10 Hasbro procurement leaders
Vice presidents of global procurement and global indirect procurement, a global sourcing senior director and directors of global sourcing, professional services sourcing, marketing procurement and commodity management hold the current roles among these Hasbro procurement leaders. A reader can learn how procurement leaders work at Hasbro from people who have held the role.
Professionals to explore
Ana Berroa
LinkedInExperience: Vice President of Strategic Sourcing · Hasbro
Ana Berroa is a former Vice President of Strategic Sourcing at Hasbro, a role held from May 2021 to August 2024, based in Orlando, Florida. Ana Berroa has been Sourcing Director at Light Up Toys since October 2024 and was Director of Global Sourcing & Product Development at Gap Inc. from 2016 to 2020 and Director of Product Development at Vince from 2014 to 2016.
Barb Bradford-Fertig, MBA
LinkedInExperience: Global Director, Marketing Procurement · Hasbro
Barb Bradford-Fertig, MBA has been Global Director, Marketing Procurement at Hasbro since March 2025, based in Alpharetta, Georgia. Barb Bradford-Fertig, MBA was Sr. Director, Enterprise Indirect Category Management & Strategic Sourcing at Cox Communications from 2015 to 2025 and Vice President, Strategic Category Management at SunTrust from 2013 to 2015.
Courtney Monson
LinkedInExperience: Sourcing Director - Corporate and Professional Services · Hasbro
Courtney Monson has been Sourcing Director - Corporate and Professional Services at Hasbro since February 2025, based in the United States. Courtney Monson was Director of Procurement at Bridgestone Americas from 2022 to 2025, Global Category Director - Travel and Mobility - Procurement at Mars from 2019 to 2022 and Strategic Operations Director - Procurement at Mars from 2015 to 2022.
Eric Chan
LinkedInExperience: Director, Commodity Management · Hasbro
Eric Chan has been Director, Commodity Management at Hasbro since September 2021, based in the New York City Metropolitan Area. Eric Chan was Associate Director, Procurement & Warehouse at Uniplan from 2018 to 2021, Head of Merchandising & Logistics at Petlink from 2017 to 2018 and Project, buying & Logistics Manager at LUSH from 2008 to 2017.
John Hewitt
LinkedInExperience: Vice President Global Procurement & COE Procurement Lead · Hasbro
John Hewitt has been Vice President Global Procurement & COE Procurement Lead at Hasbro since August 2024 and Vice President Global Procurement there since August 2023, based in the Atlanta Metropolitan Area. John Hewitt was Senior Director Global Procurement at Kimberly-Clark from 2016 to 2023, Segment Lead Marketing at Mars from 2013 to 2016 and Senior Procurement Manager at Mars from 2012 to 2013.
Narendra Carambiah
LinkedInExperience: Vice President - Global Indirect Procurement · Hasbro
Narendra Carambiah has been Vice President - Global Indirect Procurement at Hasbro since April 2026, based in Greater Boston. Narendra Carambiah was Senior Director - Global Logistics Sourcing & Contracts at Hasbro from 2023 to 2026, Director - Global Logistics Sourcing & Contracts at Hasbro from 2022 to 2023 and Senior Sourcing Manager - Indirect Procurement, Supply Chain at Whirlpool Corporation from 2021 to 2022.
Neel Amratlal
LinkedInExperience: Director Global Sourcing · Hasbro
Neel Amratlal has been Director Global Sourcing at Hasbro since April 2024, based in the London Area. Neel Amratlal held the role of Manager Strategic Sourcing at Hasbro from 2023 to 2024, was Manager Global Sourcing at Hasbro from 2021 to 2023, Head of Far East Operations at Magnum Brands Group in 2021 and Head Of Production at Magnum Brands Group from 2018 to 2021.
Sam Cheung
LinkedInExperience: Senior Director, Global Supplier Management · Hasbro
Sam Cheung is a former Senior Director, Global Supplier Management at Hasbro, a role held from January to September 2014, based in Hong Kong. Sam Cheung was Senior Director, Product Planning (Supply and Development Planning) at Hasbro from 2012 to 2013 and Senior Director Project and Process Management at Hasbro from 2011 to 2012, and was VP Product Development at MGA Entertainment from 2014 to 2015.
Sophie BARDE
LinkedInExperience: Global Sourcing Senior Director · Hasbro
Sophie BARDE has been Global Sourcing Senior Director at Hasbro since December 2023, based in Hong Kong, with a headline that places the role in strategic sourcing and vendor management. Sophie BARDE was Director Strategic Sourcing at Hasbro from 2019 to 2023, Global Sourcing Manager at Hasbro from 2018 to 2019 and Business Development & Sourcing Manager at International Sourcing & Logistics Ltd from 2017 to 2018.
Steven Lu
LinkedInExperience: Director , Commodity · Hasbro
Steven Lu has been Director , Commodity at Hasbro since April 2024, based in Hong Kong, with a headline that places the role in commodity management. Steven Lu worked in commodity management at Hasbro from 2018 to 2024 and was Senior Manager at BISSELL Homecare, Inc. from 2012 to 2018 and a strategy purchasing and tooling purchasing manager at Philips Lighting from 2006 to 2012.
Choose the right perspective
Match each person's own role, scope and time in it to the decision you face. Check when each person started the current role, or when a former person left, to judge how recent their view is.
Questions to take into the conversation
- 01What did you change first when you took on your procurement role, and why?
- 02How do you decide which work your own team should lead and which to leave to the teams closest to the business?
- 03What has your own procurement work taught you that someone new to a leadership role should know?
Reaching Hasbro procurement leaders
How can I contact one of these Hasbro procurement leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Hasbro, based on profile data retrieved on October 23, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Hasbro procurement leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Hasbro procurement leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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