10 eBay finance leaders
Market CFO roles dominate this set of eBay finance leaders: six people hold or held them, covering Global Markets, North America, Australia, Central Europe and Canada, and Europe with Asia Pacific, alongside CFO Peggy Marie Alford, former CFO Andy Cring and the finance leads for products, ads and payments and for corporate FP&A. Useful when setting up finance for country markets under one global plan, or measuring an ads or payments business inside a marketplace.
Professionals to explore
Andy Cring
LinkedInExperience: Former Chief Financial Officer · eBay
Andy Cring was Chief Financial Officer of eBay from 2019 to 2021, directly after VP Global FP&A at eBay (2013–2019). Earlier: SVP Global FP&A at Yahoo (2009–2012) and Finance at GE (1993–2009); a self-employed Consultant & Board Member since 2022. Six years as VP Global FP&A before the CFO role make Cring a fit for planning and forecasting questions across eBay's markets.
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Andy Kapelevich
LinkedInExperience: Vice President, CFO Global Markets · eBay
Andy Kapelevich leads finance for eBay's North American, European and International businesses as Vice President, CFO Global Markets since 2024. Before that, Head of Corporate Finance (Interim) (2024) and Sr Director - FP&A - Corporate Finance (2022–2024) at eBay; also Sr Director of FP&A - Athleta at Athleta (2020–2022) and Sr. Director - Corporate Finance at Gap Inc. (2018–2020). The call for questions on finance across eBay's markets.
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Daniel Prodan
LinkedInExperience: VP of Corporate FP&A, Systems & Analytics, and Enterprise Resource Management · eBay
Daniel Prodan has held VP of Corporate FP&A, Systems & Analytics, and Enterprise Resource Management at eBay since 2025. Google roles were Corporate FP&A, Director (2019–2024), Revenue FP&A, Strategic Finance (2016–2019) and M&A Finance (2014–2016), with KPMG Advisory, Director at KPMG US (2005–2014) before Google. Corporate FP&A plus finance systems titles suit questions on planning tools and enterprise resource management.
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Jen Zufelt
LinkedInExperience: VP Finance for Products, Ads, and Payments · eBay
Jen Zufelt has held VP Finance for Products, Ads, and Payments and VP of Finance at eBay since 2021, and their LinkedIn profile gives the role as VP, CFO of eBay Services (Ads, Financial Services, Shipping, B2C/Stores, and Monetization), Tech/AI, Marketing and Customer Experience. Head of Financial Planning and Analysis at NortonLifeLock (2017–2020) came before; at Yahoo, VP of Corporate Financial Planning and Analysis (2013–2017). The fit for ads and payments finance questions.
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Peggy Marie Alford
LinkedInExperience: CFO · eBay
Peggy Marie Alford has been CFO at eBay since May 2025, and announced rejoining eBay as Chief Financial Officer in a May 2025 post. The current company-wide CFO role makes Alford the person for questions on how eBay's finance organization plans, forecasts and reports today.
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Serkan Terlikci
LinkedInExperience: CFO, Europe & APAC · eBay
As CFO, Europe & APAC at eBay in 2024, Serkan Terlikci was part of the Global Finance Leadership team and Global Markets Leadership team, overseeing over $40B of transactions with teams across 6 offices from Shanghai to Sydney to London. Other eBay CFO titles: CFO, eBay Germany (2023–2024) and CFO, Global Growth - Marketing Advertising & Customer Operations (2021–2023). CFO, B2C Division at Expedia Group since 2024.
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Sonia Moscatelli Diwane
LinkedInExperience: Former CFO Europe and Int'l markets · eBay
Sonia Moscatelli Diwane spent 10+ years at eBay, most recently as CFO Europe and Int'l markets (2024–2025) and CFO, Global Advertising (2021–2025), after Finance Director, Global Advertising (2019–2021) and Head of Finance & Business Performance- EMEA (2018–2019). CFO & VP, Brand Expedia at Expedia Group since 2025, and a licensed Swiss CPA with US GAAP and IFRS experience. A fit for advertising finance and European reporting questions.
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Tristan Clarke
LinkedInExperience: CFO, eBay Australia & Global Markets · eBay Australia
Tristan Clarke is CFO, eBay Australia & Global Markets (since 2024), following CFO, eBay Australia (2021–2024). Earlier eBay roles: Director, Global Marketing Finance (2019–2021), Director, UK Finance (2017–2019) and Head of UK Financial Planning & Analysis (2015–2017). Based in Sydney. Finance roles in the UK and Australia make Clarke a fit for questions on market-level finance outside the US.
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Ursula Marren
LinkedInExperience: CFO Central European Markets & Canada · eBay
Ursula Marren has been CFO Central European Markets & Canada at eBay since 2023, following CFO Central European Markets (2022–2023) and CFO France, Italy & Spain (2021–2022). Earlier eBay roles were Internal Audit Manager (2016–2017) and Finance Manager - Finance Leadership Development Program (FP&A, Controllership, Analytics) (2014–2016). Based in Switzerland. Suited to questions on finance for several European country markets at once.
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Yigit A. Gungor
LinkedInExperience: CFO, North America · eBay
Yigit A. Gungor came to finance through data after more than a decade in analytics and forecasting, and has been CFO, North America at eBay since 2025, leading finance for North America. Earlier eBay roles: CFO, United States (2025), Corp FP&A Global Business Performance (2022–2025), Head of Analytics (2021–2022) and Senior Analytics Manager (2018–2021). Suited to forecasting and analytics-driven finance questions.
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Choose the right perspective
Company-level planning and investor questions fit Peggy Marie Alford or Andy Cring, who also spent six years as VP Global FP&A. For how a market is run financially, pick by geography: Yigit A. Gungor (North America), Andy Kapelevich (Global Markets), Tristan Clarke (Australia), Ursula Marren (Central Europe and Canada), or the two former Europe CFOs, Serkan Terlikci and Sonia Moscatelli Diwane. Jen Zufelt covers ads and payments, and Daniel Prodan corporate FP&A and finance systems.
Questions to take into the conversation
- 01How does eBay's central FP&A team set targets for its country markets, and how much room do market CFOs have to change them?
- 02How does eBay's finance team judge the return on its advertising and payments products alongside the core marketplace?
- 03What does a market CFO at eBay track weekly that the global finance team does not?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.