Retail
10 ecommerce merchandising experts
These ten professionals have led ecommerce and site merchandising for retailers' online stores, with titles from online merchandise manager to vice president of online merchandising. A reader can learn how retail ecommerce teams merchandise their sites and help shoppers find products.
Professionals to explore
01—10Abigail Grad
LinkedInExperience: Associate Director, Ecommerce Merchandising · Crate & Barrel
Associate Director, Ecommerce Merchandising at Crate & Barrel since 2024 and former Senior Manager, eCommerce Digital Merchandising- Walgreens.com at Walgreens (2021–2024). Other Walgreens roles include Digital Merchant, eCommerce Digital Merchandising- Walgreens.com (2018–2021) and Digital Analyst, eCommerce Digital Merchandising- Walgreens.com (2017–2018).
Brianna Kreager
LinkedInExperience: Online Merchandise Manager · Sears
Online Merchandise Manager at Sears since 2017, where the profile describes leading the team to optimize the site, monitoring internal keyword searches and reviewing traffic, conversion and AOV metrics. Other Sears roles include Associate Buyer Sears.com and Kmart.com Men's Footwear (2015–2017) and Assistant Buyer Sears.com Men's and Family Athletics Footwear (2014–2015).
Carrie Woods
LinkedInExperience: Director Digital Merchandising · Ulta Beauty
Director Digital Merchandising at Ulta Beauty since 2021. Other Ulta Beauty roles include Senior Manager, Site Merchandising (2019–2021), eCommerce Site Merchandising Manager (2016–2019) and eCommerce Merchandising Manager, Prestige Cosmetics (2012–2016). The profile describes teams responsible for the setup and maintenance of over 39K products on Ulta.com and the daily management of the homepage, search, event pages and recommendations.
Courtney Stephani
LinkedInExperience: Ecommerce Merchandising Manager of Strategy · Zoro.com
Ecommerce Merchandising Manager of Strategy at Zoro.com since 2020, where the profile describes developing and executing digital merchandising strategies to improve product findability and drive category growth on an endless aisle website. Other roles include Senior Category Merchandiser, Grainger.com at Grainger (2017–2018) and Senior Online Merchandiser, Grainger.com at Grainger (2013–2017).
Cristina Garcia
LinkedInExperience: Director Digital Merchandising Operations · Mattress Firm
Director Digital Merchandising Operations at Mattress Firm since 2023 and former Sr. Manager Ecommerce Merchandising Operations at Mattress Firm (2018–2023). Other roles include Ecommerce Site Merchandising Manager at Stage Stores (2017–2018), Online Marketing Manager at Stage Stores (2016–2017) and Site Merchandiser at Stage Stores (2014–2016).
Elizabeth Veys
LinkedInExperience: Director, Site Merchandising · Chewy
Director, Site Merchandising at Chewy since 2023. Other roles include Vice President, Digital Merchandising at Total Wine & More (2022–2023), Director, Digital Merchandising at Total Wine & More (2020–2022) and Director, North America (NAM) Ecommerce Merchandising at Under Armour (2017–2020).
Joanne DePrez
LinkedInExperience: Director, Digital Merchandising - Digital Strategy & Programs · Nordstrom
Former Director, Digital Merchandising - Digital Strategy & Programs at Nordstrom (2015–2020). Other Nordstrom roles include Site Merchandise Manager (2010–2015), Buyer - E-Commerce (2005–2010), Buyer - Jewelry (2004–2005) and Regional Merchandising Manager (2002–2004).
Karen Colombrita
LinkedInExperience: Director of Ecommerce Site Merchandising · Bed Bath & Beyond
Former Director of Ecommerce Site Merchandising at Bed Bath & Beyond (2021–2023), with other Bed Bath & Beyond roles as Senior Manager Ecommerce Site Merchandising (2020–2021) and Ecommerce Manager (2014–2020). Ecommerce Manager at Villeroy & Boch USA, Inc. since 2023 and Buyer at Babies"R"Us (2010–2014) are also listed.
Kim Caropelo
LinkedInExperience: Director of Online Merchandising, Fragrance & Sephora Collection · SEPHORA
Global Digital Merchandising & Ecommerce at Apple since 2021, where the profile describes developing New Store and Shop pages from the Aug 2021 launch. Roles at SEPHORA include Director of Online Merchandising, Fragrance & Sephora Collection (2016–2020), Director Of Ecommerce - Sephora Kohls.com (2021) and Senior Online Merchant (Buyer), Sephora.com Canada (2012–2016).
Reilly Upton
LinkedInExperience: Vice President, Online Merchandising · The Home Depot
Vice President, Online Merchandising at The Home Depot since 2023, where the profile describes leading a 500 person team responsible for driving a $25B+ P&L. Other Home Depot roles include DMM (Sr Director) - Online Merchandising (2021–2023) and Online Merchant (Director) (2018–2021).
Choose the right perspective
Match the person's catalog to yours, since merchandising a site with a few hundred products is different from managing tens of thousands of items or an endless aisle assortment. Also decide whether you need help with day-to-day site merchandising and search or with organizing and leading a larger digital merchandising team.
Questions to take into the conversation
- 01How do you decide what goes on the homepage and category pages each week?
- 02How do you use site search data to improve product findability and conversion?
- 03How should digital merchandising work with buyers and marketing when planning a promotion?
Reaching ecommerce merchandising experts
How can I contact one of these ecommerce merchandising experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Crate & Barrel, Sears and Ulta Beauty, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach ecommerce merchandising experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal