Food manufacturing
10 Kraft Heinz marketing leaders
These ten people lead marketing at Kraft Heinz, from a chief marketing officer and vice presidents of marketing to marketing directors and heads of marketing for individual brands and regions. A reader can learn how Kraft Heinz plans brand strategy, runs brand teams and organizes marketing across categories and markets.
Professionals to explore
01—10Alison Kelly
LinkedInExperience: Marketing Director, Oscar Mayer · Kraft Heinz
Marketing Director, Oscar Mayer at Kraft Heinz since January 2025, a director-level marketing role. At Kraft Heinz Alison Kelly was also Marketing Director, Cheese Platform Lead (2022–2025), Associate Marketing Director, Sandwich Cheese (2020–2022) and Brand Manager, American Slices (2018–2020).
Brad Santanna, MBA
LinkedInExperience: Vice President, e-Commerce & Customer Marketing · Kraft Heinz
Vice President, e-Commerce & Customer Marketing at Kraft Heinz since November 2025, where the profile says Brad Santanna leads omnichannel sales and marketing strategy, including digital sales and shopper marketing initiatives. Previously Head Of Ecommerce Sales & Marketing at The Hershey Company (2019–2025) and Director, Amazon there (2017–2019).
Daniel Gotlib
LinkedInExperience: Vice President, Marketing - Heinz US · Kraft Heinz
Vice President, Marketing - Heinz US at Kraft Heinz since September 2025. At Kraft Heinz Daniel Gotlib was also Vice President, Marketing & Strategy for Canada (2024–2025), Head of Marketing & Strategy - Meals, Beverages, Desserts, & Infant (2022–2024) and Associate Director, Brand Building & Innovation - Taste Elevation (2020–2022).
Danielle Coopersmith
LinkedInExperience: Director, Marketing- Kraft · Kraft Heinz
Director, Marketing- Kraft at Kraft Heinz since October 2024; the profile says Danielle Coopersmith leads 360 marketing and the Kraft brand team, owns a $1bn+ P&L and builds short- and long-term strategy. Earlier Kraft Heinz roles include Associate Director- Taste Elevation Portfolio Brands (2023–2024) and Sr. Brand Manager- Emerging Brands (2022–2023).
Julieta De Laurentiis Rodriguez
LinkedInExperience: Marketing Director Iberia · Kraft Heinz
Marketing Director Iberia at Kraft Heinz since November 2022, based in Madrid in a director-level marketing role. Julieta De Laurentiis Rodriguez was previously Marketing y Growth Director at Homie.mx (2022) and Marketing Director Brahma & Andes at AB InBev (2021–2022).
Kaitlin Roe
LinkedInExperience: Head of Marketing Frozen · Kraft Heinz
Head of Marketing Frozen at Kraft Heinz since March 2026. Kaitlin Roe's other Kraft Heinz roles include Senior Director, Marketing Strategy & Functional Separation (2026), Senior Director, Marketing - Heinz (2024–2026), Director, Marketing - Kraft (2024) and Director, Marketing & Strategy North America Coffee (US Canada) (2023–2024).
Kathryn O'Brien
LinkedInExperience: General Manager Head of Marketing, Desserts · Kraft Heinz
General Manager Head of Marketing, Desserts at Kraft Heinz since November 2025. Kathryn O'Brien's other Kraft Heinz roles include Head of Portfolio Evolution, North America (2025), Head of Global Heinz, Brand & Portfolio Strategy (2024–2025) and Director, Disruptive Innovation - North America (2022–2024); the profile lists brand building and innovation skills.
Kristina Hannant, MBA, MSIMC
LinkedInExperience: Director of Marketing, Beverage Mixes · Kraft Heinz
Director of Marketing, Beverage Mixes at Kraft Heinz since June 2026. At Kraft Heinz Kristina Hannant was also Director of Marketing, Ready to Drink (2024–2026), Associate Director, Easy Indulgent Desserts (2022–2024) and Brand Manager, Kids Real Food Snacking (2020–2022).
Nicolas Henault
LinkedInExperience: General Manager VP of Marketing, Mac & Cheese · Kraft Heinz
General Manager VP of Marketing, Mac & Cheese at Kraft Heinz since April 2026, leading the Mac & Cheese portfolio that includes the Kraft and Velveeta brands. Nicolas Henault was previously Senior Marketing Director CLIF Bar, NUT BUTTER & LUNA at Mondelēz International (2024–2026) and Senior Marketing Director OREO there (2022–2024).
Passant El-Ghannam
LinkedInExperience: Chief Marketing Officer · Kraft Heinz
Chief Marketing Officer at Kraft Heinz since December 2021, a role listed at C-level in the Marketing department and based in Dubai. Passant El-Ghannam's other Kraft Heinz roles include Marketing Director MEA & Turkey (2021–2026), Head Of Strategy, Taste Elevation INTL (2021) and Head Of Marketing (2017–2020).
Choose the right perspective
Match the person to the scope of your question, since a brand marketing director knows one portfolio in depth while a vice president or regional marketing leader can speak to priorities across brands and markets. Check how long each person has held the current role before asking about results that take years to show.
Questions to take into the conversation
- 01How does Kraft Heinz decide where to invest marketing money across a large portfolio of brands?
- 02How do brand teams at Kraft Heinz split work between brand building, innovation and customer or e-commerce marketing?
- 03How is a brand's marketing adapted between the United States and international markets?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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