Hospitality
10 Hilton marketing leaders
These ten people lead or have led marketing at Hilton, in regional, luxury, lifestyle, cross-brand and Hilton Honors marketing roles. A reader can learn how a hotel company with many brands sets marketing strategy, markets its loyalty program and runs marketing across regions.
Professionals to explore
01—10Alexandre Rodrigues
LinkedInExperience: Sr. Marketing Director Asia-Pacific · Hilton
Sr. Marketing Director Asia-Pacific at Hilton since September 2022, leading, per the profile, enterprise brand, digital, content and communications, owned channels and marketing operations for Asia-Pacific. Alexandre Rodrigues was also Head Of Marketing at Dyson (2021–2022) and Global Marketing, Digital and Innovation Director - Premium & Luxury Brands at Diageo (2018–2021).
Gino Abbate
LinkedInExperience: Vice President, Marketing & Loyalty, Americas (US, Canada, Latin America) · Hilton
Vice President, Marketing & Loyalty, Americas (US, Canada, Latin America) at Hilton since March 2023; the profile says Gino Abbate leads marketing strategy and execution across Hilton's largest region. Other Hilton roles include Senior Director, Strategy & Planning - Americas Marketing (2020–2023), Senior Director, Global Marketing Performance & Insights (2020) and Director of Marketing Performance & Insights (2018–2020).
Jamie F. Kerr
LinkedInExperience: Vice President, Global Marketing Strategy, Hilton Luxury · Hilton
Vice President, Global Marketing Strategy, Hilton Luxury at Hilton since January 2026, a vice-president-level marketing role. Jamie F. Kerr was also Vice President & Global Brand Leader at The Ritz-Carlton Hotel Company, L.L.C. (2023–2026) and Global Marketing Leader, Ritz-Carlton Hotels & Yachts, Ritz-Carlton Reserve, Bulgari Hotels at Marriott International (2018–2023).
Jennifer Sully
LinkedInExperience: Senior Director, Global Brand Marketing Strategy · Hilton
Senior Director, Global Brand Marketing Strategy at Hilton since March 2022, and Director, Global Brand Marketing at Hilton from 2020 to 2022. Jennifer Sully was also Director, Brand Management, Tru by Hilton (2018–2020) and Director, B2B Marketing at Choice Hotels International (2017–2018).
Kate Dixon
LinkedInExperience: Senior Director Brand and Partnership Marketing, EMEA · Hilton
Senior Director Brand and Partnership Marketing, EMEA at Hilton since March 2023, and Director Enterprise, Hilton Honors and Partnership Brand Marketing, EMEA from 2019 to 2023. Kate Dixon's other Hilton roles include Destination Marketing Director, UK&I (2017–2019), Director of Regional Marketing, UK & I (2015–2017) and Director of Regional Marketing, Western and Southern Europe (2014–2015).
Kate Glenn
LinkedInExperience: Senior Marketing Director - Global Luxury Brand Marketing Strategy · Hilton
Senior Marketing Director - Global Luxury Brand Marketing Strategy at Hilton since November 2022; the profile says Kate Glenn leads Hilton's luxury brand marketing team globally. Other Hilton roles include Senior Marketing Director, Luxury Global Brands & EMEA Brand Marketing (2020–2022) and Director, Brand Marketing, Luxury & Lifestyle (2019–2020), and Kate Glenn was Global Marketing & Communication Director - LVMH (2015–2018).
Melissa Schwartz
LinkedInExperience: Global Head of Enterprise Marketing Strategy · Hilton
Global Head of Enterprise Marketing Strategy at Hilton since January 2025, and Vice President, Global Marketing Strategy Lifestyle Brands, Wellness and Food & Beverage at Hilton from 2023 to 2024. Melissa Schwartz was also Brand Director, Coca-Cola (2021–2023) and Brand Director, Dunkin Coffee (RTD) (2019–2021) at The Coca-Cola Company.
Sarah Band
LinkedInExperience: Director, Hilton Honors Brand Marketing · Hilton
Director, Hilton Honors Brand Marketing at Hilton since January 2023, leading Hilton Honors brand marketing per the profile. Sarah Band was also Senior Manager, Global Brand Marketing- Lifestyle Brands at Hilton (2020–2023), a role the profile says partnered in developing and executing the global marketing strategy for Hilton's Lifestyle brands, and Senior Manager, Global Brand Marketing- Hilton Garden Inn (2019–2020).
Stacey Murray
LinkedInExperience: Senior Director, Lifestyle Brand Marketing · Hilton
Senior Director, Lifestyle Brand Marketing at Hilton since May 2024, a director-level marketing role. Stacey Murray was also Vice President, Marketing (2021–2024) and Director of Marketing (2019–2021) at Graduate Hotels, and Associate Account Director at Marketing Werks (2014–2019).
Tara Brannigan
LinkedInExperience: Senior Director Cross Brand Marketing · Hilton
Senior Director Cross Brand Marketing at Hilton since March 2023, and Director, Global Cross Brand Marketing at Hilton from 2019 to 2023. Tara Brannigan was also Director of Global Marketing - Tru by Hilton (2018–2019) and Head of Marketing & Member Services Book by Cadillac at Cadillac (2016–2018).
Choose the right perspective
Match the person's scope to your question, since a regional marketing leader, a luxury or lifestyle brand marketer and a loyalty marketer each work on different budgets and audiences. Check each person's dates and current title before relying on them for how Hilton markets today.
Questions to take into the conversation
- 01How does a hotel company split marketing responsibility between global brand teams and regional marketing teams?
- 02How do hotel marketers balance brand campaigns with performance marketing aimed at direct bookings?
- 03How is a hotel loyalty program marketed alongside the individual hotel brands it covers?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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