Supply chain operations
10 marketing procurement experts
These ten procurement leaders have run marketing procurement inside operating companies, with titles that include global marketing procurement director and head of marketing procurement. A reader can learn how marketing procurement leaders build and run their teams in operating companies.
Professionals to explore
01—10Daniel Gonzalez Gobera
LinkedInExperience: Global Head - Marketing and Media Procurement · Haleon
Global Head - Marketing and Media Procurement at Haleon since 2025, and former Senior Director - Global Marketing Procurement at Haleon (2022–2023) and Senior Director - Europe Indirects Procurement there (2023–2025). Former Senior Director - Global Creative and EMEA Marketing Procurement (2021–2022) and Director - Global Creative and Digital Procurement (2019–2020) at GSK.
Ezgi Sahin
LinkedInExperience: Global Marketing and Media Procurement Director · The Magnum Ice Cream Company
Global Marketing and Media Procurement Director at The Magnum Ice Cream Company since 2025 and Global Marketing Procurement Director, Ice Cream at Unilever since 2025. Former Global Marketing Procurement Strategy Senior Manager - Ice Cream at Unilever (2024–2025). The profile describes driving complex negotiations, especially in a marketing procurement environment.
Gary Carey
LinkedInExperience: Global Marketing Procurement Director Advertising, Content & Partnerships · Diageo
Former Global Marketing Procurement Director Advertising, Content & Partnerships (2018–2022) and Global Category Director, Sponsorships, Partnerships, PR & Events (2011–2018) at Diageo. Former Global Marketing Director, Johnnie Walker at Diageo (2006–2011). The profile describes expertise in formulating and executing advertising, content and partnership strategies for premium brands.
Joanne Gendle
LinkedInExperience: Vice President Marketing Procurement Transformation and Operations · The Coca-Cola Company
Vice President Marketing Procurement Transformation and Operations at The Coca-Cola Company since 2021, where the profile says this person is a key leadership member of the Global Marketing Procurement team, setting strategy and protocols for $5B marketing spend worldwide. Former North America Director, Consumer Marketing Procurement (2019–2020) and Global Director, Market Research Procurement (2015–2018) at Diageo.
Katessa Mabins
LinkedInExperience: Global Marketing Procurement Director · Kraft Heinz
Former Global Marketing Procurement Director (2024–2026) and Marketing Procurement Director (2023–2024) at Kraft Heinz, and Director Global Sourcing - Marketing at Mondelēz International since 2026. Former Global Marketing Procurement Director (2022–2023) and SR. Global Media Category Manager (2019–2022) at Kimberly-Clark.
Ken Whiteside
LinkedInExperience: Executive Director Global Marketing Procurement · Merck
Executive Director Global Marketing Procurement at Merck since 2023. Former Sr. Director of Global Advertising & Marketing, and Head of EMEA Indirect Procurement at Tapestry (2016–2020) and Director of Advertising & Marketing and Travel Strategic Sourcing & Procurement Services at Citi (2010–2016).
Lisa Figel
LinkedInExperience: Global Head of Marketing Procurement · Kenvue
Global Head of Marketing Procurement at Kenvue since 2026 and former Senior Director, Global Category Leader, Media, Agencies, and Consumer Business Insights there (2023–2025). At Johnson & Johnson, the profile lists Senior Director, Global Category Leader, Media & Agencies (2020–2023), Global Media Procurement Director (2016–2020) and Agencies Procurement Lead (2015–2016).
Otavio Zem
LinkedInExperience: Global Procurement Director - Marketing Agencies, Advertising & Market Research · AB InBev
Global Procurement Director - Marketing Agencies, Advertising & Market Research at AB InBev since 2024 and former Global Procurement Director - Marketing Agencies & Advertising there (2023–2024). Former Procurement Marketing Manager (2019–2021) and Marketing Planning, Performance & Efficiencies Manager (2021–2023) at Ambev.
Robert A. Weibel
LinkedInExperience: Sr. Director, Global Procurement, Marketing Services · PepsiCo
Sr. Director, Global Procurement, Marketing Services at PepsiCo since 2014. Former Sr. Director, Global Procurement, Packaging (2009–2013) and Sr. Director, Global Procurement, Resin Center of Excellence (2002–2009) at PepsiCo, and Procurement Manager, Commodities Contract Manufacturing at HP (1997–2002).
Serap Özcan
LinkedInExperience: Regional Head of Marketing Procurement · Asahi Europe & International
Regional Head of Marketing Procurement at Asahi Europe & International since 2024, where the profile says this person leads marketing procurement overseeing agencies, production, market research, media, sponsorship, POS materials and commercial equipment. Former Procurement Director - Global Media & Retail (2020–2021) and Procurement Director - Global Media (2018–2020) at adidas.
Choose the right perspective
Match the person's category focus to your spend, since buying media differs from sourcing creative agencies, production, sponsorships or market research. Check the dates and scope of the relevant role as well, because global agency reviews and regional buying raise different questions.
Questions to take into the conversation
- 01How do you run an agency review that improves commercial terms without damaging the relationship or the creative output?
- 02Which pricing and remuneration models have worked best for media and creative agencies, and why?
- 03How do you get marketing teams to involve procurement early rather than after an agency is already chosen?
Reaching marketing procurement experts
How can I contact one of these marketing procurement experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Haleon, The Magnum Ice Cream Company and Diageo, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing procurement experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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