10 Estee Lauder ecommerce leaders
Amber English, President, Digital & Online, The Americas, opens this list of Estee Lauder ecommerce leaders, who also include senior vice presidents and vice presidents of digital commerce, online and ecommerce operations and directors of ecommerce. A reader can learn how ecommerce leaders work at Estee Lauder from people who have held the role.
Professionals to explore
Amber English
LinkedInExperience: President, Digital & Online, The Americas · The Estée Lauder Companies Inc.
Amber English has been President, Digital & Online, The Americas at The Estée Lauder Companies Inc. since January 2025, and was Senior Vice President, eCommerce/Digital The Estee Lauder Companies there from December 2021 to January 2025. The profile describes leading Digital & Online for the company across The Americas. Amber English was Director, Softlines Private Brands at Amazon from 2020 to 2021.
Ashley Nelson
LinkedInExperience: Director, Ecommerce - West Coast Online · The Estée Lauder Companies Inc.
Ashley Nelson has been Director, Ecommerce - West Coast Online at The Estée Lauder Companies Inc. since September 2023, based in Denver, a role the profile tags at director level. Ashley Nelson was Performance Marketing & eCommerce Manager at Ascent Protein from 2022 to 2023 and Senior Leader, Digital Media there from 2020 to 2021.
Carol Choy
LinkedInExperience: Former Vice President, Digital & Online - Luxury Group · The Estée Lauder Companies Inc.
Carol Choy is a former Vice President, Digital & Online - Luxury Group at The Estée Lauder Companies Inc., a role held from July 2024 to July 2026. At the same company, Carol Choy was Vice President, Ecommerce - La Mer from 2021 to 2024 and Executive Director, North America Ecommerce - La Mer from 2018 to 2021, and was Head of Ecommerce, USA at Nestlé Nespresso SA from 2016 to 2018.
Emily Gun (Lisner)
LinkedInExperience: Vice President, North America Online Growth & Operations · The Estée Lauder Companies Inc.
Emily Gun (Lisner) has been Vice President, North America Online Growth & Operations at The Estée Lauder Companies Inc. since September 2025, and also lists Vice President, eCommerce, Aveda, Bobbi Brown, and Bumble and Bumble North America there since July 2024. Emily Gun (Lisner) was Executive Director, eCommerce, Aveda, Bobbi Brown, and Bumble and Bumble North America from 2023 to 2024 and Senior Product Manager at Amazon from 2019 to 2020.
Emily Riess
LinkedInExperience: Vice President, Global Online and Social Media · The Estée Lauder Companies Inc.
Emily Riess has been Vice President, Global Online and Social Media at The Estée Lauder Companies Inc. since November 2022. At the same company, Emily Riess was Vice President, Global eCommerce from 2020 to 2022, Executive Director, Global eCommerce from 2018 to 2019 and Director of eCommerce, North America from 2015 to 2017.
Jil Shah
LinkedInExperience: Senior Vice President Digital Commerce, CRM & Loyalty · The Estée Lauder Companies Inc.
Jil Shah has been Senior Vice President Digital Commerce, CRM & Loyalty at The Estée Lauder Companies Inc. since June 2026, and the profile describes leading the digital commerce strategy across all brands in the company's portfolio. Jil Shah was VP Direct to Consumer at DECIEM | THE ABNORMAL BEAUTY COMPANY from 2025 to 2026 and Vice President of Global Online there from 2023 to 2025.
Jon Roman
LinkedInExperience: Senior Vice President, Global Consumer Marketing & Online, Estée Lauder · The Estée Lauder Companies Inc.
Jon Roman has been Senior Vice President, Global Consumer Marketing & Online, Estée Lauder at The Estée Lauder Companies Inc. since July 2019, and was Vice President, ELC Online, Estee Lauder there from 2012 to 2019. Jon Roman was also Executive Director, eCommerce at The Estée Lauder Companies Inc. from 2001 to 2007 and Executive Director, Global Internet at Avon from 2009 to 2012.
Kara Lawson
LinkedInExperience: VP, E-commerce - Estée Lauder I GM Lab Series, North America · The Estée Lauder Companies Inc.
Kara Lawson has been VP, E-commerce - Estée Lauder I GM Lab Series, North America at The Estée Lauder Companies Inc. since 2021, based in the New York City area. Kara Lawson was Senior Director E-commerce & Digital Marketing at FULLBEAUTY Brands from 2018 to 2020 and VP, E-commerce - Men's Apparel at Macy's in 2017.
Maureen Donohue
LinkedInExperience: Excutive Director, E-Commerce Estee Lauder North America · The Estée Lauder Companies Inc.
Maureen Donohue has been Excutive Director, E-Commerce Estee Lauder North America at The Estée Lauder Companies Inc. since September 2022, a role the profile tags at director level. Maureen Donohue was Executive Director of Key Account Management at The Estée Lauder Companies Inc. from 2019 to 2021 and Digital Director for Prestige Cosmetics at Macy's from 2017 to 2019.
Sarah Schultz
LinkedInExperience: Vice President, Global Ecommerce Operations · The Estée Lauder Companies Inc.
Sarah Schultz has been Vice President, Global Ecommerce Operations at The Estée Lauder Companies Inc. since December 2023, based in New York. Sarah Schultz was AVP - Ecommerce Product Management & Web Operations - Premium Segment at LOFT from 2019 to 2023 and Senior Director, E-commerce Product Management & Web Operations at LOFT from 2018 to 2019.
Choose the right perspective
Match the person's scope, such as one brand, one region or a global online role, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from a few years back.
Questions to take into the conversation
- 01What do you look at each week to judge whether the online business you run is on track?
- 02How do you decide which online priorities get your time when several compete at once?
- 03What changed in how you work when your scope grew from one brand or market to several?
Reaching Estee Lauder ecommerce leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.