Retail
Marketing professionals in Retail
Retail marketing leaders decide how to reach customers through store layouts, promotions, and product placement. They also read signals like foot traffic patterns, sales velocity, and customer feedback to know what's working. Understanding these choices helps you design products and go-to-market approaches that fit how retail actually operates.
Professionals to explore
01—10Avideh Yamotahari
LinkedInExperience: Director, Retail Marketing · Aritzia
Experience leading retail marketing and brand experience strategy for a retail apparel company, building consumer insights into campaigns.
David Good
LinkedInExperience: Director Category Marketing · Academy Sports + Outdoors
Experience leading category managers and seasonal business strategies to drive traffic and sales, and overseeing merchandising divisions at a sporting goods retailer.
Elyse Fijat
LinkedInExperience: Director, Marketing & Ecommerce strategy, Shopbop FBA · Amazon
Experience setting and leading end-to-end marketing and ecommerce strategy including merchandising across traffic acquisition, engagement, and conversion for a retail ecommerce channel.
Frances Yu
LinkedInExperience: Marketing Director · Wellspring Retail, Inc.
Experience in retail marketing strategy, having led retail marketing operations and merchandising for supermarket and retail businesses.
Jessica Anderson
LinkedInExperience: Director of Retail Marketing · Nike
Experience leading retail marketing for a major footwear and apparel retailer's Running, Training, and other businesses in North America.
Keshia Robbins
LinkedInExperience: Retail Marketing Manager · Disney Experiences
Experience managing retail marketing partnerships, driving sell-in and sell-through with retail merchants and executive teams.
Kristin Mongello
LinkedInExperience: Marketing Director · ascena
Experience leading marketing strategy and brand management at a retail company, overseeing promotional planning, advertising, and store presentation.
Kristina Loftus
LinkedInExperience: Director, Retail Marketing · Crocs, Inc.
Experience leading North American retail marketing strategy across many retail locations for a footwear and apparel brand, driving brand relevance in stores.
Lindsey Mullen
LinkedInExperience: Director, Site Merchandising · Walmart
Experience leading site merchandising for a large retail company, with background as a marketing manager working in the retail industry.
Martina Heil
LinkedInExperience: Director Retail Marketing · adidas
Experience directing retail marketing at a retail brand, including developing consumer focused marketing campaigns and in-store communication tools.
Choose the right perspective
Look for candidates who have run campaigns or managed product launches in stores. Ask them to describe a specific time they changed how they reached customers or spotted that interest was dropping. Focus on what they observed directly—not what they heard in meetings.
Questions to take into the conversation
- 01Tell me about a time you changed how you promoted or displayed a product because customers weren't responding the way you expected. What signal made you act?
- 02How do you know when a retail customer is actually interested in trying something new versus just browsing? What does that look like in your stores?
- 03Walk me through a product or campaign that didn't work. What did you learn about how buyers in your stores actually make decisions?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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