10 retail shelf placement experts
Planograms and shelf space plans sit at the center of this retail shelf placement group, and the sides of the table are easy to see: seven worked for brands (three at Coca-Cola, two at PepsiCo, plus Anheuser-Busch and The Boston Beer Company), two plan space for Ahold Delhaize USA and Casey's, and one was Corporate Category Manager at Core-Mark International. The group is useful for a brand preparing a new item pitch or deciding whether a slotting fee is worth paying.
Professionals to explore
Bradley Sullivan
LinkedInExperience: Director of Space Optimization · PepsiCo
Director of Space Optimization at PepsiCo since 2019, Bradley Sullivan previously held Senior Category Manager (2014–2019), Sales Category Management - Category Manager (2008–2014), In-Store Reset Activation Manager (2007–2008) and Category Analyst (2005–2007) there. As Senior Category Manager, Sullivan describes planogram development for national accounts in C&G, dollar, drug, military and emerging channels, working with retailers and customer account teams on item assortment.
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Brian Trokey
LinkedInExperience: Former Category Space Manager, Retail Analysis and Planogram Management · Anheuser-Busch
Brian Trokey held shelf and planogram titles at Anheuser-Busch before category leadership: Shelf Planning Specialist (2013–2015), Category Space Manager, Retail Analysis and Planogram Management (2015–2017), Category Manager, Retail Analysis and Category Management (2017–2020) and Director of Category Leadership since 2020. Trokey is a Certified Professional Category Manager in the beer industry, so beer shelf sets and category management questions fit.
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Brinda Rogowski
LinkedInExperience: Space Strategy Manager · The Coca-Cola Company
Brinda Rogowski describes applying consumer insights, category management principles and merchandising strategies to drive category and brand growth with national and regional retailers. Space Strategy Manager at The Coca-Cola Company since 2013, after Space Strategy Analyst there (2006–2013) and Space Technologist - Senior, Coca-Cola at Acosta (2013). Turning shopper data into a space proposal is a good use of the call.
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George Myers
LinkedInExperience: Manager, Space Planning Planogram Development, Ahold Delhaize USA · Ahold Delhaize USA
George Myers leads space planning initiatives for The Giant Company, supporting brands including Giant, Martin’s and Heirloom Market, and manages a team of about 50 associates as Manager, Space Planning Planogram Development, Ahold Delhaize USA since 2009. The record also shows Planogram Analyst at The GIANT Company (1997–2004) and Planogram Store Planning Supervisor at Ahold (2004–2009). The person to ask how a retailer's planogram team decides what a new item replaces.
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Honey Brauer
LinkedInExperience: Senior Manager. Space and Automation · Coca-Cola company
Honey Brauer was Space Manager -Walmart Account at Coca-Cola company from 2005 to 2019, then Senior Space Manager COE (2019–2023), and has been Senior Manager. Space and Automation since 2023. In a current Space Strategy Manager role, Brauer is responsible for mastering and training on space planning and automation tools, including Blue Yonder Space Planning, a fit for questions on planogram software and on space planning for one national account.
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Kat Snodgrass
LinkedInExperience: Former Category Specialist - Category and Shopper Insights · The Boston Beer Company
Kat Snodgrass drove shelf optimization and influenced the buyer by developing mock planograms with Power BI visualizations of syndicated and panel data, contributing to dollar growth at Albertsons SoCal/Vons, as Category Specialist - Category and Shopper Insights at The Boston Beer Company (2018–2024). Other titles include Sr Sales Operations - National Chains at Stone Brewing (2010–2018), Space Planning & Web Specialist at bp (2000–2010) and Category Space Manager at Aston Carter since 2026.
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Mark Perkins
LinkedInExperience: Director, Space and Assortment · The Coca-Cola Company
Mark Perkins describes leading space management strategy for small store national retailers covering about 35 retailers and 40,000 convenience outlets, and has been Director, Space and Assortment at The Coca-Cola Company since 2023. The record also lists Sr Manager, Space & Assortment - Category Consultant III there (2021–2024) and Coca-Cola Refreshments space strategy titles including Sr. Space Strategy Manager (2017–2021). Convenience channel placement is the clearest fit.
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Neil Driscoll
LinkedInExperience: Former Corporate Category Manager · Core-Mark International
Neil Driscoll implemented marketing programs and planograms to optimize assortment for over 30K stores, and quantified performance gaps for a supplier network accounting for over $1B in sales, as Corporate Category Manager at Core-Mark International (2020–2021). Earlier titles at Alpha Baking Co., Inc. were Category Planner at Sysco Foods (2014–2016) and Corporate Category Account Manager, Sysco Foods (2016–2020); Driscoll has held One Sysco Data (since 2021) and Commercial Services Transformation (since 2025) roles at Sysco.
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Roger Dean Farrington III
LinkedInExperience: Space Planning Manager · Casey's
Roger Dean Farrington III manages the Candy, Sweet Snacks and Prepared Foods space planning categories at Casey's, optimizing planograms for sales impact and analyzing floor plans and planogram KPIs, as Space Planning Manager since 2023. Before Casey's came Space Planning Analyst (2022–2023) and Product Coordinator (2020–2022) at Fresh Thyme Market and Category Manager at Lynco Products (2019–2020). A retailer-side view of how planogram KPIs shape placement.
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Syed Ubaidur Rahman
LinkedInExperience: Manager - Space and Merchandising · PepsiCo
Syed Ubaidur Rahman leads the planogram analysts team at PepsiCo, handles 40+ accounts across different formats and is the single point of contact for business units on planogram design, development and analytics, as Manager - Space and Merchandising since 2025. Earlier PepsiCo titles were Deputy Manager - Planogram (2021–2023) and Associate Manager - Planogram (2023–2025), with Demand Planner at Landmark Group (2019–2021). Producing planograms across many accounts fits.
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Choose the right perspective
Brand-side questions on building a placement pitch fit Kat Snodgrass, Brinda Rogowski or Bradley Sullivan; for the planner's view of what earns space, ask George Myers or Roger Dean Farrington III. Convenience outlets go to Mark Perkins, beer to Brian Trokey, planogram tools and automation to Honey Brauer, and assortment across 30K stores to Neil Driscoll.
Questions to take into the conversation
- 01What sales and shopper data does a retailer's space planning team need to see before giving a new item a spot on the shelf?
- 02When is a slotting fee or paid placement worth it for a new item, and what should a brand ask for in return?
- 03How far ahead of a planogram reset does a brand need to pitch a new item to make that cycle?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.