Fashion and apparel
10 footwear development experts
These ten professionals have led footwear development inside footwear and apparel brands, with titles such as director of footwear product development and vice president of footwear development. A reader can learn how in-house teams take shoes from concept to production.
Professionals to explore
01—10Anthea Lin
LinkedInExperience: Footwear Development Director · adidas
Former Footwear Development Director at adidas (2018–2020) and Footwear Development, Innovation Director at Reebok (2014–2018), and Senior Director of Development and Operation at Converse since 2021. The profile describes footwear experience from development through production, with depth in material sourcing, material and compound innovation and testing, with an emphasis on running.
Becky Edington
LinkedInExperience: Vice President - Footwear Development · Nike
Former Vice President - Footwear Development (2021–2023), General Manager - NIKE Flyknit (2020–2021) and Senior Director - Footwear Product Creation - Kids Footwear (2017–2020) at Nike, and Vice President - Footwear Development and Engineering at Arc'teryx Equipment since 2026.
Christopher Scheller
LinkedInExperience: Director of Footwear Development Operations · New Balance
Director of Footwear Development Operations at New Balance since 2024. Former Regional Head of Footwear Development Asia (2019–2024) and Regional Director of Development - Running Footwear Asia (2014–2019) at New Balance, and Senior Footwear Developer - Vietnam at Nike (2009–2014).
Jennifer Chuong, CSCP
LinkedInExperience: Senior Director, Product Development and Engineering, Footwear · Deckers Brands
Senior Director, Product Development and Engineering, Footwear at Deckers Brands since 2025. Former Director, Product Development and Engineering, Footwear (2022–2025) and Senior Product Development Manager (2016–2022) at Deckers Brands, and Footwear Designer and Developer at BL!NK Innovations (2015–2016).
Jess Guthrie
LinkedInExperience: Senior Director Global Footwear Development Jordan Brand Sportswear · Nike
Former Senior Director Global Footwear Development Jordan Brand Sportswear (2017–2021) and Senior Director Global Footwear Development Nike Sportswear (2013–2017) at Nike. Product Leader - Footwear at SITKA Gear since 2022, where the profile says this person oversees footwear and waders product creation from concept generation to commercialization.
Jill Moon
LinkedInExperience: Vice President, Footwear Product Development · lululemon
Former Vice President, Footwear Product Development at lululemon (2023–2025), VP Product Development at HEYDUDE since 2026, and former Senior Director, Responsive Materials Initiative at Nike (2018–2020). The profile describes a product development and materials executive leading footwear, apparel and accessories for premium performance brands.
Jodi Kramer
LinkedInExperience: Vice President Footwear Product Development · Timberland
Former Vice President Footwear Product Development (2016–2018), Sr Director Footwear Product Development (2008–2012), Director Footwear Product Development (2005–2008) and Sr Developer Footwear Product Development (2003–2005) at Timberland. The profile also lists Sr Director Footwear Supply Chain Operations at Timberland (2012–2016).
Jordan Anderson
LinkedInExperience: Director, Footwear Product Development · Rocky Brands, Inc.
Director, Footwear Product Development at Rocky Brands, Inc. since 2018, and former Footwear Designer Developer there (2007–2013). Former Director, Footwear Product Development at Creative Recreation LLC (2014–2018). The profile also lists Adjunct Professor, Footwear Design at Columbus College of Art & Design since 2018.
Mark Longbottom
LinkedInExperience: Sr. Director Development Footwear · Adidas Golf
Former Sr. Director Development Footwear at Adidas Golf (2014–2021), a role the profile describes as responsibility for footwear product development for Adidas Golf. Former Head of Development Footwear (2013–2014) and Senior Development Manager - Footwear (2009–2013) at Reebok, and Sr. Director Development and Innovation at HwaSeung Enterprise (2021–2022).
Stefania Trentin
LinkedInExperience: Director Development & Sourcing Sportstyle Footwear · PUMA Group
Director Development & Sourcing Sportstyle Footwear at PUMA Group since 2023, where the profile lists leading end-to-end R&D for assigned projects from early concept through final product confirmation. Former Teamhead Development Sportstyle Footwear (2016–2023) and Senior Footwear Developer (2013–2016) at PUMA Group, and Senior Footwear Developer Manager at Diesel (2006–2013).
Choose the right perspective
Match the person's category and setting to yours, since developing performance running shoes at a global brand differs from building work boots or lifestyle shoes at a smaller company. Also decide whether your question is mainly about materials, factory relationships in Asia or the overall development calendar, and pick someone whose roles centered on that work.
Questions to take into the conversation
- 01How do you plan a footwear development calendar so samples, testing and factory approvals stay on schedule?
- 02How do you choose and manage factory partners for a new shoe line?
- 03How do you balance new materials and design intent against cost targets during development?
Reaching footwear development experts
How can I contact one of these footwear development experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including adidas, Nike and New Balance, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach footwear development experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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