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10 eBay finance leaders
These ten current and former eBay finance leaders include eBay's CFO, a former eBay CFO and finance heads for eBay regions, markets, product lines and corporate FP&A. Readers can learn how eBay plans and forecasts across its marketplace, runs finance for its international markets and supports its advertising and payments businesses.
Professionals to explore
01—10Andy Cring
LinkedInExperience: Chief Financial Officer · eBay
Former Chief Financial Officer of eBay (September 2019 to July 2021), a C-level Finance & Accounting role based in San Jose. He was VP Global FP&A at eBay from January 2013 to September 2019 and SVP Global FP&A at Yahoo from 2009 to 2012, and has been a self-employed Consultant & Board Member since 2022.
Andy Kapelevich
LinkedInExperience: Vice President, CFO Global Markets · eBay
Vice President, CFO Global Markets at eBay since December 2024, leading finance for eBay's North American, European and International businesses according to his profile. At eBay he was also Head of Corporate Finance (Interim) from June to December 2024 and Sr Director - FP&A - Corporate Finance from 2022 to 2024; he was Sr Director of FP&A - Athleta at Athleta (2020–2022) and Sr. Director - Corporate Finance at Gap Inc. (2018–2020).
Daniel Prodan
LinkedInExperience: VP of Corporate FP&A, Systems & Analytics, and Enterprise Resource Management · eBay
VP of Corporate FP&A, Systems & Analytics, and Enterprise Resource Management at eBay since February 2025. He was Corporate FP&A, Director at Google from 2019 to 2024 and held Revenue FP&A, Strategic Finance and M&A Finance roles at Google from 2014 to 2019. He was also KPMG Advisory, Director at KPMG US from 2005 to 2014.
Jen Zufelt
LinkedInExperience: VP Finance for Products, Ads, and Payments · eBay
VP Finance for Products, Ads, and Payments at eBay since March 2021. Her profile headline describes her as VP, CFO of eBay Services (Ads, Financial Services, Shipping, B2C/Stores and Monetization), Tech/AI, Marketing and Customer Experience. She was Head of Financial Planning and Analysis at NortonLifeLock (2017–2020) and VP of Corporate Financial Planning and Analysis at Yahoo (2013–2017).
Peggy Marie Alford
LinkedInExperience: CFO · eBay
CFO at eBay since May 2025, a role her profile lists in the Finance & Accounting department at C-Level. In a May 2025 LinkedIn post she announced that she had rejoined eBay as Chief Financial Officer, which places her in the top finance role at the company today.
Serkan Terlikci
LinkedInExperience: CFO, Europe & APAC · eBay
Former CFO, Europe & APAC at eBay (February to September 2024), where his profile says he was part of the Global Finance Leadership team and oversaw more than $40B of transactions with teams in six offices from Shanghai to Sydney to London. At eBay he was also CFO, eBay Germany (2023–2024) and CFO, Global Growth - Marketing Advertising & Customer Operations (2021–2023); he has been CFO, B2C Division at Expedia Group since September 2024.
Sonia Moscatelli Diwane
LinkedInExperience: CFO Europe and Int'l markets · eBay
Former CFO Europe and Int'l markets at eBay (October 2024 to July 2025) and former CFO, Global Advertising at eBay (September 2021 to January 2025). She was Finance Director, Global Advertising at eBay from 2019 to 2021 and has been CFO & VP, Brand Expedia at Expedia Group since July 2025; her profile notes she is a licensed Swiss CPA.
Tristan Clarke
LinkedInExperience: CFO, eBay Australia & Global Markets · eBay Australia
CFO, eBay Australia & Global Markets since July 2024, following the role of CFO, eBay Australia from March 2021 to June 2024. At eBay he was also Director, Global Marketing Finance (2019–2021), Director, UK Finance (2017–2019) and Head of UK Financial Planning & Analysis (2015–2017).
Ursula Marren
LinkedInExperience: CFO Central European Markets & Canada · eBay
CFO Central European Markets & Canada at eBay since January 2023, a C-level Finance & Accounting role. She was CFO Central European Markets at eBay from May 2022 to January 2023 and CFO France, Italy & Spain from March 2021 to May 2022. She also held Internal Audit Manager and Finance Leadership Development Program roles at eBay between 2014 and 2017.
Yigit A. Gungor
LinkedInExperience: CFO, North America · eBay
CFO, North America at eBay since October 2025, leading finance for the company's largest market according to his profile, after serving as CFO, United States at eBay from February to October 2025. He worked in Corp FP&A Global Business Performance at eBay (2022–2025) and was Head of Analytics there (2021–2022); he says he came to finance through data after more than a decade in analytics and forecasting.
Choose the right perspective
Match the person's finance scope to your question, since company-wide CFO work, regional market finance and corporate FP&A involve different decisions. Check each role's dates to see whether the person's eBay experience is current or from an earlier period.
Questions to take into the conversation
- 01How does eBay's finance team forecast marketplace volume and revenue across its markets?
- 02How do regional finance leaders at eBay work with the central FP&A team on budgets and targets?
- 03What finance measures does eBay use to judge investments in advertising and payments products?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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