Media and publishing
10 NFL partnerships leaders
These ten current NFL partnerships leaders have held vice president, senior director and director roles in global partnerships, sponsorship business development, partnership strategy and media business development at the league office. A reader can learn how partnerships leaders work at the NFL from people who have held the role.
Professionals to explore
01—10Brent Lawton
LinkedInExperience: Vice President, Media Strategy & Business Development · National Football League (NFL)
Vice President, Media Strategy & Business Development at the National Football League since 2019, after Director, Media Strategy & Business Development there (2014–2019). The profile lists sports betting, fantasy, data licensing, direct to consumer products and audio rights among areas of expertise. Earlier roles shown are IBD Associate at Morgan Stanley (2011–2014) and audit roles at Deloitte (2006–2009).
Dan DeVece
LinkedInExperience: Vice President, Global Partnership Strategy · National Football League (NFL)
Vice President, Global Partnership Strategy at the National Football League since 2025; the profile headline cites global partnerships, licensing and international growth. Earlier NFL roles shown are Senior Director, Commercial Strategy & Business Development (2023–2025) and consumer products strategy senior director roles (2020–2023). Before that, strategy and business development for new products at Walmart (2019–2020).
David Cohen
LinkedInExperience: Vice President, Global Partnerships · National Football League (NFL)
Vice President, Global Partnerships at the National Football League since 2026. Earlier NFL roles shown are Senior Director, Sponsorship & Partnership Management (2022–2026), Group Managing Director, Partnerships (2016–2021) and Manager, Sponsorship & Media Sales (2013–2016). Before that, Account Manager, Sponsorship Services at the New York Yankees (2011–2013).
Ed DeRisi
LinkedInExperience: Vice President, Global Partnerships · National Football League (NFL)
Vice President, Global Partnerships at the National Football League since 2026. Earlier NFL roles shown are Senior Director, Sponsorship & Partnership Management (2022–2026), Group Managing Director, Partnerships (2018–2022), Manager, Sponsorship and Media Sales (2015–2018) and Coordinator, Sponsorship and Media Sales (2012–2015).
Grace Senko
LinkedInExperience: Vice President, Media Strategy & Business Development · National Football League (NFL)
Vice President, Media Strategy & Business Development at the National Football League since 2024. Earlier NFL roles shown are Sr. Director, NFL Media Strategy (2022–2024), Director, NFL Media Strategy (2020–2022), Director, Media Strategy & Business Development (2019–2020) and Sr. Manager, Media Strategy & Business Development (2018–2019).
Ingrid Petri
LinkedInExperience: Vice President, Head of Global Sponsorship Business Development and Strategy · National Football League (NFL)
Vice President, Head of Global Sponsorship Business Development and Strategy at the National Football League since 2023. Earlier roles shown are Vice President, Global Portfolio Sales at AEG (2022–2023), Associate Vice President, NBA Global Marketing Partnerships, Business Development at the National Basketball Association (2014–2022) and Head of Sports Advertising Sales & Partnerships at DIRECTV (2013–2014).
Jon Gottlieb
LinkedInExperience: Senior Director, Partnerships · National Football League (NFL)
Senior Director, Partnerships at the National Football League since 2024. Earlier NFL roles shown are Director, Partnerships (2021–2024), Senior Manager (2019–2021) and Manager (2016–2019), Business Development & Partnership Management, and Coordinator, Partnership Management (2013–2016).
Lindsey Arnold
LinkedInExperience: Director Global Partnerships · National Football League (NFL)
Director Global Partnerships at the National Football League since 2022, a general management role per the profile. Earlier roles shown are Group Director - Strategy at Octagon (2021–2022), Senior Manager Corporate Partnerships at the San Francisco 49ers (2016–2021) and Manager Partnership Marketing at Monumental Sports & Entertainment (2012–2015).
Mike Minnella
LinkedInExperience: Senior Director, Business Development · National Football League (NFL)
Senior Director, Business Development at the National Football League since 2024, a sales department role per the profile. Earlier roles shown are Director, Business Development (2022–2024) and Senior Manager, Business Development (2019–2022) at the NFL, Director, Global Partnerships at Legends Global (2018–2019) and Senior Manager, Global Partnerships at Brooklyn Sports & Entertainment (2015–2018).
Susan Hamlin
LinkedInExperience: Vice President, Global Partnerships · National Football League (NFL)
Vice President, Global Partnerships at the National Football League since 2022. Earlier roles shown are at Madison Square Garden Entertainment: VP, Account Management (2020–2022), VP, Entertainment Sales (2018–2020) and Director Sports & Entertainment (2014–2018). Before that, Sales Manager at the PGA Tour (2011–2014).
Choose the right perspective
Match the person's partnership area to your question, since the titles on this page cover sponsorship sales, partner management, partnership strategy and media business development. Check each person's dates to see how long they have held the role.
Questions to take into the conversation
- 01How does a professional sports league decide which brands to sign as official sponsors?
- 02What does a media, betting or technology company need to bring to a league-level deal with the NFL?
- 03How are sponsorship sales, partnership management and media business development teams organized at a major sports league?
Reaching NFL partnerships leaders
How can I contact one of these NFL partnerships leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: National Football League (NFL), based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach NFL partnerships leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these NFL partnerships leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal