Electric vehicles
10 Rivian marketing leaders
These ten Rivian marketing leaders hold or have held brand, brand experience, communications, integrated, growth, digital, retail and global marketing roles at Rivian, from director to vice president. A reader can learn how marketing leaders work at Rivian from people who have held the role.
Professionals to explore
01—10Brian Johnson
LinkedInExperience: Former Senior Director, Brand & Integrated Marketing · Rivian
Former Senior Director, Brand & Integrated Marketing at Rivian (April to December 2024), based in Seattle. Brian Johnson's profile also lists Global Chief Marketing Officer (CMO) at tonies® since August 2025, Head of Brand Marketing at Chewy (2022–2023) and Global Head of Brand & Advertising, Prime and Alexa at Amazon (2014–2022).
Denise Cherry
LinkedInExperience: VP, Marketing & Brand Experience · Rivian
VP, Marketing & Brand Experience at Rivian since January 2024, in the Los Angeles area, and Sr. Director, Design & Brand Experience at Rivian from 2019 to 2024. The profile summary says Denise Cherry is scaling the company's marketing organization at Rivian, and the profile also lists Founder & CEO at Assembly Design Studio (2016–2018).
Jenny Lewis
LinkedInExperience: VP, Head of Marketing & eCommerce · Rivian
VP, Head of Marketing & eCommerce at Rivian since April 2026, with the role listed in the Marketing department. Jenny Lewis's profile also lists Chief Marketing Officer & President (2023–2026) and Chief Marketing Officer (2022–2023) at The Knot Worldwide, and Board Member at Semester At Sea / ISE since 2023.
Lindsey Pearl
LinkedInExperience: Former Senior Director, Global Marketing · Rivian
Former Senior Director, Global Marketing at Rivian (May 2021 to August 2023). Lindsey Pearl's profile also lists Head of Channel Strategy & XFN Operations at Lucid Motors (2024–2025), VP, Brand & Marketing at Chief since September 2025, and Digital Marketing, Apple Services (2019–2021) and Marketing Lead, Apple TV & Apple Music (2017–2019) at Apple.
Matt Soldan
LinkedInExperience: Rivian, Sr. Dir. Brand and Communications · Rivian
Sr. Dir. Brand and Communications at Rivian since April 2019, based in Ann Arbor, Michigan, where the profile mentions establishing the brand platform 'Keep The World Adventurous Forever'. The profile also lists EVP Creative, Ford North America at WPP GTB (2014–2019) and EVP Creative, Chevrolet Europe at McCann Milano (2013–2014).
Nick Mulholland
LinkedInExperience: Former Vice President, Communications, Marketing & Brand · Rivian
Former Vice President, Communications, Marketing & Brand at Rivian (November 2020 to October 2023), in Irvine, California, where the profile says Nick Mulholland was a member of the Enterprise Leadership Team reporting to the CEO / Founder. The profile also lists Chief Communications and Marketing Officer at Cruise (2024–2025) and Vice President at General Motors since May 2025.
Reese Hamilton
LinkedInExperience: Former Director, Digital Marketing, Customer Communications & Knowledge Management · Rivian
Former Director, Digital Marketing, Customer Communications & Knowledge Management at Rivian (March 2025 to April 2026), in Los Angeles, and Sr. Manager, Email Marketing, Customer Communications & Knowledge Management at Rivian (2023–2025). Reese Hamilton's profile also lists Director of Marketing at Neros Technologies since March 2026.
Sara Webster Wylie
LinkedInExperience: Former Director, Brand and Retail Marketing · Rivian
Former Director, Brand and Retail Marketing at Rivian (September 2023 to November 2025). Sara Webster Wylie's profile also lists Senior Manager, Brand and Community Marketing (2022–2023) and Manager, Community - North America (2019–2022) at lululemon, and Fractional CMO at Fuel Goods since 2026.
Sarah Roberts
LinkedInExperience: Former Director, Growth Marketing · Rivian
Former Director, Growth Marketing at Rivian (September 2022 to October 2025), based in Seattle, and Senior Manager, Growth Marketing at Rivian (2021–2022). Sarah Roberts's profile also lists Product Manager, International Digital Marketing & CRM (2020–2021) and Manager, Email Operations (2019–2020) at lululemon.
Sid Fritts
LinkedInExperience: Former Director of Brand and Integrated Marketing · Rivian
Former Director of Brand and Integrated Marketing at Rivian (October 2023 to December 2025), in Los Angeles, where the profile describes leading a small team to define brand fundamentals, build creative strategy and develop integrated campaigns. Sid Fritts's profile also lists Design and Product Strategy at Rivian (2019–2023) and Head of Marketing & Brand at Turion Space since 2026.
Choose the right perspective
Match the person to the part of marketing behind your question, such as brand and communications, brand experience, growth and digital marketing or retail marketing. Check the dates on the relevant role before asking how things work at Rivian today.
Questions to take into the conversation
- 01How do you build a brand platform for a new vehicle company before most customers have seen the product?
- 02How do you balance experiential and event marketing against digital and growth channels?
- 03What does a marketing team need to support a vehicle launch across retail, digital and events?
Reaching Rivian marketing leaders
How can I contact one of these Rivian marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Rivian, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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