Grocery retail
10 grocery private label experts
These ten professionals have led or managed private label, own brand or private brand programs at grocery retailers, supermarket chains, warehouse clubs and other food retailers. A reader can learn from them how grocers develop store brand products, choose suppliers and grow private label sales.
Professionals to explore
01—10Aini Tjan
LinkedInExperience: Founding Director, Grocery Outlet Private Label · Grocery Outlet
Founding Director, Grocery Outlet Private Label at Grocery Outlet since October 2023, where the profile describes founding the SimplyGO, GO Home & Haven and GO Paw & Pampers private label brands and developing the end to end new item process. Other roles include Sr Director Strategic Sourcing (2023) and Director Strategic Sourcing (2022–2023) at Albertsons Companies.
Amanda Irish
LinkedInExperience: VPMM - Dry Grocery and Owned Brand Food · Target
Former VPMM - Dry Grocery and Owned Brand Food at Target (2017–2021); other Target roles include VPMM - Owned Brand Essentials (2014–2017), Senior Director - Owned Brand Food (2011–2014) and Director of Product Development - Owned Brand Food (2010–2011). SVP GM - Own Brands and Innovation at BJ's Wholesale Club since January 2022, leading the Own Brand business strategy.
Brooke Rice
LinkedInExperience: Vice President, Own Brands · The Winn-Dixie Company
Vice President, Own Brands at The Winn-Dixie Company since January 2026 and Vice President, Own Brands and Supply Chain there since March 2026. At Southeastern Grocers the roles were Vice President, Own Brands (2025–2026), Senior Director of Own Brands (2022–2025) and Director of Own Brands Product Development (2022). The profile describes responsibility for direct sourcing of private label products.
Claire Brierley
LinkedInExperience: USA Director Product Development, Private Brands, Grocery · Walmart
USA Director Product Development, Private Brands, Grocery at Walmart since March 2018, leading product development and sourcing specialists across 29 categories including Baking, Commodities, Breakfast and Bread. Former Senior Product Development Manager II at Walmart (2016–2018) and Senior Product Development Manager Head of Non-edible Grocery at Asda (2001–2016).
Gisele M Martins
LinkedInExperience: Private Label Manager at Sam's Club · Grupo Carrefour Brasil
Former Private Label Manager at Sam's Club at Grupo Carrefour Brasil (2022–2024), responsible for private label product development in categories such as personal care, grocery snacks, candies and cookies, and beverages. Other roles include Private Label Manager - Grupo Big at Advent (2021–2022) and Private Label Manager Sam's Club at Walmart (2017–2020).
John Evans
LinkedInExperience: Director of Private Brands · Weis Markets
Former Director of Private Brands at Weis Markets (2018–2023), and Director of Center Store Grocery there since February 2023. Other Weis Markets roles include Director of Private Brands, GM, HBC, and Non Foods (2021–2023) and Senior Manager of Private Brands (2016–2018). The profile describes an experienced brand director in the retail industry.
Kasey Sheffer, MBA
LinkedInExperience: Vice President, Marketing and Own Brands · Giant Eagle, Inc.
Vice President, Marketing and Own Brands at Giant Eagle, Inc. since July 2025, and former Vice President, Own Brands at Giant Eagle (2021–2025). At Ahold Delhaize the roles were Director, Private Brands (2018–2021), Director Brand Management, Own Brands (2015–2018) and Brand Manager, Own Brands (2014–2015).
Mark Gilliand
LinkedInExperience: Director of Private Brands · Ahold Delhaize
Former Director of Private Brands at Ahold Delhaize (2018–2022) and Director of Merchandising, Private Brands there (2011–2017), and Sr Director of Private Brands at C&S Wholesale Grocers since June 2023. The profile describes private brand strategy work in product development, go-to-market and penetration strategy and supply chain management for a multi-billion dollar global grocery retail company.
Mark Whited
LinkedInExperience: Director, Our Brands · Kroger
Former Director, Our Brands at Kroger (1984–2023); the profile describes retiring from The Kroger Co. after almost 40 years as Director, Our Brands (Private Label). President CoFounder at Private Label People since August 2023 and Senior Managing Partner at Global Sourcing Solutions, a consulting company, since July 2023.
Nupur Agrawal
LinkedInExperience: VP Private Label & Customer Engagement · RedMart
Former VP Private Label & Customer Engagement at RedMart (2020–2022) and Head of Private Label at Lazada Group| RedMart (2017–2020); the profile describes building the RedMart private label business in Singapore from inception. Other roles include Private label development manager at RedMart (2015–2016) and Technical Product Manager at Ocado Retail (2024–2025).
Choose the right perspective
Match the person's retail format and region to your own, since private label at a national supermarket chain, a warehouse club, a discount grocer and an online grocer works differently. Also consider whether your main question is about brand strategy and pricing, product development and quality, or sourcing and supplier management.
Questions to take into the conversation
- 01How do you decide which grocery categories should get a store brand product and how to price it against national brands?
- 02How do you find and manage manufacturers that can make private label products to your quality standards?
- 03What does it take to launch a new private label brand or tier and get shoppers to try it?
Reaching grocery private label experts
How can I contact one of these grocery private label experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Grocery Outlet, Target and The Winn-Dixie Company, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach grocery private label experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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