Sales professionals in Ecommerce software
Platform sellers and partner sellers sit side by side in these ecommerce software sales careers: three people have worked at Shopify, two now sell for Shopify partner firms, and others have held titles at BigCommerce, Adobe Commerce, Salesforce, WooCommerce and Lightspeed Commerce. That mix suits a merchant comparing platforms, planning a replatform or choosing who will build the new store.
Professionals to explore
Aidan McGaughey
LinkedInExperience: Head of eCommerce Capabilities · DataArt; Former Senior Sales Manager Omnichannel & Large Enterprise · BigCommerce
Head of eCommerce Capabilities at DataArt since 2026, Aidan McGaughey was Strategic Advisor, Digital Commerce there (2025–2026) and Country Manager UK I & Nordics at OroCommerce (2024–2025). At BigCommerce, Aidan was Senior Sales Manager Omnichannel & Large Enterprise (2023–2024) and Enterprise Sales Lead UK & MENA (2022–2023), and names complex sales processes for manufacturers, wholesalers and distributors as a specialty.
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Ali Afzalirad
LinkedInExperience: Former Director - Enterprise Sales, East · Adobe Commerce
Ali Afzalirad has been Chief Sales Officer at Commerce since 2026, after SVP & GM, Americas (2024–2026) and VP, Enterprise Sales (2020–2024) there. At Adobe, Ali was Area Vice President, Enterprise Commerce Sales (2019–2020) and Director - Enterprise Sales, East at Adobe Commerce (2017–2019), which suits questions on how enterprise merchants evaluate commerce platforms.
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Annie Morrissey
LinkedInExperience: Former Senior Account Executive · Shopify
Director of Sales at Stream Commerce (Shopify Premier Full-Service Agency) since 2025, Annie Morrissey was Senior Account Executive at Shopify (2022–2025). Annie also held Account Executive (2020–2022) and Business Development (2017–2020) titles at Symbiont Group and was a Stylist at Nordstrom (2015–2017). Having sold for both Shopify and a Shopify agency, Annie can compare buying the platform with buying the build.
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Damir Velagic
LinkedInExperience: Former Sales Account Executive · Shopify
Since 2026, Damir Velagic has been Sales Director at Digismoothie • Shopify Plus Partner. Damir was E Commerce Sales Manager at Kensium (2025–2026), Enterprise Application Sales Manager- Commerce Cloud at Oracle (2022–2025), Sales Account Executive at Shopify (2020–2022) and Sales Representative at Amazon Web Services (AWS) (2019–2020), which covers Shopify and Oracle commerce sales as well as partner work.
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Diana Gates
LinkedInExperience: Head of Mid Market Sales, North America · Shopify
Five Shopify titles belong to Diana Gates: Head of Mid Market Sales, North America since 2025, Head of Sales Development North America (2023–2025), Retail Sales Development Lead (2022–2024), Account Executive Emerging Markets (2021–2022) and Enterprise Account Executive Upgrades (2020–2021). Diana, in the Greater Toronto Area, fits questions on how Shopify sells to mid-market merchants.
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Irene Rossetto
LinkedInExperience: Former Country & Sales Lead for Italy · BigCommerce
In Milan, Irene Rossetto has been International Sales Director South of Europe & GCC at OneStock since 2024. At BigCommerce, Irene was Country Director, Italy (2023), Country & Sales Lead for Italy (2021–2023) and Senior Account Executive Italy (2021), and says the country role meant leading a team of 10 to grow the platform in the Italian market. Irene was also Senior Sales Executive at Trustpilot (2019–2021).
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Jeff Koterba
LinkedInExperience: VP Sales, Americas · SCAYLE Commerce Engine
Jeff Koterba has been VP Sales, Americas at SCAYLE Commerce Engine since 2024. Jeff was Sales Director at flowio (2017–2022), Sr. Account Executive - Commerce Cloud (formerly Demandware) at Salesforce (2013–2017), and Enterprise Account Executive at OpenText (2010–2013) and StreamServe (2006–2010), which makes Jeff a fit for comparing enterprise commerce platforms from the vendor side.
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Kevin Kim
LinkedInExperience: Director of Sales - North America & Europe · Maropost
Based in Toronto, Kevin Kim has been Director of Sales - North America & Europe at Maropost since 2026, after Director of Sales at Cut+Dry (2023–2026). Kevin was Director of Partner Development at Lightspeed Commerce (2022–2023), and Senior Manager - Sales (2020–2022) and Sales Manager (2018–2020) at Vend, a Lightspeed Company, so questions on platform partner programs fit.
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Mike Monan
LinkedInExperience: Head of Sales and Customer Success · WooCommerce
Mike Monan has been Head of Sales and Customer Success at WooCommerce since 2025. Mike was Strategic Advisor (2025) and Vice President of Customer Success (2024–2025) at Specright, and Vice President, Global Sales & Solution Engineering (2023–2024) and Sr. Director, Sales Engineering (2022–2023) at Pantheon, a mix of sales engineering and customer success that suits technical platform questions.
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Tina VanMatre
LinkedInExperience: VP, Global Business Development · Drive Commerce
VP, Global Business Development at Drive Commerce since 2021, Tina VanMatre works for a company that says it "specializes in ecommerce tools". Tina was Director, NA Sales Development at UserZoom (now part of UserTesting) (2020–2021), Director, Global Sales Development at Hexagon Asset Lifecycle Intelligence (2016–2020), VP Sales & Support at Melon Health (2015–2016) and Sr. Account Executive at SendGrid (2011–2015), a fit for questions on selling ecommerce tools to merchants.
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Choose the right perspective
Pick Diana Gates for how Shopify sells to mid-market merchants, Ali Afzalirad or Jeff Koterba for enterprise platform deals with Adobe Commerce and Salesforce Commerce Cloud in their past, and Mike Monan for WooCommerce. Annie Morrissey and Damir Velagic now sell for Shopify partners, which suits questions on choosing an agency; Irene Rossetto and Aidan McGaughey cover Italy, the UK and selling ecommerce to manufacturers and distributors.
Questions to take into the conversation
- 01What usually pushes a merchant to leave its current ecommerce platform?
- 02How do you estimate the cost and timeline of a replatform, including apps and data migration?
- 03When should a brand hire an agency partner instead of building on the platform in-house?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.