Media and publishing
10 Meta product leaders
These ten product leaders hold or have held director-level and higher product management roles at Meta, including vice president and head of product titles. A reader can learn how Meta sets product strategy and organizes product teams in areas such as messaging, ads, feed ranking, AI and wearable devices.
Professionals to explore
01—10Aastha Gupta
LinkedInExperience: Vice President of Product Management · Meta
Vice President of Product Management at Meta since 2019; her profile says she leads a portfolio of foundation teams across Meta, including the shared product infrastructure systems for quality, communication, media and app foundations across Meta's apps such as Facebook and Instagram. She was Director, Emerging Businesses at Facebook from 2014 to 2018 and Manager, Global Shared Services - Insights there from 2012 to 2014.
Dwij G.
LinkedInExperience: Director of Product Management, Facebook News Feed · Meta
Director of Product Management, Facebook News Feed at Meta since February 2026, following Senior Group Product Manager (2023–2026) and Group Product Manager (2021–2023) roles on Facebook News Feed. His profile says he is the PM lead responsible for driving Facebook's topline goals such as visitation, engagement and DAU, including by applying AI and ML techniques such as LLMs and ML ranking to improve the relevance of Facebook Feed.
Igor Spivak
LinkedInExperience: Director of Product Management · Meta
Director of Product Management at Meta since 2020; his profile says he has led XR AI Systems product management at Meta Reality Labs since 2024, responsible for 0-1 product innovation across audio, graphics, sensing platform and distributed compute for devices, and led XR Immersion product management there from 2020 to 2024. He was Head of Product for HW SW Platforms (Director of Product Management) at Magic Leap (2018–2019).
Kaan Ozel
LinkedInExperience: Director of Product Management · Meta
Director of Product Management at Meta since 2023, where his profile says he is Head of Verticals covering Marketplace, Dating, Gaming and Events, spanning ranking, infrastructure, growth and regulatory readiness. He was Lead Product Manager (2020–2023) and Product Manager (2019–2020) at Meta, and Principal Product Manager at Microsoft (2017–2019).
Marco Wirasinghe
LinkedInExperience: Head of Product, Business Messaging API Platforms · Meta
Head of Product, Business Messaging API Platforms at Meta since 2023, leading WhatsApp, Instagram and Messenger messaging APIs according to his profile, which also describes him as the founding PM of the WhatsApp Cloud API. He was Head of Product, WhatsApp Business API at Meta (2019–2023), Vice President Of Product Management at NortonLifeLock (2015–2017) and Senior Director of Product Management at Yahoo (2010–2015).
Miki Rothschild
LinkedInExperience: VP of Product Management, Wearables Devices · Meta
VP of Product Management, Wearables Devices at Meta since 2025, following VP of Product Management, Central Products (2023–2025) and Senior Director of Product Management, Reality Labs (AR VR) (2022–2023) at Meta. At Instagram, Miki Rothschild was Senior Director of Product Management, Communities (2021–2022) and Director of Product Management, Well-being (2019–2021).
Neeraj Choubey
LinkedInExperience: Director of Product Management, AR Glasses · Meta
Director of Product Management, AR Glasses at Meta since 2017; his profile says he is responsible for building augmented reality glasses within Facebook Reality Labs and previously supported the definition of VR products including Oculus Link. He also lists Product Manager & Product Development Lead at Facebook (since 2015) and Product Management - Connectivity Lab at Facebook (2014–2015).
Rachel Lambert
LinkedInExperience: Director of Product Management · Meta
Director of Product Management at Meta since 2020; her profile says she works on strategic product initiatives, currently supporting Community Notes on Facebook, Instagram and Threads, with past projects including GenAI and Llama work. She was Group Product Manager, Marketplace at Instacart (2019–2020) and Product Manager at Facebook (2015–2019).
Sudip Shah
LinkedInExperience: Director of Product, GenAI · Meta
Former Director of Product, GenAI at Meta (2024–2025) and Director of Product, VR Devices at Meta (2019–2024); his profile says that at Meta he led GenAI models and VR devices teams. He was earlier Head of Product, Alexa Everywhere at Amazon (2017–2019) and Sr. Director of Product at NortonLifeLock (2015–2017).
Varun A.
LinkedInExperience: Director of Product Management · Meta
Director of Product Management at Meta since 2016. His profile says he built the core engine of Meta's ads delivery and AI ranking product and was the founding PM of Advantage+ App Campaigns and Advantage+ Shopping Campaigns. He was Senior Product Manager at MoPub (acquired by Twitter) from 2013 to 2016 and Sr. Product Manager at Yahoo from 2011 to 2013.
Choose the right perspective
Choose the person whose product area is closest to your question, since consumer apps, advertising, developer platforms and hardware devices are run in different ways. Check each person's dates, especially for anyone who has left Meta, before asking about current roadmap decisions.
Questions to take into the conversation
- 01How are product priorities set and negotiated across teams in your area, and who makes the final call?
- 02How do you decide which metrics define success for a product, and how do you keep teams from over-optimizing a single number?
- 03What does the path from an early prototype to a broad launch look like for a new product or feature at your scale?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal