Retail
10 retail media network experts
These ten professionals have built, led or run retail media networks inside retailers, from launch teams to general managers and senior executives. A reader can learn from them how a retailer turns its digital properties and shopper audiences into an advertising business and how that business is staffed and sold.
Professionals to explore
01—10Alyson Soderberg
LinkedInExperience: Sr. Director, UB Media · Ulta Beauty
Sr. Director, UB Media at Ulta Beauty since October 2022. Earlier retailer roles include Sr. Marketing Manager, Target Media Network (2014–2019) and Digital Marketing Director, Roundel (2019–2021) at Target, and Director, CVS Media Exchange at CVS Health (2021–2022). The profile describes 17+ years of helping build and scale retail media networks at national retailers.
David Jackman
LinkedInExperience: Vice President of Triangle Retail Media · Canadian Tire Corporation
Vice President of Triangle Retail Media at Canadian Tire Corporation since May 2024, after serving as Vice President of Connected Retail (2023–2024) and Associate Vice President - Kids Fun (2020–2023). The profile says that as Vice President and GM of Triangle Retail Media he leads the strategy and commercialization of the business.
Harvey Ma
LinkedInExperience: Vice President & General Manager - Retail Media at Sam's Club · Sam’s Club Connect
Vice President & General Manager - Retail Media at Sam's Club since July 2024, after serving as Vice President - Albertsons Media Collective at Albertsons Companies (2023–2024). Earlier he was Director of Marketing, Target Media Network at Target (2018–2019) and Head of Sales & Marketing at Roundel (2019–2021).
Jason Bennicoff
LinkedInExperience: Co-founder, Chewy Retail Media Network, Director of Sponsored Ad Sales · Chewy
Co-founder, Chewy Retail Media Network, Director of Sponsored Ad Sales at Chewy (2022–2023), then General Manager, Offsite Advertising (2023–2025), where the profile says he founded and led development, sales and execution of Chewy's offsite retail media capabilities. At Sobeys he was General Manager, Head of Retail Media, Empire Media (2025–2026) and has been Vice President, General Manager, Empire Media since June 2026.
Jess Fletcher
LinkedInExperience: Head of Digital Retail Media Propositions · Asda
Head of Digital Retail Media Propositions at Asda since September 2024, a senior role the profile describes as responsible for defining and scaling the retail media strategy and digital propositions for LS Eleven. Before that she was Senior Brand Manager at Procter & Gamble (2017–2024), and earlier held Asda category marketing roles (2011–2013).
Keith Bryan
LinkedInExperience: Chief Retail Media Officer - Wesfarmers OneDigital · Wesfarmers
Chief Retail Media Officer - Wesfarmers OneDigital at Wesfarmers since January 2026. His profile headline says he created and built Best Buy Ads, and the profile lists a former role as President - Best Buy Ads, Media, & CRM. He has also been Founder of Colosseum Strategy since 2023 and a member of the MMA Global board of directors since 2022.
Markus Anstots
LinkedInExperience: Head of Retail Media · Kaufland e-commerce
Head of Retail Media at Kaufland e-commerce since May 2026, after serving there as Senior Commercial Development Manager Retail Media (2025) and Team Lead Commercial Development Retail Media (2025–2026). The profile says he leads a team of retail media experts focused on growth in e-commerce advertising and sets the strategic vision for the area.
Sarah Travis
LinkedInExperience: SVP - Roundel · Target
Former SVP - Roundel at Target (2021–2024) and SVP - Roundel & Social Commerce (2024–2025); she has been EVP - Chief Digital & Revenue Officer at Target since February 2025. The profile also lists her as President - Roundel - Media Designed by Target since 2021 and as an IAB board member since 2023.
Thomas S. Kozak
LinkedInExperience: Sr. Director eCommerce & Head of Retail Media, Online Business Unit · Transformco
Sr. Director eCommerce & Head of Retail Media, Online Business Unit at Transformco since April 2013. The profile describes creating an advertising platform and leading the program to monetize company assets, building internal teams, and negotiating ad agency and marketing partnerships to generate advertising profits for the company.
William Virtue - MBA
LinkedInExperience: Head of Retail Media, Shopper Marketing and Smart Coupons · Family Dollar
Head of Retail Media, Shopper Marketing and Smart Coupons at Family Dollar since June 2024, after serving there as Director, Marketing Strategy, Planning & Retail Media (Chesapeake Media Group) (2022) and Director of Retail Media (2022–2024). The profile says he led the 2021 launch of the retail media network for Family Dollar, Chesapeake Media Group.
Choose the right perspective
If you are planning a launch, start with people who describe founding or launching a network; if you are scaling an existing one, favor general managers and executives who ran established networks. Match the retail format as well, since grocery, specialty and general merchandise networks sell to different advertisers.
Questions to take into the conversation
- 01How did you decide which ad products to launch first, on-site, off-site or in-store, and how did you price them?
- 02How did you organize the retail media team across sales, operations, product and measurement, and which roles did you hire first?
- 03How did you handle tension between advertising revenue goals and the merchant and customer experience on your own properties?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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