10 Dick's Sporting Goods marketing leaders
VP, Brand Building, Vice President of Marketing Transformation and Vice President of Category Marketing are among the current titles held by these ten Dick's Sporting Goods marketing leaders, alongside brand, category and marketing strategy director roles. A reader can learn how marketing leaders work at Dick's Sporting Goods from people who have held the role.
Professionals to explore
Aimee Watters
LinkedInExperience: Vice President of Brand - Vertical Brands · DICK'S Sporting Goods
Aimee Watters has been Vice President of Brand - Vertical Brands at DICK'S Sporting Goods since September 2023 and was Vice President - Sports Matter, Community Marketing & Executive Director of The DICK’S Foundation there from 2022 to 2023. At DICK'S Sporting Goods, Aimee Watters was also Sr. Director of Sports Matter, Community Marketing & Corporate Relations from 2020 to 2022 and Marketing Director from 2018 to 2019.
Andria Peterson
LinkedInExperience: Director of Category Marketing · DICK'S Sporting Goods
Andria Peterson has been Director of Category Marketing at DICK'S Sporting Goods since October 2022 and was Manager of Category Marketing there from 2020 to 2022. At DICK'S Sporting Goods, Andria Peterson was also Senior Marketing Planner from 2019 to 2020 and Marketing Planner from 2017 to 2019.
Kari DeGori
LinkedInExperience: Vice President - Local Marketing & Marketing Capabilities · DICK'S Sporting Goods
Kari DeGori has been Vice President - Local Marketing & Marketing Capabilities at DICK'S Sporting Goods since September 2023 and was Vice President - Storewide & Category Marketing, and Marketing Operations there from 2022 to 2023. At DICK'S Sporting Goods, Kari DeGori was also Vice President - Storewide, Loyalty & Category Marketing from 2019 to 2022.
Kate Fedishen
LinkedInExperience: Vice President of Marketing Transformation · DICK'S Sporting Goods
Kate Fedishen has been Vice President of Marketing Transformation at DICK'S Sporting Goods since August 2024 and was Vice President of Global Brand and Loyalty there from 2023 to 2024. At DICK'S Sporting Goods, Kate Fedishen was also Vice President of Global Brand and Category Marketing from 2022 to 2023 and Director of Brand and Category Marketing from 2020 to 2022.
Leanna Gasbarre
LinkedInExperience: Director of Brand · DICK'S Sporting Goods
Leanna Gasbarre has been Director of Brand at DICK'S Sporting Goods since September 2023 and was Assistant Chief of Staff to the Chief Marketing Officer there in 2023. At DICK'S Sporting Goods, Leanna Gasbarre was also Senior Brand Manager from 2021 to 2023 and Sr. Manager - Partnership Marketing and Events from 2020 to 2021.
Melissa Christian
LinkedInExperience: VP, Brand Building · DICK'S Sporting Goods
Melissa Christian has been VP, Brand Building at DICK'S Sporting Goods since October 2025 and was VP, Global Brand & Category Marketing there from 2024 to 2025. At DICK'S Sporting Goods, Melissa Christian was also VP, Divisional Merchandise Manager - Youth Apparel from 2022 to 2024 and Vice President, Brand & Apparel Footwear Marketing from 2020 to 2022.
Michael Zell
LinkedInExperience: Sr. Director of Strategy - Marketing & eCommerce · DICK'S Sporting Goods
Michael Zell has been Sr. Director of Strategy - Marketing & eCommerce at DICK'S Sporting Goods since October 2025 and was Sr. Director - Marketing Strategy there from 2023 to 2025. At DICK'S Sporting Goods, Michael Zell was also Sr. Director - Loyalty, Gift & Credit Cards from 2021 to 2023 and Director - Omni Channel Pricing from 2018 to 2021.
Molly Stroup
LinkedInExperience: Director of Brand · DICK'S Sporting Goods
Molly Stroup has been Director of Brand at DICK'S Sporting Goods since August 2023 and was Senior Brand Manager there in 2023. At DICK'S Sporting Goods, Molly Stroup was also Sr. Manager, Category Marketing - Women's from 2021 to 2023 and Brand Manager - CALIA by Carrie Underwood from 2018 to 2021.
Ryan Gallaher
LinkedInExperience: Vice President of Category Marketing · DICK'S Sporting Goods
Ryan Gallaher has been Vice President of Category Marketing at DICK'S Sporting Goods since September 2023 and was Vice President - Media & Loyalty there from 2022 to 2023. At DICK'S Sporting Goods, Ryan Gallaher was also Sr. Director of Category Marketing from 2020 to 2022 and Director of Marketing Planning from 2017 to 2020.
Tom Hassett
LinkedInExperience: Vice President of Marketing - Strategy & Insights · DICK'S Sporting Goods
Tom Hassett has been Vice President of Marketing - Strategy & Insights at DICK'S Sporting Goods since September 2023 and was Vice President of Marketing - Creative there from 2020 to 2023. At DICK'S Sporting Goods, Tom Hassett was also Vice President of Marketing - Brand & Sports Matter from 2018 to 2020 and Vice President of Marketing - Media from 2016 to 2018.
Choose the right perspective
Match the person's marketing area, whether brand, category, local or marketing strategy, to the decision you face. Check each role's start date to see how recent the experience is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide how to split a budget between brand building and category promotions?
- 03What have you learned about measuring whether marketing changed what customers chose?
Reaching Dick's Sporting Goods marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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