Electric utilities
Marketing professionals in Electric utilities
Marketing professionals in electric utilities understand how utilities reach different customer segments and what signals indicate genuine buying interest. You can explore how they identified which customers were ready to adopt new services, how they measured interest beyond initial inquiries, and what barriers prevented prospects from moving forward.
Professionals to explore
01—10Alisa Sobczak
LinkedInExperience: Director of Marketing, Customer Products · Xcel Energy
Experience directing customer product marketing and electric vehicle program marketing at an electric utility company.
Brandy Spainhoward
LinkedInExperience: Director, Utility Marketing · CenterPoint Energy
Experience leading marketing strategy and team management at an electric and natural gas utility company.
Cara Chatfield
LinkedInExperience: Director, Marketing & Communications · SMUD
Experience directing marketing and communications functions at an electric utility.
Cari Ferrara
LinkedInExperience: Director of Marketing · Evergy
Experience leading marketing at an electric utility company.
Chris Griffin
LinkedInExperience: Director Marketing · NiSource
Experience leading marketing for a natural gas and electric utility company serving multiple states.
Jamie Chesler
LinkedInExperience: Senior Manager, Marketing Strategy (B2B and B2C) · Pacific Gas and Electric Company
Experience leading marketing strategy for energy products and services at an electric and gas utility, focused on customer acquisition and retention.
Kate Thomas
LinkedInExperience: Director, Corporate Marketing and Communication · Omaha Public Power District
Experience directing corporate marketing and communications for an electric utility, setting brand and customer satisfaction objectives.
Matt Buecker
LinkedInExperience: Director Marketing · Exelon
Experience leading enterprise marketing and communications strategy across electric and gas utility operating companies serving millions of customers.
Michael Marshall
LinkedInExperience: Managing Director, Marketing Strategy & Execution · Duke Energy Corporation
Experience leading marketing strategy and customer-focused teams at an electric utility company.
Teri Kerrigan
LinkedInExperience: Director, Marketing and Brand · American Electric Power
Experience directing marketing and brand efforts at an electric utility company.
Choose the right perspective
Look for candidates who directly managed customer acquisition or retention campaigns. Ask them to describe specific moments when they knew a prospect was serious versus just gathering information. Focus on how they distinguished real demand from polite interest.
Questions to take into the conversation
- 01When you launched a new service or program, what specific behaviors or actions told you a customer was genuinely interested versus just curious?
- 02How did you figure out which customer segments were easiest to reach, and what made them different from harder-to-reach groups?
- 03Tell me about a time when you thought a prospect was interested but they never converted. What did you learn about the signals you had misread?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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