Restaurants
10 franchise consultants
These ten franchise consultants each founded or lead a franchise advisory or consulting firm, and their work ranges from matching buyers with franchise brands to helping companies franchise their business. A reader can learn how to judge a franchise opportunity, what a franchisor needs in place before selling units, and how franchise development is run.
Professionals to explore
01—10Alan Goldberg
LinkedInExperience: Founder, Chief Connecting Officer, Franchise Consultant, CFB · Fran-LINK Franchise Advisory & Consulting Group
Founder, Chief Connecting Officer, Franchise Consultant, CFB at Fran-LINK Franchise Advisory & Consulting Group since 2012, and a former Franchise Consultant at FranNet (2009–2012). His profile also lists Director of Sales And Business Development at Anchor Funding Services, LLC (2003–2008).
Jeff Sturgis
LinkedInExperience: President · Franchise System Advisors
President of Franchise System Advisors since 2025, a practice his profile describes as strategic advisory and consulting focused on sustainable franchise growth for emerging, post-emerging and established franchise systems; he also lists Founder President (2018–2020) and President (2010–2013) roles there. He has been Chief Development Officer - Fractional at Another Broken Egg Cafe since 2025 and was its Chief Development Officer (CDO) from 2020 to 2025.
Jerry Eulentrop, CFC
LinkedInExperience: Managing Partner · Gateway Franchise Advisors LLC
Managing Partner of Gateway Franchise Advisors LLC since 2025, where, as a Certified Franchise Consultant, he says he helps aspiring entrepreneurs and families identify franchise opportunities that fit their goals, lifestyle and financial vision. He was Director of Franchise Development at Sport Clips Haircuts (2012–2025) and Area Development Manager Area Sales Manager at The UPS Store (1998–2012).
Jim Deitz
LinkedInExperience: President · The Franchise Doctor
President of The Franchise Doctor since 1989 and former President of Andover Franchising (1987–2012). His profile says the practice helps successful companies develop a franchise program through a turn-key development system and counsels entrepreneurs on finding the franchise system that suits their needs.
Larry Pettit
LinkedInExperience: President · FranPros
President of FranPros since 2004. He describes himself as a professional franchise consultant specializing in preparing companies for expansion by franchising, including preparing operations and marketing manuals, analyzing financial and operational growth projections and assisting the franchise attorney in preparing the Franchise Disclosure Document.
Marcia Mead
LinkedInExperience: President · M Squared Franchise Consulting
President of M Squared Franchise Consulting since 2019, which her profile describes as a boutique firm offering fractional franchise development services to franchisors, including launching or renewing franchise development departments. Her profile also lists Vice President of Franchise Recruiting at Outdoor Living Brands, Inc. (2018–2019) and Vice President of Franchise Development at PuroClean (2015–2017).
Mark Siebert
LinkedInExperience: CEO Franchise Consultant · iFranchise Group LLC
CEO Franchise Consultant at iFranchise Group LLC since 1998 and a Board Member at Full Spectrum Franchise Consulting, LLC since 2023. His profile describes iFranchise Group as a franchise development and consulting firm serving start-up and established franchisors, dealer and licensor organizations converting to franchising, and companies exploring whether to franchise.
Melissa Lewis
LinkedInExperience: Franchise Consultant · FranChoice
Franchise Consultant at FranChoice and Founder & CEO of Franchisologist, both since 2004. Her profile says her practice guides people through the franchise industry, from initial research and interviews to validation and signing. She was Director of Marketing at Maui Wowi Hawaiian Coffees and Smoothies (2001–2003).
Steve Beagelman
LinkedInExperience: Founder · SMB Franchise Advisors
Founder of SMB Franchise Advisors since 2009, which his profile describes as a franchise consulting company that has assisted over 500 companies in growing their business through franchising. His profile also lists CEO and Chief Franchising Officer at Hollywood Tans (2007–2008), Chief Franchising Officer at Saladworks (2005–2007) and Vice President of Franchising at Rita's Water Ice Franchise Corp (2000–2005).
Todd Weiss, CFA
LinkedInExperience: Owner and Franchise Consultant · Todd Weiss Franchise Consulting
Owner and Franchise Consultant at Todd Weiss Franchise Consulting since 2008 and Senior Franchise Consultant at The Perfect Franchise since 2025; he was also a Franchise Consultant at The Franchise Consulting Company (2016–2025). His profile says he moved from Vice President at Merrill Lynch to franchisee in the fitness space, and that he helps executives grow through business ownership.
Choose the right perspective
Decide first whether you are buying a franchise or building a franchise system, and pick someone whose profile describes that side of the work. For franchisor questions, favor people who have also run franchise development inside a brand; for buyer questions, favor those who describe matching candidates with brands.
Questions to take into the conversation
- 01What should a prospective franchisee check in the Franchise Disclosure Document and in validation calls before signing?
- 02What does a business need in place, such as manuals, unit economics and legal documents, before it starts selling franchises?
- 03How are franchise consultants paid, and how should that affect the way a buyer weighs their recommendations?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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