02What maintenance and inspection routines keep rental equipment available without driving up service costs?
- 03Which metrics do you review each week to judge how a rental branch is performing?
Reaching construction equipment rental operations experts
How can I contact one of these construction equipment rental operations experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Titan Machinery, Cashman Equipment and Foley Equipment, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach construction equipment rental operations experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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