Retail
10 experts on getting products into Costco
These ten professionals have led or managed Costco accounts and Costco sales teams for the brands and suppliers they worked for. A reader can learn how suppliers win and keep Costco listings, work with Costco buying teams and regions, and plan club-channel pricing, packs and promotions.
Professionals to explore
01—10Bel Amick
LinkedInExperience: Vice President & Team Leader, Costco US · Procter & Gamble
Former Vice President & Team Leader, Costco US at Procter & Gamble (2020–2026), after serving as Senior Director, Costco (2015–2020) and Director, Costco Fabric Care (2014–2015). Her profile says she led P&G's US Costco business, described as the company's second largest global customer with over $3B in retail sales, with P/L ownership of the Costco Paper, Fabric and Home Care businesses. She has been Vice President, Head of Sales NA Home Care since May 2026.
Eduardo Feliciano Colón
LinkedInExperience: Costco Hair Care Sales Director · Procter & Gamble
Costco Hair Care Sales Director at Procter & Gamble since June 2024, where the profile says he runs P&G's Hair Care business at Costco Wholesale, a $300M+ retail business, driving portfolio growth through customer partnership, commercial strategy and innovation. He was previously Hair Care North America Market Strategy & Planning Director at P&G (2021–2024).
Elaine Jaramillo Watson
LinkedInExperience: Sr. National Sales Manager - Costco · Nestlé Coffee Partners
Former Sr. National Sales Manager - Costco at Nestlé Coffee Partners (2011–2025), where the profile lists generating $268MM in annual revenue and leading sales, strategic management and joint business planning. She was earlier National Sales Manager - Costco at Dole Food Company (2005–2011) and has been Sales Manager - Costco at Calbee America since April 2025.
Emilio Esquinca
LinkedInExperience: Duracell Senior Sales Director Global Costco & BJ's · The Duracell Company
Duracell Senior Sales Director Global Costco & BJ's at The Duracell Company since April 2022, leading Duracell's Global Costco and BJ's sales team with responsibility for revenue, profitability, sales fundamentals and sell-out for the Costco global business across the US, Canada, Mexico, Europe and APAC. He was previously Costco US Sales Director at Duracell (2019–2022).
John Hepperle
LinkedInExperience: VP, National Accounts, Costco Team · International Vitamin Corporation
VP, National Accounts, Costco Team at International Vitamin Corporation since 2014, where the profile says he manages sales and marketing functions to create and grow Kirkland Signature Vitamins and TruNature supplements. He was earlier Costco Key Customer Team leader at Abbott (2004–2009) and then Western Region Manager at Abbott (2009–2013).
Kristen Braymen Younce
LinkedInExperience: Senior Director Global Costco · Duracell
Former Senior Director Global Costco at Duracell (2017–2018), where the profile says she led a cross-functional global Costco team with full P&L responsibility, managing 11 countries and 7 currencies. Before that she was Customer Sales Executive - Costco Wholesale at The Hershey Company (2015–2017); since 2018 she has held Vice President Global Commercial Development roles at Henkel.
Natalie Kong Saegesser
LinkedInExperience: Director of Sales, Costco · PepsiCo
Former Director of Sales, Costco at PepsiCo (2021–2024), where the profile says she led the customer partnership and P&L for the Quaker business at Costco ($174MM NR) across 9 decentralized buying regions and 18 buying teams, and led two Sr. Account Managers covering the East and West Costco regions. She was earlier Senior Account Manager, Costco at PepsiCo (2014–2016).
Paul Hinck
LinkedInExperience: Director Customer Development, Costco Team · Henkel
Director Customer Development, Costco Team at Henkel since April 2016, a role the profile says covers responsibility for Costco Corporate as well as two Business Managers who call on the Costco regions. Before joining Henkel in 2013 he was Director of Sales at Philips (2009–2013), and his profile describes managing a team of five National Account Managers selling Philips Sonicare and Norelco.
Paul Johnson
LinkedInExperience: Director of Sales - Costco Team · SC Johnson
Former Director of Sales - Costco Team at SC Johnson (2017–2023), a role the profile describes as team lead responsible for leading profitable growth across Costco's global footprint. Earlier he was Director - Costco BJ's Team at Del Monte Corporation (2011–2013) and International Team Leader - Costco Wholesale at Procter & Gamble (1999–2011). He has been Vice President - Sales at Superhumn since 2023.
Teresa C.
LinkedInExperience: Senior Account Manager Costco · Ornua
Former Senior Account Manager Costco at Ornua (2022–2026); her profile describes leading a $350M+ business with Costco Wholesale and delivering 30% growth over three years through distribution expansion, promotional optimization and cross-functional collaboration. Before that she was Associate Director of Costco Sales at Kraft Heinz (2015–2022). She has been Director of Retail Sales & Business Development at Grecian Delight | Kronos Foods since June 2026.
Choose the right perspective
Match the person's category and company size to yours, since a global team managing Costco across many countries works differently from a single-region account manager at a smaller supplier. Prefer people who handled Costco directly in a sales or account role over those whose Costco work was one part of a broader job.
Questions to take into the conversation
- 01How do you pitch a new item to a Costco buyer, and what do they need to see on pack size, price and velocity?
- 02How do you work within Costco's regional buying structure when trying to expand an item from one region to national distribution?
- 03What causes items to lose their Costco slot, and what have you done to protect a listing?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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