10 Hormel Foods marketing leaders

Scott Weisenbeck, Vice President Marketing, leads this group of Hormel Foods marketing leaders, which also includes a vice president of marketing for retail snacking and marketing directors for SPAM, SKIPPY, refrigerated meals and media and brand equity. A reader can learn how marketing leaders work at Hormel Foods from people who have held the role.

10 professionals1 companyData retrieved October 24, 2026

Professionals to explore

  1. Amy Larson

    Experience: Director of Marketing · Hormel Foods

    Amy Larson has been Director of Marketing at Hormel Foods since January 2019, based in the Rochester-Austin, Minnesota area. At Hormel Foods, Amy Larson was also Senior Brand Manager from 2015 to 2019, Brand Manager from 2010 to 2015 and Customer Trade Marketing Manager from 2003 to 2008.

  2. Brian Lillis

    Experience: Marketing Director · Hormel Foods

    Brian Lillis has been Marketing Director at Hormel Foods since October 2022, based in Austin, Minnesota. At Hormel Foods, Brian Lillis was also Group Brand Manager - Grocery Products from 2021 to 2022, Senior Brand Manager - SPAM® Brand from 2018 to 2021 and SPAM® Brand Manager from 2016 to 2018.

  3. Henry Hsia

    Experience: Vice President of Marketing · Hormel Foods

    Henry Hsia has been Vice President of Marketing at Hormel Foods since October 2018, working from Hayward, California. The profile lists the role as Vice President of Marketing - Retail Snacking & Entertainment since October 2022 and also lists Director of Marketing and R&D for Columbus Craft Meats.

  4. Jen Nolander

    Experience: Marketing Director Refrigerated Meals & Proteins · Hormel Foods

    Jen Nolander has been Marketing Director Refrigerated Meals & Proteins at Hormel Foods since November 2022, based in Rochester, Minnesota. At Hormel Foods, Jen Nolander was also Marketing Director - Grocery Products from 2017 to 2023, Senior Brand Manager from 2015 to 2017 and Brand Manager from 2010 to 2015.

  5. Patrick Horbas

    Experience: Marketing Director · Hormel Foods

    Patrick Horbas has been Marketing Director at Hormel Foods since May 2023, based in Chicago, and was Associate Marketing Director at Hormel Foods from August 2021 to May 2023. The profile headline reads Marketing Director at Hormel Foods, and both roles on the listing are in marketing at Hormel Foods.

  6. Robert Medina Aldana

    Experience: Marketing Director. Media Transformation, Brand Equity & Design Management · Hormel Foods

    Robert Medina Aldana has been Marketing Director. Media Transformation, Brand Equity & Design Management at Hormel Foods since November 2022, based in the Rochester-Austin, Minnesota area, and was Marketing Director. Meat Products Division - CPG Portfolio at Hormel Foods from 2018 to 2022. The headline names Media & Brand Transformation and Enterprise Marketing Excellence.

  7. Sarah Johnson

    Experience: Director of Marketing · Hormel Foods

    Sarah Johnson has been Director of Marketing at Hormel Foods since November 2025, with a headline of Director of Marketing - The SPAM Brand, based in Austin, Minnesota. At Hormel Foods, Sarah Johnson was also Director of Marketing - SPAM & SKIPPY Peanut Butter from 2025 to 2026 and Director of Marketing SKIPPY Peanut Butter from 2023 to 2025.

  8. Scott Aakre

    Experience: Former Vice President and Chief Marketing Officer · Hormel Foods

    Scott Aakre is a former Vice President and Chief Marketing Officer at Hormel Foods, a role held from July 2023 to December 2025, based in Austin, Minnesota. The listing places the role in the marketing department at the C-level, and it is the only role shown on the Scott Aakre profile.

  9. Scott Weisenbeck

    Experience: Vice President Marketing · Hormel Foods

    Scott Weisenbeck has been Vice President Marketing at Hormel Foods since March 2025, with a headline of Vice President - Retail Fresh and Ready Meats at Hormel Foods, based in Rochester, Minnesota. At Hormel Foods, Scott Weisenbeck was also Assistant Vice President from 2022 to 2025 and Marketing Director - SPAM brand, Legacy brands and Innovation from 2017 to 2022.

  10. Steve Venenga

    Experience: Former Vice President Marketing, Value-Added Meat Division · Hormel Foods

    Steve Venenga is a former Vice President Marketing, Value-Added Meat Division at Hormel Foods, a role held from September 2021 to June 2025. At Hormel Foods, Steve Venenga was also Vice President Marketing, Grocery from 2016 to 2021 and Vice President Meat Products from 2006 to 2016.

Choose the right perspective

Match the person's brand and marketing area, such as SPAM and SKIPPY, refrigerated meals and proteins, snacking and entertainment, or media and brand equity, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.

Questions to take into the conversation

  1. 01What did you focus on first when you took on your marketing role at Hormel Foods?
  2. 02What have you learned about keeping the brands you managed at Hormel Foods relevant to shoppers?
  3. 03What has your own marketing work at Hormel Foods taught you about marketing packaged food brands well?

Reaching Hormel Foods marketing leaders

How can I contact one of these Hormel Foods marketing leaders?

Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Hormel Foods, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.

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Can an AI agent ask one of these Hormel Foods marketing leaders a question?

Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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