10 John Deere marketing leaders
Dan Leibfried, Vice President - Marketing & Shared Services - US & Canada at John Deere, opens this list of John Deere marketing leaders, who include a vice president of global brand management and directors of marketing, brand and marketing communications. A reader can learn how marketing leaders work at John Deere from people who have held the role.
Professionals to explore
Audrey Roman
LinkedInExperience: Former Director Of Brand Management · John Deere
Audrey Roman is a former Director Of Brand Management at John Deere, holding the role from November 2019 to April 2025, and has been Talent and Brand Manager at Martin Equipment since April 2025, based in Moline, Illinois. At John Deere they were also Associate Director, Brand Management (2017–2019) and Manager, Brand Advertising & Development (2013–2017).
Ben Kelly
LinkedInExperience: Marketing Director · John Deere
Ben Kelly has been Marketing Director at John Deere since August 2024, in the Greater Brisbane Area, Australia. At John Deere they were Production System Manager - Production and Precision Ag (2020–2024), Precision Ag Segment Manager - Australia & New Zealand (2017–2020) and Territory Manager Western Australia (2014–2017).
Dan Leibfried
LinkedInExperience: Vice President - Marketing & Shared Services - US & Canada · John Deere
Dan Leibfried has been Vice President - Marketing & Shared Services - US & Canada at John Deere since June 2026, in the Des Moines area, and has also held Vice President - Product Management Production & Precision Ag there since August 2024. At John Deere they were Vice President - Corn & Soybeans Production Systems (2023–2024) and Director - Corn & Soybeans Production Systems (2023).
Jen Hartmann
LinkedInExperience: Global Director, Brand Licensing & Brand Management · John Deere
Jen Hartmann has been Global Director, Brand Licensing & Brand Management at John Deere since July 2026, based in Moline, Illinois. At John Deere they were Global Director Corporate Reputation and Brand Marketing (2025–2026), Global Director Strategic PR and Enterprise Social Media (2020–2025) and Associate Director, Strategic Public Relations (2020).
Jill Lochner
LinkedInExperience: Director, Tactical Marketing Dairy & Livestock, High Value Crops · John Deere
Jill Lochner has been Director, Tactical Marketing Dairy & Livestock, High Value Crops at John Deere since July 2026, based in Moline, Illinois. At John Deere they were Ag & Turf Portfolio Lead (2024–2026), Director, Aftermarket & Customer Support Growth (2023–2024), Division Business Manager (2020–2023) and Manager, Portfolio Planning (2018–2020).
Joseph Liefer
LinkedInExperience: Director, Marketing Communications & Insights · John Deere
Joseph Liefer has been Director, Marketing Communications & Insights at John Deere since February 2026, based in Moline, Illinois. At John Deere they were Global Tech Marketing Lead (2024–2026), Small Tractor Business Manager (2023–2024), Senior Product Manager, Autonomy (2020–2023) and Manager, Enterprise Machine Learning Enablement (2018–2020).
Kevin Kruck
LinkedInExperience: Director - Earthmoving Marketing · John Deere
Kevin Kruck has been Director - Earthmoving Marketing at John Deere since January 2024, based in Moline, Illinois. At John Deere they also held Global Manager - Tactical Marketing, Pricing and Incentives (2020–2024), Division Manager (2016–2024) and Manager Commercial Operations/Territory Sales Manager (2010–2012).
Mara Downing
LinkedInExperience: Vice President, Global Brand Management and Corporate Communications · John Deere
Mara Downing has been Vice President, Global Brand Management and Corporate Communications at John Deere since January 2019, in the Quad Cities area, and describes leading John Deere's global brand and communications strategy. At John Deere they were Director, Corporate Citizenship and President, John Deere Foundation (2010–2015), and the profile lists Director, Global Brand Management and Corporate Citizenship rows with no end date.
Ryan Steenblock
LinkedInExperience: Director, Marketing US and Canada · John Deere
Ryan Steenblock has been Director, Marketing US and Canada at John Deere since December 2017, based in Johnston, Iowa, and the profile headline places the role at John Deere Financial. At John Deere they were Director Ag and Agribusiness Sales North America (2016–2017), Agribusiness Sales Director (2014–2016) and Marketing Segment Manager (Large Ag Marketing) (2010–2011).
Valerio Isnar Wagner Junior
LinkedInExperience: Marketing Director - Latam · John Deere
Valerio Isnar Wagner Junior has been Marketing Director - Latam at John Deere since December 2024, in the Greater São Paulo Area. At John Deere they also held Finance Director - South America (2021–2025), Factory Manager (2018–2021), Controller (2008–2018) and Internal Audit Supervisor - International (2005–2008).
Choose the right perspective
Match the person's region, product line or marketing focus, such as brand, tactical marketing or marketing communications, to the decision you face. Weigh how recently someone took on their current role against the range of roles they held before it.
Questions to take into the conversation
- 01What does your marketing role at John Deere own day to day, and how does it work with product management and sales?
- 02What did you change first when you took on your current marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at an equipment maker for the first time?
Reaching John Deere marketing leaders
How can I contact one of these John Deere marketing leaders?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.