10 Electronic Arts operations leaders
Lorena Villa Batarse, VP of Development Operations, Studios COO at Electronic Arts (EA), opens this list of Electronic Arts operations leaders, alongside vice presidents and heads of operations for central technology, Tiburon and The Sims. A reader can learn how operations leaders work at Electronic Arts from people who have held the role.
Professionals to explore
Alejandra Sosa
LinkedInExperience: VP, Head of Operations, Tiburon · Electronic Arts (EA)
Alejandra Sosa has been VP, Head of Operations, Tiburon at Electronic Arts (EA) since June 2025, based in the San Francisco Bay Area, and has held Head of Operations, Tiburon at EA since May 2022. Alejandra Sosa also held Senior Director Operations, Competitive Gaming at EA from 2020 to 2022, and was Senior Development Director, The Sims there from 2016 to 2017.
Dr. Arjun Balaram
LinkedInExperience: Head of Operations · Electronic Arts (EA)
Dr. Arjun Balaram has been Head of Operations at Electronic Arts (EA) since January 2010, based in Seattle, a role the profile names as Head of Operations (The Sims) covering business operations, P&L management, OKRs and executive alignment on strategy and investments. Dr. Arjun Balaram was Principal Program Manager at Broadcom from 2006 to 2009.
Judith Netscher
LinkedInExperience: Head of Operations: Electronic Arts-CTO-Creative Innovation · Electronic Arts (EA)
Judith Netscher has been Head of Operations: Electronic Arts-CTO-Creative Innovation at Electronic Arts (EA) since March 2026, based in Vancouver. Judith Netscher was Senior Director of Operations for the same group from December 2025 to March 2026, Senior Development Director, Tools and Technology Group at EA from 2022 to 2025, and Group Development Director there from 2016 to 2022.
Karen Rush
LinkedInExperience: Sr Director of Operations, Enterprise & Platform Services · Electronic Arts (EA)
Karen Rush has been Sr Director of Operations, Enterprise & Platform Services at Electronic Arts (EA) since August 2022, based in Greater Orlando. Karen Rush was Director of Program Management, EA Cloud Gaming from 2020 to 2022 and held development director roles on Madden NFL at EA from 2012 to 2020.
Lorena Villa Batarse
LinkedInExperience: VP of Development Operations, Studios COO · Electronic Arts (EA)
Lorena Villa Batarse has been VP of Development Operations, Studios COO at Electronic Arts (EA) since August 2023, based in Los Angeles. Lorena Villa Batarse was Managing Director, Americas & Oceania at Riot Games from 2021 to 2023 and Head of International Operations at Riot Games from 2019 to 2021.
Paula G York
LinkedInExperience: VP of Operations, Central Technology · Electronic Arts (EA)
Paula G York has been VP of Operations, Central Technology at Electronic Arts (EA) since June 2024, based in Greater Orlando. Paula G York was Head of Operations, Enterprise & Platform Services at EA from 2022 to 2024 and Head of Staff Operations, Strategic Planning & Engagement, CTO Organization there from 2019 to 2022, and held product development roles on the Frostbite engine at EA from 2017 to 2019.
Rob Bauman
LinkedInExperience: Director, Operations · Electronic Arts (EA)
Rob Bauman has been Director, Operations at Electronic Arts (EA) since April 2026, based in Vancouver, a role the profile ties to launch readiness and development operations. Rob Bauman was Director, Creator Operations at EA from 2023 to 2026 and Director, EAX Digital Operations there from 2018 to 2022.
Robyn Foerster
LinkedInExperience: Vice President of Operations - CTO Fusion · Electronic Arts (EA)
Robyn Foerster was Vice President of Operations - CTO Fusion at Electronic Arts (EA) from August 2022 to June 2025, based in Vancouver. Robyn Foerster was Vice President of Operations - Development Technology & Solutions at EA from 2020 to 2022, Head of Operations - Development Technology & Services from 2019 to 2020 and Bioware Head of Operations from 2017 to 2019.
Santa Zeics
LinkedInExperience: Head Of Operations · Electronic Arts (EA)
Santa Zeics has been Head Of Operations at Electronic Arts (EA) since January 2022, based in Vancouver, in the Operations department. Santa Zeics was Head of Studio Canada at Evolution from 2017 to 2021 and Head of Satellite Operations at Evolution from 2015 to 2017.
Stacey Watson
LinkedInExperience: Director Global Operations - Franchise · Electronic Arts (EA)
Stacey Watson has been Director Global Operations - Franchise at Electronic Arts (EA) since January 2025, based in Vancouver. Stacey Watson was Director, Business Operations - FIFA Competitive Gaming Division at EA from 2018 to 2019 and Head of Operations, EA Create Vancouver from 2011 to 2018.
Choose the right perspective
Pick the person whose operations area, whether central technology, a game studio, development operations, franchise operations or launch readiness, and whose location match the decision you face. Check each person's dates to judge how recent the experience is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current operations role?
- 02How do you run operations for teams that work on different schedules?
- 03What has your own work taught you about planning headcount and budgets?
Reaching Electronic Arts operations leaders
How can I contact one of these Electronic Arts operations leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Electronic Arts (EA), based on profile data retrieved on October 20, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Electronic Arts operations leaders?
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Can an AI agent ask one of these Electronic Arts operations leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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