10 Harley-Davidson finance leaders
A chief financial officer and president, commercial, a chief financial officer for Latin America, an assistant treasurer, and directors of FP&A, finance, accounting and reporting, and powertrain finance hold the current roles among these Harley-Davidson finance leaders. A reader can learn how finance leaders work at Harley-Davidson from people who have held the role.
Professionals to explore
Cheryl Wood
LinkedInExperience: Finance Director - Powertrain Manufacturing Operations · Harley-Davidson Motor Company
Cheryl Wood has been Finance Director - Powertrain Manufacturing Operations at Harley-Davidson Motor Company since January 2017, based in Greater Milwaukee. Cheryl Wood was Finance Manager at Harley-Davidson Motor Company from 2015 to 2016, Manager - Corporate Strategy, Business Development, and Sustainability there from 2010 to 2015, and Finance Manager - Motorcycle Revenue, Unit Volume Planning there from 2006 to 2010.
Jonathan Root
LinkedInExperience: Chief Financial Officer and President, Commercial · Harley-Davidson Motor Company
Jonathan Root has been Chief Financial Officer and President, Commercial at Harley-Davidson Motor Company since January 2025, based in Chicago, and the record lists Chief Financial Officer there from June 2023. Jonathan Root was Senior Vice President at Harley-Davidson Financial Services from 2020 to 2023 and VP of Insurance there from 2015 to 2020.
Jonathan Squibb
LinkedInExperience: Director of Accounting and Financial Reporting · Harley-Davidson Motor Company
Jonathan Squibb has been Director of Accounting and Financial Reporting at Harley-Davidson Motor Company since September 2025, based in Voorhees, New Jersey. Jonathan Squibb was a Director at PwC from 2019 to 2025 and a Senior Manager there from 2018 to 2019, and the profile describes serving multinational companies in industrial products, consumer products and agriculture.
Kristi Schwartz, CPA
LinkedInExperience: Director of Financial Planning and Analysis · Harley-Davidson Motor Company
Kristi Schwartz, CPA has been Director of Financial Planning and Analysis at Harley-Davidson Motor Company since April 2026, based in Oak Creek, Wisconsin, and was Finance Manager there from 2023 to 2026. Kristi Schwartz was Finance Lead at Harley-Davidson Motor Company from 2020 to 2023 and a Senior Financial Analyst there from 2018 to 2020.
Leandro Goulart
LinkedInExperience: Chief Financial Officer LATAM · Harley-Davidson Motor Company
Leandro Goulart has been Chief Financial Officer LATAM at Harley-Davidson Motor Company since June 2012, based in São Paulo, and the profile names commercial and manufacturing finance experience. Leandro Goulart was Sr. Finance Manager at The Coca-Cola Company from 2010 to 2012, Controller & ITS Manager at Sony DADC from 2005 to 2010, and Plant Controller at Sony Music Entertainment Brasil from 1997 to 2004.
Lynda Johnson
LinkedInExperience: Assistant Treasurer · Harley-Davidson Motor Company
Lynda Johnson has been Assistant Treasurer at Harley-Davidson Motor Company since January 2012, based in Milwaukee, with a headline naming the role for Harley-Davidson Inc. and Harley-Davidson Financial Services Inc. Lynda Johnson was Senior Director, Financial Planning and Analysis, Corporate Office there from 2010 to 2011, Senior Finance Director, MV Agusta there from 2009 to 2010, and Controller, Kansas City Operations there from 2006 to 2009.
Matt Keller
LinkedInExperience: Director Finance Product and Operations · Harley-Davidson Motor Company
Matt Keller has been Director Finance Product and Operations at Harley-Davidson Motor Company since March 2026, based in Milwaukee, and the record lists Director of FP&A there from 2023 to 2026. Matt Keller was Director of Finance at Harley-Davidson Motor Company from 2021 to 2023 and a Finance Manager there from 2017 to 2021.
Patti Reyes, MBA
LinkedInExperience: Director of Accounting · Harley-Davidson Motor Company
Patti Reyes, MBA has been Director of Accounting at Harley-Davidson Motor Company since May 2026, based in Greater Milwaukee, and the record lists Mgr. Accounting there from 2023 to 2026. Patti Reyes was Finance Lead at Harley-Davidson Motor Company from 2018 to 2023 and a Senior Financial Analyst there from 2013 to 2018, and the profile mentions global intercompany controller experience.
Stuart Winter
LinkedInExperience: Director of Finance · Harley-Davidson Motor Company
Stuart Winter has been Director of Finance at Harley-Davidson Motor Company since January 2024, based in Menomonee Falls, Wisconsin, and held Finance Director and Interim Finance Director roles there in 2023. Stuart Winter was Finance Manager at Harley-Davidson Motor Company from 2018 to 2023 and Finance Lead there from 2015 to 2018.
Tim Madlung
LinkedInExperience: Director, Finance · Harley-Davidson Motor Company
Tim Madlung has been Director, Finance at Harley-Davidson Motor Company since July 2026, based in Greater Milwaukee, and the record also lists a Director, Finance row there dated 2023 to 2026. Tim Madlung was Manager, Finance at Harley-Davidson Motor Company from 2015 to 2023 and Finance Manager at Rockwell Automation from 2012 to 2015.
Choose the right perspective
Match the person's area, such as FP&A, accounting and reporting, treasury, manufacturing finance or a region, to the question you bring. Check when each person started the current role to judge how recent their view is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current finance role?
- 02How do you plan and forecast a vehicle business across products and regions?
- 03What has your own work taught you about manufacturing cost management for vehicles and parts?
Reaching Harley-Davidson finance leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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