10 Meijer marketing leaders
Donald S., Chief Merchandising and Marketing Officer, leads this list of Meijer marketing leaders, who also include a group vice president of marketing and customer strategy, a vice president of marketing and directors of brand experience, enterprise media and campaign strategy. A reader can learn how marketing leaders work at Meijer from people who have held the role.
Professionals to explore
Cathy Cooper
LinkedInExperience: Former Director Marketing -Foods and Co branded Marketing · Meijer
Cathy Cooper is a former Director Marketing -Foods and Co branded Marketing at Meijer, a role held from February 2012 to April 2013. At Meijer, Cathy Cooper was also Sr. Director, Community Partnerships and Giving (sponsorships and promotions) from 2013 to 2024 and Director, Promotions and Sponsorships from 2000 to 2009.
Dan Willey
LinkedInExperience: Director, Enterprise Media · Meijer
Dan Willey has been Director, Enterprise Media at Meijer since July 2024, based in Grand Rapids. At Meijer, Dan Willey was also Digital Product Experience Manager from 2022 to 2024 and Media Manager from 2014 to 2023, and the profile lists skills in omni-channel shopper marketing, media, marketing strategy and partnership marketing.
Derek Steele
LinkedInExperience: Group Vice President - Marketing and Customer Strategy · Meijer
Derek Steele has been Group Vice President - Marketing and Customer Strategy at Meijer since May 2023, based in Rockford, Michigan. At Meijer, Derek Steele was Vice President - Customer Strategy from 2018 to 2023, Director of Merchandising - Frozen Foods, Dairy, Packaged Cheese from 2015 to 2018 and Director of Merchandise Planning - Fresh from 2013 to 2015.
Donald S.
LinkedInExperience: Chief Merchandising and Marketing Officer · Meijer
Donald S. has been Chief Merchandising and Marketing Officer at Meijer since January 2023, a role the profile places in the marketing department at C-level. At Meijer, Donald S. was Senior Vice President Of Merchandising from 2022 to 2023, Group Vice President of Foods and Meijer Express from 2020 to 2022 and Group Vice President of Fresh Merchandising from 2018 to 2020.
Emily Gundersen
LinkedInExperience: Director, Brand Experience & Marketing Operations · Meijer
Emily Gundersen has been Director, Brand Experience & Marketing Operations at Meijer since March 2026, and was Director, Marketing Operations at Meijer from 2021 to 2026. At Meijer, Emily Gundersen also held Marketing Manager, Project Management & Ad Development from 2020 to 2021 and Marketing Manager, Project Management from 2018 to 2020.
Emily Henao
LinkedInExperience: VP, Marketing · Meijer
Emily Henao has been VP, Marketing at Meijer since December 2025, based in Grand Rapids. At Meijer, Emily Henao was VP, Digital Experience from 2024 to 2025, Director, Customer Loyalty from 2021 to 2024, Director, Media & Customer Engagement from 2019 to 2021 and Director Marketing Strategy, Campaign Planning & Development from 2017 to 2019.
Michael Ross
LinkedInExperience: Former Vice President Marketing · Meijer
Michael Ross held Vice President Marketing at Meijer from July 2018 and has listed Retired Meijer Executive at Meijer since January 2026. Michael Ross also lists Vice President Customer Engagement & Loyalty and Vice President Digital Shopping & Customer Marketing roles at Meijer, and the profile names marketing strategy, shopper marketing and loyalty development as key experience.
Paul Smardo
LinkedInExperience: Director Media/Print Promotions · Meijer
Paul Smardo lists Director Media/Print Promotions at Meijer as a current role, with no start date shown, and the profile places the role in the marketing department at director level. Paul Smardo is based in Holland, Michigan, and the profile headline names the same Director Media/Print Promotions role at Meijer, Inc.
Renee Vought (Appert)
LinkedInExperience: Director, Creative & Campaign Strategy · Meijer
Renee Vought (Appert) has been Director, Creative & Campaign Strategy at Meijer since January 2021, and also lists Marketing Director, Creative Services & Visual Merchandising there since July 2017. At Meijer, Renee Vought (Appert) was Marketing Director, Brand, Foods Strategy & Visual Merchandising from 2015 to 2017 and Director of E-Commerce Marketing from 2011 to 2013.
Thomas Vilella
LinkedInExperience: Former Marketing Director Media · Meijer
Thomas Vilella is a former Marketing Director Media at Meijer, a role held from February 1982 to July 2014 that the profile tags at director level. Thomas Vilella also lists Strategic Planning Management Marketing Advertising at Meijer over the same years, from 1982 to 2014, and is based in the Grand Rapids area.
Choose the right perspective
Match the person's marketing area, such as media, creative, loyalty or marketing operations, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from some years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your current marketing role?
- 02How do you decide which campaigns or channels get resources when several parts of the business want attention at once?
- 03What changed in how you work as your marketing scope grew over your time in the role?
Reaching Meijer marketing leaders
How can I contact one of these Meijer marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Meijer, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Meijer marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Meijer marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.