10 Nike ecommerce leaders
Marsha Ma, VP Digital Product at Nike, leads off this list of Nike ecommerce leaders, whose other current roles span Nike Direct digital commerce, digital product, omnichannel business, SNKRS and the Nike App and Nike.com business. A reader can learn how ecommerce leaders work at Nike from people who have held the role.
Professionals to explore
Carolyn Rocco
LinkedInExperience: Former Sr. Director - Head of Global Women’s Direct Digital Commerce · Nike
Carolyn Rocco is a former Sr. Director - Head of Global Women’s Direct Digital Commerce at Nike, a role held from May 2024 to September 2025. At Nike, Carolyn Rocco also lists Sr. Director - Head of Global Sportswear Direct to Consumer from 2025, Sr. Director - Head of Global Digital Commerce Capabilities from 2022 to 2024 and Director, Global Digital Commerce Experience Lead from 2020 to 2022.
Cecilia Zhong
LinkedInExperience: Nike App & .com Business Director, North Amercia · Nike
Cecilia Zhong has been Nike App & .com Business Director, North Amercia at Nike since May 2024. At Nike, Cecilia Zhong also lists Nike App Business Director, North Amercia from 2022 to 2024, Nike App & Nike.com Business Director, Greater China from 2020 to 2022 and Nike App Senior Business Manager, Greater China from 2019 to 2020.
Chris Sanchez
LinkedInExperience: Director, Nike Direct Omnichannel Business · Nike
Chris Sanchez has been Director, Nike Direct Omnichannel Business at Nike since September 2025, based in Beaverton, Oregon. At Nike, Chris Sanchez also lists Nike Stores & Digital Commerce Business Lead from 2019 to 2025 and General Manager from 2017 to 2018.
Indra Kumaran
LinkedInExperience: Sr. Director, Nike Digital Product - Retail and Digital Service · Nike
Indra Kumaran has been Sr. Director, Nike Digital Product - Retail and Digital Service at Nike since December 2021 and VP Product Management, Nike Direct and Marketplace at Nike since June 2024. At Nike, Indra Kumaran also lists Sr. Director, Nike Digital Product - International Expansion & Go-To-Market from 2020 to 2021 and Sr. Director, Nike Digital Product - Nike.com & Nike app from 2016 to 2020.
Madeline Roche
LinkedInExperience: Former Senior Director, Global Men's Digital Commerce · Nike
Madeline Roche is a former Senior Director, Global Men's Digital Commerce at Nike, a role held from January 2024 to September 2025. At Nike, Madeline Roche also lists Senior Director, Global Basketball Direct to Consumer from 2025, Director, North America SNKRS & Digital Launch from 2020 to 2024 and Platform Business Manager, Nike Apps from 2019 to 2020.
Makiko Nakamura
LinkedInExperience: Digital Commerce Operations Director · NIKE Japan Corp.
Makiko Nakamura has been Digital Commerce Operations Director at NIKE Japan Corp. since January 2009, based in Tokyo. The listing places the role in the Operations department at director level and shows no other roles, so check the full profile for the rest of the background.
Marsha Ma
LinkedInExperience: VP Digital Product · Nike
Marsha Ma has been VP Digital Product at Nike since October 2020, based in Shanghai. The listing describes the role as end-to-end digital solutions for Nike Greater China commerce capabilities and consumer experiences. The profile also lists Global VP/MD China BU at Booking.com from 2018 to 2020 and Sr. Director of eCommerce Greater China Region at Microsoft from 2016 to 2017.
Mike Perera
LinkedInExperience: Sr. Director Nike Direct Digital Commerce · Nike
Mike Perera has been Sr. Director Nike Direct Digital Commerce at Nike since February 2025, based in Amsterdam. The profile also lists Senior Director Digital Partner eCommerce at adidas from 2019 to 2025 and Director & Team Lead Partner Program - eMarketplace, Europe at adidas from 2018 to 2019.
Myrna Baars
LinkedInExperience: Senior Director Digital Experience Nike Direct Digital Commerce EMEA · Nike
Myrna Baars has been Senior Director Digital Experience Nike Direct Digital Commerce EMEA at Nike since August 2024, based in Amsterdam. At Nike, Myrna Baars also lists Senior Director Nike Direct Digital Commerce Womens EMEA from 2022 to 2024, Nike Digital Flagship Experience Director Womens - EMEA in 2022 and Nike Digital Platform Director - Nike App Womens EMEA in 2021.
Polina Tsoneva
LinkedInExperience: Director Digital Commerce - SNKRS · Nike
Polina Tsoneva has been Director Digital Commerce - SNKRS at Nike since December 2025 and Interim Director Digital Platform & Growth at Nike since September 2026. At Nike, Polina Tsoneva also lists Interim Director Digital Operations & Capabilities from 2025 to 2026, Head of Digital User Experience (UX) in 2025 and E-Commerce Sr. Manager - Jordan Brand from 2019 to 2025.
Choose the right perspective
Match the person's part of ecommerce, such as digital product, a regional digital commerce business, operations or a launch app, to the decision you face. Weigh whether the person worked in one geography or on a global consumer category, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your digital commerce role at Nike?
- 02How do you decide which app or site changes to prioritize in the area you oversee?
- 03What has your own work at Nike taught you about connecting the digital business with stores?
Reaching Nike ecommerce leaders
How can I contact one of these Nike ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Nike and NIKE Japan Corp., based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Nike ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Nike ecommerce leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.