10 Hy-Vee marketing leaders
Amy Wittry, Senior Vice President Marketing, leads this list of Hy-Vee marketing leaders, who also include a vice president of marketing and media, assistant vice presidents of marketing planning and operations and directors of owned media, advertising and performance marketing. A reader can learn how marketing leaders work at Hy-Vee from people who have held the role.
Professionals to explore
Amy Wittry
LinkedInExperience: Senior Vice President Marketing · Hy-Vee, Inc.
Amy Wittry has been Senior Vice President Marketing at Hy-Vee, Inc. since November 2022, based in the Des Moines area. At Hy-Vee, Inc., Amy Wittry was Vice President Marketing in 2022, Vice President, Private Brands from 2021 to 2022 and Assistant Vice President, Marketing Projects from 2018 to 2020.
Ashley Penning
LinkedInExperience: Assistant Vice President, Marketing Operations · Hy-Vee, Inc.
Ashley Penning has been Assistant Vice President, Marketing Operations at Hy-Vee, Inc. since September 2025, based in Urbandale, Iowa. At Hy-Vee, Inc., Ashley Penning was Assistant Vice President Health & Wellness Marketing from 2022 to 2025, Director Of Brand Marketing in 2022 and Director, Marketing Projects from 2021 to 2022.
Donna Tweeten
LinkedInExperience: Former Executive Vice President, Chief Marketing Officer, Chief Customer Officer · Hy-Vee, Inc.
Donna Tweeten is a former Executive Vice President, Chief Marketing Officer, Chief Customer Officer at Hy-Vee, Inc., a role held from July 2016 to December 2017. At Hy-Vee, Inc., Donna Tweeten was also Senior Vice President, Chief Marketing Officer from 2014 to 2016 and Executive Vice President, Marketing in 2016, and has been President since December 2022.
Erin Demichelis
LinkedInExperience: Director, Advertising · Hy-Vee, Inc.
Erin Demichelis has been Director, Advertising at Hy-Vee, Inc. since November 2025, based in West Des Moines, Iowa. At Hy-Vee, Inc., Erin Demichelis was Vice President, Direct Store Delivery (DSD) Supplier Relations from 2022 to 2025, Assistant Vice President, Retail Marketing from 2020 to 2022 and Assistant Vice President, Industry Relations and Sports Marketing from 2018 to 2020.
Kathryn Mazza
LinkedInExperience: Former SVP - Chief Marketing Officer, President of RedMedia · Hy-Vee, Inc.
Kathryn Mazza is a former SVP - Chief Marketing Officer, President of RedMedia at Hy-Vee, Inc., a role held from January 2025 to December 2025. Kathryn Mazza has been Chief Growth Officer - US at Barrows Connected Store since May 2026, and the profile describes expertise in retail media, brand transformation and marketing analytics.
Katlyn Arnold
LinkedInExperience: Assistant Vice President, Marketing Planning · Hy-Vee, Inc.
Katlyn Arnold has been Assistant Vice President, Marketing Planning at Hy-Vee, Inc. since October 2025, a role the profile places in the marketing department at vice president level. At Hy-Vee, Inc., Katlyn Arnold was Assistant Vice President, Owned & E-Commerce Marketing in 2025 and Assistant Vice President, E-Commerce, Loyalty & Private Brands Marketing from 2022 to 2025.
Lindsay Ladd
LinkedInExperience: Director, Owned Media · Hy-Vee, Inc.
Lindsay Ladd has been Director, Owned Media at Hy-Vee, Inc. since October 2025, and was Director, Content Marketing there from December 2024 to October 2025. At Hy-Vee, Inc., Lindsay Ladd was also Digital Content Manager from 2022 to 2024 and Marketing & E-Commerce Manager from 2021 to 2022, and the profile describes a background in digital marketing, social media management and content marketing.
Melissa Vogel
LinkedInExperience: Vice President, Marketing/Media · Hy-Vee, Inc.
Melissa Vogel has been Vice President, Marketing/Media at Hy-Vee, Inc. since August 2021, based in Dallas County, Iowa. The profile also lists Group Vice President, Marketing Projects at Hy-Vee, Inc. since May 2021, Assistant Vice President, Marketing Projects since November 2016 and Director, Marketing since November 2015, all shown without end dates.
Sara E.
LinkedInExperience: Director, Performance Marketing · Hy-Vee, Inc.
Sara E. has been Director, Performance Marketing at Hy-Vee, Inc. since February 2026, and was Director, Paid Media there from January 2023 to February 2026. Sara E. was also Digital Marketing Manager at Hy-Vee, Inc. from 2021 to 2023 and Digital Marketing Manager at Strategic America from 2020 to 2021.
Tyler Pilarski
LinkedInExperience: Director of Media Planning & Ad Operations · Hy-Vee, Inc.
Tyler Pilarski has been Director of Media Planning & Ad Operations at Hy-Vee, Inc. since October 2025, based in Pittsburgh, a role the profile places in the marketing department. Tyler Pilarski was Senior Manager - Ad Strategy & Operations at DICK'S Media from 2023 to 2025 and Manager - Retail Media Strategy at DICK'S Sporting Goods from 2020 to 2023.
Choose the right perspective
Match the person's marketing area, such as media, advertising, planning or marketing operations, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What changed in how you work when you moved between marketing areas over your career?
Reaching Hy-Vee marketing leaders
How can I contact one of these Hy-Vee marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Hy-Vee, Inc., based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Hy-Vee marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Hy-Vee marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.