Sales professionals in Energy storage
Where the buyer is a utility, three of these energy storage sales professionals hold current titles naming utility storage, at e-STORAGE, Sungrow and SolaX Power; others sell for CATL, Fluence, HiTHIUM Energy Storage, Wärtsilä Energy Storage and BYD Energy Storage. Half are based in the United States and half in China, the United Arab Emirates and the United Kingdom, which helps a developer or utility comparing storage suppliers and contract terms across markets.
Professionals to explore
Ash Pirzadeh
LinkedInExperience: Director of Business Development · e-STORAGE
From Dubai, Ash Pirzadeh has been Director of Business Development at e-STORAGE since 2025. Ash was Regional Sales Director - Middle East & Africa (2023–2025) and Regional Product Marketing Manager - EMEA (Europe, Middle East, Africa) (2022–2023) at Trinasolar, Sales Manager at Powerbox Australia Pty Ltd (2021–2022) and Sales Account Manager at Delta Electronics (2016–2021), a fit for storage sales questions in the Middle East and Africa.
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Bob Knapik
LinkedInExperience: Senior Director, Sales - Key Account · HiTHIUM Energy Storage
Senior Director, Sales - Key Account at HiTHIUM Energy Storage since 2023, Bob Knapik was Director of Sales, Energy Storage Key Accounts at Sungrow (2022–2023) and Director of Sales, US Utility Business at Solis (2019–2022). Bob also held Deputy Regional Account Director - Huawei Fusion Solar at Huawei (2016–2019) and Senior Sales Manager at SMA America (2012–2016), with over 18 years in clean energy, a fit for key account and US utility sales questions.
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Christopher Melley
LinkedInExperience: Director Utility Scale Energy Storage System Sales · Sungrow
Director Utility Scale Energy Storage System Sales at Sungrow since 2023, Christopher Melley was Global Head Energy Storage & Infrastructure - Microgrids, SMR nuclear, data centers, Battery at EnQuest Energy Solutions (2021–2023) and founder and CEO of Rogue Energy Ventures (2020–2023). Christopher also held Director Of Business Development - Energy Storage Solutions at Origis Energy (2019–2020) and microgrid and energy storage sales at ABB (2017–2019), and cites energy trading, hedging and PPAs in a 20-year power career.
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Johnson Xiang
LinkedInExperience: Director of Global Utility BESS Sales · SolaX Power
Based in Hangzhou, Johnson Xiang has been Director of Global Utility BESS Sales at SolaX Power since 2026. Johnson was BESS Director (2024–2026) and BESS Sales Director (2021–2024) at Risen Energy, and Senior Sales Manager (2018–2021) and Sales Manager (2016–2018) at BESS division at Narada, and describes 10 years in utility-scale storage focused on international market development and project sales.
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Karim Alzanoon
LinkedInExperience: Senior Director of Sales · Energy Vault
Turnkey BESS solutions are the focus Karim Alzanoon names as Senior Director of Sales at Energy Vault since 2025, working from Greater Sacramento. At Ambient Photonics, Karim was Vice President of Sales, Americas (2024–2025), Sr Director of Sales, Americas (2023–2024) and Director of Sales, Americas (2022–2023), and was Director- Western Region at Chamberlain Group (2021–2022).
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Lucas Ge
LinkedInExperience: Sales Director · CATL
Lucas Ge has been Sales Director at CATL since 2019 and describes being a founding member of the CATL Energy Storage System (ESS) business, now with a business development focus on overseas data center solutions. Lucas was Reginoal Investment Director at Beijing Enterprises Clean Energy Group Co. Ltd. (2017–2019), Technical Sales Supervisor at Trinasolar (2016–2017) , PV System Designer at Mark Group Australia (2015–2016) and Research Student at UNSW (2012–2015).
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Markus Wang
LinkedInExperience: Sales Director of APAC · BYD Energy Storage
At BYD Energy Storage, Markus Wang has been Sales Director of APAC since 2025, focused on residential and C&I batteries, and was Channel Business Development Manager there (2023–2025). Markus was Sales Director of Emerging Market Development Dept. (2021–2023) and Sales Manager of Europe & Africa (2019–2021) at Kirisun Communication Co., Ltd, so channel sales of residential and C&I batteries across Asia-Pacific is the topic to bring.
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Richard Edwards
LinkedInExperience: Director of Strategic Sales - Americas East · Fluence
Richard Edwards has been Director of Strategic Sales - Americas East at Fluence since 2024, after Sales Director at Eos Energy Enterprises, Inc. (2023–2024). Richard held Regional Sales Manager (2021–2023) and Sales Director (2017–2021) titles at Voltus and was in Outside Sales at enVerid Systems, Inc. (2016–2017), and lists demand side management, smart grid and utilities among specialties.
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Rob Samuelson
LinkedInExperience: Senior Business Development Manager BESS · Wärtsilä Energy Storage
Since 2025, Rob Samuelson has been Senior Business Development Manager BESS at Wärtsilä Energy Storage, working from Sheffield. Rob was Sales Manager ESS - UK, Ireland, The Nordics at Saft (2023–2024), Senior Business Development Manager at Powerstar (2022), Key Account Manager at Sungrow (2021–2022) and Business Development Director for Energy Storage & Distributed Energy at Bryt Energy (2017–2020), a fit for storage deals in the UK, Ireland and the Nordics.
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Shane Bediz
LinkedInExperience: Director of Sales and Business Development - Utility Energy Storage Systems · e-STORAGE
Shane Bediz has been Director of Sales and Business Development - Utility Energy Storage Systems at e-STORAGE, part of Canadian Solar's e-Storage team, since 2024. Shane was Utility ESS Business Development & Sales Director - US at IHI Terrasun Solutions (2017–2024), Strategic Partnerships and Channel Sales at Stem, Inc. (2015–2017), and Director of Energy Storage - North America (2014–2015) and Commercial Business Development and National Key Accounts (2012–2014) at Bosch.
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Choose the right perspective
For a utility-scale procurement, Shane Bediz, Christopher Melley, Johnson Xiang and Bob Knapik hold utility or key account storage sales titles; Richard Edwards covers the Americas for Fluence, and Karim Alzanoon names turnkey BESS solutions at Energy Vault as the focus. Markus Wang is the pick for residential and C&I batteries in Asia-Pacific, Ash Pirzadeh for the Middle East and Africa, Rob Samuelson for the UK, Ireland and the Nordics, and Lucas Ge for CATL's storage business.
Questions to take into the conversation
- 01What does a utility weigh most when comparing battery storage bids: cell supplier, warranty, augmentation or price?
- 02How are long-term service agreements and performance guarantees negotiated on a grid-scale battery project?
- 03How does selling home and small business batteries through installers differ from selling utility projects?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.