Sporting goods

10 Nike marketing leaders

These ten marketing leaders hold or have held director-level, vice president or chief marketing roles at Nike. A reader can learn from them how Nike splits marketing across sports, consumer segments, regions and channels, and how brand and digital teams work together.

10 professionals1 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Brandon Cresswell

    LinkedIn

    Experience: Jordan Brand Head of North America Marketing · Nike

    Jordan Brand Head of North America Marketing at Nike since May 2024; the profile says he leads Jordan Brand's North America marketing team. Other Nike roles include Head of North America Brand Marketing Operations at Nike (2021–2024), Senior Marketing Director Nike Mexico (2018–2021) and Jordan North America Brand Director (2016–2018).

  2. Brinda Rama

    LinkedIn

    Experience: Global Sr. Marketing Director · Nike

    Global Sr. Marketing Director at Nike since 2021; the profile says she leads teams across global consumer and digital marketing to build brand health, acquire customers and drive youth market growth. Other Nike roles include Marketing Director, EMEA South (2018–2021) and EMEA Marketing Director, Membership (2016–2018).

  3. Gillian A.

    LinkedIn

    Experience: VP Brand Marketing, Asia Pacific & Latin America (APLA) · Nike

    VP Brand Marketing, Asia Pacific & Latin America (APLA) at Nike since March 2025, and VP Men's Brand Marketing, North America since 2024. Other Nike roles include VP Consumer Direct Marketing, North America (2021–2024), Senior Director Digital Brand, Consumer Direct Marketing (2020–2021) and Senior Director, Membership North America (2017–2020).

  4. Helena Thornton

    LinkedIn

    Experience: Vice President, Global Brand Management, Nike · Nike

    Vice President, Global Brand Management, Nike since September 2025, and Vice President, Global Brand Management, NikeWomen at Nike in 2025. Other Nike roles include Global Brand Defining, Senior Marketing Director (2022–2025), Global Brand Defining, Marketing Director (2020–2022) and EMEA Olympics & Purpose Marketing, Marketing Director (2019–2020).

  5. Jesse Stollak

    LinkedIn

    Experience: VP, North America Marketing · Nike

    VP, North America Marketing at Nike since May 2024. Other Nike roles include VP, Global Brand Creative (2021–2024), VP, Global Football (Soccer) Brand and Marketing (2016–2019) and VP, Digital Commerce Product, Experience and Marketing (2014–2016), and he was Chief Marketing Officer at Converse (2019–2021).

  6. Kamauri Yeh

    LinkedIn

    Experience: Vice President, Global Digital Integrated Retail Marketing · Nike

    Vice President, Global Digital Integrated Retail Marketing at Nike since September 2025. Other Nike roles include Vice President, Global Digital Marketing (2024–2025), Vice President, Global Women's Creative Director (2020–2024) and Senior Creative Director, Nike Sportswear, ACG, Influencer Marketing (2020). The profile also lists Media & Entertainment Manager at Twitter (2014–2016).

  7. Maggie Wu

    LinkedIn

    Experience: VP of Marketing, Greater China · Nike

    VP of Marketing, Greater China at Nike since August 2023. Other Nike roles include VP, Consumer Direct Marketing, Greater China (2020–2023), Senior Director, GC Digital Marketing (2019–2020), Senior Marketing Director, Greater China, Shanghai East South Territories (2016–2019) and Global Brand Director, Nike Women (2015–2016).

  8. Mario Turza

    LinkedIn

    Experience: Head of Marketing A.I · Nike

    Head of Marketing A.I at Nike since April 2024, where the profile says he leads a team creating and implementing AI-powered marketing initiatives. Other Nike roles include Senior Director, Global Brand Creative (2022–2025), Senior Director, Consumer Direct Marketing (2020–2022) and Senior Marketing Director, Global Brand Marketing - Nike Sportswear (2016–2020).

  9. Neil Potter

    LinkedIn

    Experience: Vice President, Brand Marketing - Nike Football Soccer (Global) · Nike

    Vice President, Brand Marketing - Nike Football Soccer (Global) at Nike since September 2025. Other Nike roles include Senior Brand Marketing Director - Nike Running (Global) (2024–2025), Senior Marketing Director - Consumer Direct (Asia, Pacific & Latin America) (2020–2024) and Brand Marketing Director - Nike Football Soccer (Global) (2017–2019). The profile lists brand strategy, digital marketing and membership/CRM among his skills.

  10. Nicole Hubbard Graham

    LinkedIn

    Experience: Chief Marketing Officer, Nike, Inc. · Nike

    Chief Marketing Officer, Nike, Inc. since 2024. Other Nike roles include VP, Global Basketball Brand Marketing (2014–2017), VP, Global Consumer Direct Brand Marketing (2017–2019) and VP, Global Categories & Consumer Direct Brand Marketing (2019–2021). The profile describes her as an executive brand leader in the sport and health/wellness space, and she has been Co-Founder at Adopt since 2021.

Choose the right perspective

Match the person's scope to your question, since a regional marketing head knows local execution while a global brand or category role knows how positioning and campaigns are set centrally. Prefer people whose recent roles match the channel you care about, such as consumer direct, retail or digital.

Questions to take into the conversation

  1. 01How are marketing decisions split between global brand teams and regional or country teams, and where do conflicts usually come up?
  2. 02How do you measure the return on brand campaigns compared with performance and membership marketing?
  3. 03How does marketing work with product and merchandising teams to plan a major launch or sports moment?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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