Media and publishing
10 news product management experts
These ten professionals have led product management at news organizations, with titles such as head of product and director of product. A reader can learn how news product leaders build and run their teams alongside newsrooms.
Professionals to explore
01—10Ana Avalon
LinkedInExperience: Head of Product - Sky News · Sky
Head of Product - Sky News at Sky since 2022. Former Head of Product - Sports, News & Kids TV Experience (2019–2022), Head of Product - Sky News & Sky Sports digital (2017–2019) and Senior Product Owner - Sky News mobile app (2017) at Sky, and Product Manager at Public Health England (2016–2017).
Anna Austin-Clarke
LinkedInExperience: Head of Product · News UK
Head of Product at News UK since 2021, a role the profile describes as responsible for The Times product portfolio, including subscriptions growth, reading experience and mobile and tablet apps. Former Senior Product Manager (2021) and Product Manager (2020–2021) at News UK, and Product Manager at giffgaff | Certified B Corp (2017–2020).
Bailey Kattleman
LinkedInExperience: Senior Director, Product · The Washington Post
Senior Director, Product at The Washington Post since 2025, where the profile says Bailey Kattleman runs product for consumer-facing digital products and oversees a team of 10+ PMs across subscriptions, content products, AI experiences and mobile apps. Former Director of Product, Content & Creator Experiences (2022–2025) and Product Lead, Mobile Apps (2021–2022) at The Washington Post, and Senior Product Manager, Mobile at NPR (2017–2020).
Freyja Balmer
LinkedInExperience: SVP, Product and Engineering · Hearst Newspapers
SVP, Product and Engineering at Hearst Newspapers since 2025 and former Vice President of Product Development there (2021–2025). Former Vice President and Head Of Product Management (2019–2021) and Senior Director of Product Management (2018–2019) at New York Public Radio. The profile describes 20 years of experience in digital spanning news and entertainment media.
Jessica Parks
LinkedInExperience: Director of Product, Newsroom Tools · Hearst Newspapers
Director of Product, Newsroom Tools at Hearst Newspapers since 2021. Former Director of News Products and Projects (2020–2021) and Senior Editor, Experiments Desk (2017–2018) at The Philadelphia Inquirer. The profile describes 15 years facilitating digital transformations so that newsrooms have the right tools and training.
Maggie Burke
LinkedInExperience: General Manager Digital Product - The Australian and Prestige Titles · News Corp Australia
General Manager Digital Product - The Australian and Prestige Titles at News Corp Australia since 2024. Former General Manager Digital Product - The Australian, Prestige, Sport, Sky News (2023–2024), GM Product - Metros, Regionals and Sport (2019–2023) and Head of Product Subscriptions (2018–2019) at News Corp Australia.
Matt Shadbolt
LinkedInExperience: Head of Product, NBC News & NBCU News Group Devices & Data · NBCUniversal
Head of Product, NBC News & NBCU News Group Devices & Data at NBCUniversal since 2025. Former Head of Product, NBCU News Group Core News Experiences at NBCUniversal (2023–2025), and Head of Product (2021–2023), Senior Director of Product Management (2020–2021) and Director of Web Products (2019–2020) at CNBC.
Michael Beach
LinkedInExperience: VP and Head of Product, Subscription Growth · The New York Times
Former VP and Head of Product, NYT Games (2021–2026) and VP and Head of Product, Subscription Growth (2019–2021) at The New York Times. Former Executive Director of Product, Subscription Growth (2018–2019), Executive Director of Product, Customer Product (2017–2018) and Director of Product, Subscriber Acquisition & Commerce Platforms (2016–2017) at The New York Times.
Thomas Rhiel
LinkedInExperience: VP, product · The New York Times
VP, product at The New York Times since 2024. Former Executive director, product (2022–2024), Product director (2020–2022) and Senior product manager (2019–2020) at The New York Times. The profile says Thomas Rhiel built a modern story-editing CMS tool for The New York Times and revamped the home screen.
Zack McGhee
LinkedInExperience: Chief Product Officer · Atlanta Journal-Constitution
Chief Product Officer at Atlanta Journal-Constitution since 2023 and former Sr. Director, Digital Audience Experience there (2021–2023). Former VP of Product & Innovation (2019–2021), Sr. Director of Technology (2015–2019) and Director of Technology, Innovation Team (2012–2015) at Cox Media Group.
Choose the right perspective
Match the person's product area to your question, since reader-facing apps, subscription flows and internal newsroom tools are built for very different users. Also consider the size of the organization, because a national outlet with many product teams works differently from a regional publisher with a small one.
Questions to take into the conversation
- 01How do you set product priorities when the newsroom, the business side and readers all want different things?
- 02Which metrics do you use to judge whether a news product is working?
- 03How do you bring editors and reporters into product decisions without slowing the work down?
Reaching news product management experts
How can I contact one of these news product management experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Sky, News UK and The Washington Post, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach news product management experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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