Retail

10 retail shelf placement experts

These ten category and space planning professionals have worked on retail shelf placement, building planograms and shelf space plans for manufacturers, distributors and retailers. A reader can learn from them how shelf space and item placement are decided, how brands make the case for new items with retail buyers and how planogram changes reach stores.

10 professionals8 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Bradley Sullivan

    LinkedIn

    Experience: Director of Space Optimization · PepsiCo

    Director of Space Optimization at PepsiCo since 2019, after PepsiCo roles as Senior Category Manager (2014–2019), Sales Category Management - Category Manager (2008–2014) and In-Store Reset Activation Manager (2007–2008). His profile describes work as Senior Category Manager of planogram development for national accounts in C&G, dollar, drug, military and emerging channels, working with retailers and customer account teams on item assortment.

  2. Brian Trokey

    LinkedIn

    Experience: Category Space Manager, Retail Analysis and Planogram Management · Anheuser-Busch

    Director of Category Leadership at Anheuser-Busch since 2020. His earlier Anheuser-Busch roles include Category Manager, Retail Analysis and Category Management (2017–2020), Category Space Manager, Retail Analysis and Planogram Management (2015–2017) and Shelf Planning Specialist (2013–2015); his profile describes category management and sales experience in the beer industry.

  3. Brinda Rogowski

    LinkedIn

    Experience: Space Strategy Manager · The Coca-Cola Company

    Space Strategy Manager at The Coca-Cola Company since 2013, after serving as Space Strategy Analyst there (2006–2013) and briefly as Space Technologist - Senior, Coca-Cola at Acosta (2013). Her profile describes applying consumer insights, category management principles and merchandising strategies to drive category and brand growth while partnering with national and regional retailers.

  4. George Myers

    LinkedIn

    Experience: Manager, Space Planning Planogram Development, Ahold Delhaize USA · Ahold Delhaize USA

    Manager, Space Planning Planogram Development, Ahold Delhaize USA since 2009; his profile says he leads space planning initiatives for The Giant Company, supporting the Giant, Martin's and Heirloom Market banners, and manages a team of about 50 associates. He also held roles as Planogram Store Planning Supervisor at Ahold (2004–2009) and Planogram Analyst at The GIANT Company (1997–2004).

  5. Honey Brauer

    LinkedIn

    Experience: Senior Manager. Space and Automation · Coca-Cola company

    Senior Manager. Space and Automation at Coca-Cola company since 2023; she was earlier Senior Space Manager COE (2019–2023) and Space Manager -Walmart Account (2005–2019) there. Her profile says she is responsible for mastering and training on space planning and space planning automation tools, including Blue Yonder Space Planning.

  6. Kat Snodgrass

    LinkedIn

    Experience: Category Specialist - Category and Shopper Insights · The Boston Beer Company

    Former Category Specialist - Category and Shopper Insights at The Boston Beer Company (2018–2024), where her profile says she drove shelf optimization and influenced buyers by developing mock planograms with Power BI visualizations of syndicated and panel data, which the profile links to dollar growth at Albertsons SoCal/Vons. She has been Category Space Manager at Aston Carter since 2026 and was Space Planning & Web Specialist at bp (2000–2010).

  7. Mark Perkins

    LinkedIn

    Experience: Director, Space and Assortment · The Coca-Cola Company

    Director, Space and Assortment at The Coca-Cola Company since 2023; his profile says his responsibilities include leading space management strategy for small store national retailers covering about 35 retailers and 40,000 convenience outlets. His other roles include Sr Manager, Space & Assortment - Category Consultant III at The Coca-Cola Company (2021–2024) and Sr. Space Strategy Manager at Coca-Cola Refreshments (2017–2021).

  8. Neil Driscoll

    LinkedIn

    Experience: Corporate Category Manager · Core-Mark International

    Former Corporate Category Manager at Core-Mark International (2020–2021), where his profile says he implemented marketing programs and planograms to optimize assortment for over 30K stores. He was also Corporate Category Account Manager, Sysco Foods at Alpha Baking Co., Inc. (2016–2020) and has held a One Sysco Data role at Sysco since 2021.

  9. Roger Dean Farrington III

    LinkedIn

    Experience: Space Planning Manager · Casey's

    Space Planning Manager at Casey's since 2023; his profile says he manages the Candy, Sweet Snacks and Prepared Foods space planning categories, optimizing planograms for sales and analyzing floor plans and planogram KPIs. He was previously Space Planning Analyst at Fresh Thyme Market (2022–2023) and Category Manager at Lynco Products (2019–2020).

  10. Syed Ubaidur Rahman

    LinkedIn

    Experience: Manager - Space and Merchandising · PepsiCo

    Manager - Space and Merchandising at PepsiCo since 2025, after serving at PepsiCo as Associate Manager - Planogram (2023–2025) and Deputy Manager - Planogram (2021–2023). His profile says he leads a team of planogram analysts, handles more than 40 accounts across formats and is the single point of contact for business units on planogram design, development and analytics.

Choose the right perspective

Match the person's side of the table to yours, since a brand-side space manager and a retailer-side planogram lead see shelf decisions differently. Favor someone who worked in your channel, such as grocery, convenience or mass retail, because shelf rules and buyer expectations vary by channel.

Questions to take into the conversation

  1. 01How do retailers decide how much shelf space and which placement a new item gets?
  2. 02What data and sales story convinced buyers to change a planogram in your favor?
  3. 03How are slotting fees or other placement costs negotiated, and when are they worth paying?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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